Rajesh Balasubramaniyan Email & Phone Number

Bengaluru, Ka, In

Bengaluru, Ka, In

Bengaluru, Karnataka, India

Bengaluru, Karnataka, India

Bengaluru, Karnataka, India

Bengaluru, Karnataka, India

Bengaluru, Karnataka

Abu Dhabi

Branding• Primary point of contact for internal and external communications.• Managing Client Accounts (Account Management)• Getting Client requirements and translating them to briefs for the creative team• Developing strategic plans and recommendations for the brand.• Developing content briefs for content development teams and inspiring solutions.• Generating business and brand-building strategies and ideas.• Reviewing work and giving recommendations for strategic accuracy.Marketing• Work with principal, project managers, designers, programmers, developers, accountmanager, content writer, SEO manager; regularly engaged in client and vendor conversations.• Developing creative briefs and communicating strategic objectives to internal team members to ensure projects are completed in alignment with strategy.• Keeping team members supplied with the information they need to deliver work that is on strategy and on deadlineProjects Involved• Annual strategic/media plans.• Branding: logo, tagline, name changes, etc. Currently working on a multi million-dollar project affiliated with the government.• Photography/Videography: Concept writing, directing & Editing• Websites: new sites, revamped sites, custom programming, website edits, content writing and management.• Search engine optimization writing.• Information packets: brochures, pocket folders, cut sheets, etc.• Direct mail pieces: postcards, letters, coupons, and invitations.• Client promotion: speeches, email blasts, newsletters, and banners.• Public relations: press releases, public service announcements, email and letter notice.• Advertising: print ads, radio spots, TV spots, web banners, and billboards.• Proposal development: reviewing proposals and project summaries.• Marketing plan facilitation: outlining major deliverables for internal and external use.• Social media: setup, writing projects.

Abu Dhabi, United Arab Emirates

• Developing and maintaining overall content strategy and standards for voice and tone for digital programs.• Establishing processes to, manage and execute on-going content projects with established templates and editorial calendars.• Producing high-quality short, medium and long-form copy that incorporates best practices for digital use.• Partnering with the design team to create interplay between textual and visual elements.• Collaborating with the internal team and actively participating in project briefings.• Tracking and monitoring performance for all digital content projects. Providing direct feedback/analytics with the goal to improve response/revenue.• Proactively bringing ideas for content, promotions, video scripts, contests, blogs, etc.• Overseeing the marketing strategy, budgeting and planning of Content across all online and offline media.

Abu Dhabi, United Arab Emirates

• The role includes overseeing the strategy, budgeting and planning of Content Management and Social Media Management. • Writing trending and engaging articles on the blog, newsletters and e-magazine. • Writing attractive company portfolios, proposals, tag lines, slogans, online banners, e-mail promos, text ads, website landing pages and all related content keeping the organization’s USP in mind. • Managing a team of freelance writers and review and edit articles sent by them to suit the business’ needs better.• Writing, and editing website content for clarity, grammar, spelling, brand/voice consistency and style. • Communicating with clients to help coordinate on Social Media and AdWords campaigns. • Search Engine Optimization (SEO) related keyword research, link building and keeping up to date with the latest SEO trends & concepts. • Applying SEO methodology to all content and accurately review all in-house content. • Analysis of results oriented with content on the website and all social platforms using Google Analytics and Hootsuite reports respectively which help determine areas of improvement.• Planning, creating and analyzing paid campaign through Adwords and Social Media Platforms and determine the most successful campaign to improve and increase conversion rate.

Bangalore, India

• Understanding client requirements and providing them product and technical consultations accordingly.• Analyze and verify customer environment and involve Zyme-internal test center while customizing our products to meet customer requirements and during after-sales support.• Escalation management for clients and company’s support teams.• Being single point of contact for all critical issues that arises during testing or during support.• Work closely with the Business Intelligence Team and Quality Analysts team to test Zyme products on successive releases to ensure that we get first hand product knowledge as well as ensuring that our products are stable and bug free before they are on production.• Effectively communicate and keep all internal and external stake holders sufficiently informed on a regular and as needed basis.• Define new processes, procedures, monitoring capabilities etc in helping the organization infrastructure to reform itself and adapt for business growth and Market trends.• Engage in other customer-centred activities like user training, pre-release testing, user acceptance testing etc.• Establishing the overall success criteria for a project, including; time, cost, technical and performance parameters.• Assisting manager in SLA management and reporting.• Monitor and administer scheduled tasks and ensure their successful completion.• Managing and creating portfolio of accounts. • Producing weekly, monthly and quarterly SLA reports and other operational reports.

Bangalore, India

• Handling High Revenue Generating Merchant Accounts (HGMS customers), escalate issues on priority basis to the Engineering team. • Provide product feedback to the Development and Marketing team for product enhancement. • Support Merchants manage their e-Commerce stores from building to customization, configuring payment methods, shipping options and inventory & order management, help increase their revenue through online campaigns, etc. • Cross-Sell/Up-Sell of products which improve sales/revenue targets and enhancing customer experience. Assisting customers to improve their search engine ranking through SEO (On Page, Off Page optimization, Keyword Research, Lead generation, etc.) & SEM.• Handling Technical escalation tickets filed by frontline support within business and assisting in managing team on support calls, emails and floor walking.• Acted as interim trainer and managed training projects for Yahoo! Small Business.• Commitment to quality, customer service, and professionalism, promoting process improvement by collating ideas and information internally.• Assisting in Queue monitoring and involved in Product / Tech conference calls and communicate periodical performance observations to the management.

Bangalore, India

• Act as first point of contact (Service Desk) for BP Global users using applications under our support tree.• Underwent training On-Shore (Aberdeen, United Kingdom) and managed the migration of the Support Desk project to India.• Troubleshooting any reported problems on Windows and Linux.• Engage in other customer-centred activities like user training, pre-release testing, user acceptance testing etc.• Establishing the overall success criteria for a project, including; time, cost, technical and performance parameters.• Assisting manager in SLA management and reporting.• Monitor and administer scheduled tasks and ensure their successful completion.• Producing weekly, monthly and quarterly SLA reports and other operational reports.

Hyderabad Area, India

Responsible for giving IT support to internal employees and On-Shore employees. Support and maintenance of the IT infrastructure that includes server monitoring and maintenance, load balancing, desktop and laptop maintenance, inventory management, change management and incident management. Technology supported by the team includes Windows operating systems, VMware, ESX Servers, Citrix Servers, AD Management.Handled the migration of an On-Shore project to Cognizant India Service Center, Hyderabad.

Bsc, Maths, Electronics And Computer Science

Activities and Societies: Volley Ball Team Captain

Puc, Physics, Chemistry, Maths And Biology

Activities and Societies: Volleyball team captain.

Education record