Responsible for brand strategy, positioning and governance.

- Curated, created and promoted the Thought Leadership Magazine "The Edge Quarterly" single handedly for 2 years. Grew the magazine subscribers from 900 to 3200 in 2 years with a mix of organic and paid marketing. -Help improve the presence of EdgeVerve brand among the Infosys ecosystem through thoughtful, timely and impactful internal communication campaigns.- Created and executed a yearlong content marketing calendar across social media channels to establish thought leadership of the brand.

Leading the thought leadership vertical of the brand and championing the IP of The Edge Quarterly - an insight-driven thought leadership magazine. Along with this, I also look into internal communications and internal brand evangelism. My main objective is to enhance the SOV of the brand (currently at 15% from 7% in 2021) through relevant and value-driven content that is useful for our TG.

Drove NGM thinking for the bank by conceptualizing and launching “Burgundy Private”, the private banking offering & creating the brand GTM strategy (image, identity, comms, visual identity) end-to-end.Introduced a first-in-the-industry “metal Welcome kit” for a unique client onboarding experience for the UHNI’s.This has attributed to an over 10% increase in client base through positive word-of-mouth publicity.Responsible for creating marketing collaterals, inspiring agency partners for out-of-the-box ATL campaigns, collaborating with various teams for market research, customer insights and setting up an experiential gifting experience for the clients.Inspired the team to launch the new salary offering through a series of films (digital and ATL) along with an on-ground experiential marketing campaign.Created strategic budgets for media planning and partnered with agencies to implement the campaigns (budgets of INR 7Cr a quarter) that achieve the brand objectives.Ideated and implemented go-to-market plans for new product launches.

Worked as the Zonal Marketing Head of our South Zone, managing and executing brand and marketing campaigns across Asset and Liability products.I optimized business processes with an in-depth study of the target market.Worked on product testing, development and execution of Gold Loan PAN India and was actively involved in developing marketing communications for the launch campaigns.Strategizing and executing brand communications as we have transitioned into a small finance bank.I am handling the brand management and PR of the organization by providing on-ground insights and efficient PR opportunities.I also work closely with the social media team in ORM, SEO and Social media marketing.

Worked on ideating, planning and executing campaign ideas on brands like Whisper, Gillette and Tide

Worked on corporate communications and collateral designing for firms from various industries, some of them being1. Nebula Business Solutions2. Navkaar Cancer and Dental Clinic3. Black Hat Capital4. Mixbox Studios5. G3 Tech

Worked on award-winning BTL campaigns for clients from Retail, Entertainment and Restaurant industries like1. Inorbit Group of Malls2. Growel Mall3. Runwal Group4. 9X Jalwa 5. British Brewing Company (BBco.)