Accomplished, T-shaped Creative & Brand Strategy leader with mastery over applying ROI-focused creative direction (copy & art) to strategic brand thinking.A 29-year track record of leading successful and celebrated multi-media campaigns on 24 Superbrands across categories such as Media, FCMG, Healthcare, Personal Care, Banking & Insurance, Retail, and more.MY CLIENTS KNOW ME FOR my ownership of their marketing problems, the drive to fashion consumer engagements that have the legs in an information-weary world, and my penchant for creating powerful brand leitmotifs that scale up growth and equity. MY MÉTIER is centred on reading research between its lines, finding good consumer insights (they aren’t always in the briefs), and articulating the ‘thinking’ with hard-to-ignore creative expression.AS A LEADER, I've built cross-functional teams across the agency and client ecosystems. As a mentor, I get folks to enjoy vaulting over the bars raised every day. As an example, I bite the bullet myself. RECOGNITION has come with awards like the Cannes Lion, Effie, & AAAIs. They underscore what I value: Creative excellence for work that ‘works’.THE BRANDS: Star Pravah, ABP Majha, Hotstar, Dermicool, Dabar Vatika, Dhara, Nutralite, BigBazaar, LIC of India, Bank of Baroda, Rasna, Surf, Vim, Rin, Wheel, Livon, Itchguard, Krack Cream, D'Cold, Godrej No.1, MTDC, Asian Paints, Eureka Forbes Aquaguard, Mitashi, Asees Feeds, Orika Spices & Seasonings, Argenobél, and more. Over 100 multimedia brand campaigns. >2000 TVCs. >30 major brand launches. REACH OUT. Ask me the strategic reason behind the brand name, 'LIVON'. We could talk about the enduring charm of 'aaya mausam thande thande dermicool ka', a jingle I wrote for Dermicool Prickly Heat Powder, and how it took 20% market share for the brand against the seemingly immovable force called Nycil. Or, we could wonder why a tagline, 'ughda dole bagha nitt!' (written for a news channel called ABP MAJHA) became part of our socio-political lingo.I have done my stints in leading ad agencies in India (Lowe & DDB Mudra), with hands-on experience in developing the foundational thought behind products and their play as brands among their consumers. I sport a speciality in green-field launches particularly -- developing the very brand foundations, their first show-ups in the markets, through to their meaningful evolution over time.That's about all. Thanks for a patient read.