A versatile and highly accomplished business leader with 35 years of diverse industry experience across Consumer-Packaged Goods, Retail, FMCD, Telecom, Office Automation and Healthcare with companies like Nestle, Duracell, GE, Pepsi, Airtel, TATA, Reliance, Videocon & Xerox, in B2C as well as B2B domains and in both urban and rural geographies.As the COO/CEO successfully lead the launch of telecom services by the major Telecom Operators - Reliance Telecom, Tata Teleservices & Videocon Telecommunications.Was instrumental in successfully transitioning Xerox India from a direct sales organization to an indirect channel-run company as their Country Sales Director. Now Founder BRIO Unlimited a full service consulting and advisory for small to medium-sized businesses and Start Ups that are experiencing times of transition.Rajiv is an Entrepreneur, Business transformation Adviser & Personal Coach, a Start up Mentor, into Early Stage Fund raising.Core Skills and Areas of Impact: Bridging the gap between strategy design and delivery, maximizing growth and improving business performance, turnaround. HR advisory services: Recruitment, on boarding, Team building, Cross cultural team management, Coaching & Mentoring senior leadership, and family Businesses.