Internet Marketing, Search Engine Marketing & Optimization, Social Media Marketing & Optimization, Website Content & Product management, UI Designs, Google Analytic, Adword/PPC, Online Communication and Brand Marketing, Lead Based Marketing, Affiliate marketing, Media Planning and Agency tie-ups, Vendor Management E-commerce Sales & E-Marketing.

Heading digital marketing, Digital strategy planning to implementation of strategy for new brand/product launching.Online branding and Digital reputation management.-Search Engine Optimization-Social media marketing-SEM (Google Ads/PPC, Publishers based Marketing CPC, CPA, CPL, CPI)-Media Buying/Plannings-ORM-Website content management-Event and sponsorship tie-ups for brand promotion -Mobile marketing

Planning and implementation of strategies related to search engine optimization, social media platforms, SEM paid campaigns, Google ppc, 3rd party platforms (CPC, CPA, CPL and CPI based), Affiliates and Referral marketingCore focus- Online Brand Reputation, Lead Generation and Branding.

• Develop & Manage end to end brand strategy for digital media SEM, SEO, Social Media and Display Advertising and Mobile advertising to increase online traffic to the organization’s website• Management of social channels, and online portfolios to boost the online presence of client websites/channels.• Tracking the conversions and improving the percentages and numbers through Adwords & Google analytics.• Taking care of everything from SEO, SEM to Social Media Marketing.• Creating Social Media Marketing strategies to create a brand name in Social Media and raise awareness.• Improving the user experience on the company’s website(Includes design, content and usability).• Collecting and Evaluating customer feedback data.• Evaluating competitor’s Digital Marketing strategies and creating plans to overtake them.• Design and Develop Emailer creative, Brochure, Leaflet, Web Pages etc..• HTML Website Developement and Hosting configuration.• Dynamic Content Creation and implementation• Generating traffic to the website and maintaining its top position on search engines for respective keywords.• Supervise all newsletter performance and design various strategies to increase sales and monitor all performance reports on weekly basis and manage all new product launch calendar.• Administer all eBusiness activities and incorporate best practices in same to design effective strategies and assist internet team to implement all department strategy and analyze all information and recommend improvements to all customer processes.• Manage various internal data sources and web analytics tools to enhance customer experience and assist to increase web presence of company and monitor all websites and recommend changes required. • Analyze all ecommerce transaction and site and recommend improvements to enhance customer experience and assist all external partners and provide support to all associate activities and monitor all site issues and assist in resolution of same.

Implementing strategies for increasing site traffic and Company sales revenue through Digital Marketing, Online MARKETING, Affiliate Marketing, Search Engine Marketing and Social Media Marketing• Drive digital marketing initiatives: Design and execute activation and engagement campaigns across the user funnel via multiple channels including SEO, PPC, advertising, service launches, campaigns, email marketing, Online events and more.• Inbound and outbound campaign development: Execute email campaigns (customer acquisition, drip and nurture), SEM/SEO/SMM, and content marketing.• Extensively involved in running and handling end to end Digital Marketing including Online, Mobile • Online promotion activities using social networking sites Facebook, LinkedIn, Twitter, G+, Quora and more. Also, focusing on social media sites with average/high traffic in targeted demographics. • Working on Adwords, Facebook Ad Manager and other social and search engine ads platform.• Implement SEO and SEM strategies to drive incoming traffic & leads• Develop and discover new marketing initiatives and means of Online distribution of Content, • Manage Blogger outreach program and build an active brand ambassador network.• Design and Develop Emailer creative, Brochure, Leaflet etc..• HTML Website Developement and Hosting configuration.

Planning and execution of Digital marketing and Online Marketing (SEO, SEM, SMO, Google Adwords & Display advertising campaigns)Measure and report performance of all digital marketing campaigns- Develop efficient SEO strategies Link building for the company website- Develop & Manage end to end brand strategy for digital media SEM, SEO, Social Media and Display Advertising and Mobile advertising.- Management of social channels, and online portfolios to boost the online presence of client websites/channels- Site Architecture research and development- Dynamic Content Creation and implementation- Generating traffic to the website and maintaining its top position on search engines for respective keywords- Understands social media optimization techniques- Blogging & Research- Google Adwords & Google Analytics