As a Marketing and Sales Specialist at Dogtopia, I orchestrate innovative and effective digital strategies that drive brand awareness, customer acquisition, and retention. I have a Bachelor's degree in Digital Business Management from Humber College, where I gained a solid foundation in digital marketing, web development, and e-commerce.With over three years of hands-on experience in various marketing channels, I have a proven track record of delivering impactful outcomes for diverse clients and sectors. Some of my achievements include conducting market research and competitor analysis, establishing strategic partnerships with local businesses and pet organizations, overseeing CRM system development and maintenance, and creating and managing monthly in-store events. I also have extensive skills in paid social and digital media, paid search campaigns, content creation, and analytics, as evidenced by my certifications from Google. I am passionate about leveraging data-backed strategies and constantly experimenting with fresh approaches to propel businesses forward in the dynamic digital landscape.