I am President, WeSpark Startup Association. WeSpark Startup Assocation (WeSSA) is newly formed startup association under section 8, to help enterprising population of the country, particularly from smaller towns to connect with the entrepreneurial ecosystem and contribute by creating wealth and employment opportunities.Author of StartupKunji- Practical Guide to Starting a Business. USP of this book which is based on interviews of young startups ( below 35 years of age) from different sectors like tech startups, MSME, Food Processing, Franchise, Home grown business etc etc. No theory. All practical guidance for young people from young people. Additionally, I am also Founder & Editor in Chief "Business Aaj Kal". Business Aaj Kal is envisioned as India's First and largest Hindi & vernacular languages Business News & Knowledge portal which endeavors to provide news, information and knowledge for enterprising people of the country. Though, It will primarily focus on news & Knowledge around "starting and growing a business" with focus on inspiring entrepreneurial stories but shall also cover news from the corporate world as well as the international business community. As media professional, I have conceptualizing successful media & brand strategies for promoting MSME & startups. I have 20 years plus rich experience across Print, TV and Online focused on SME ,Start-ups and youth entrepreneurship.Implemented highly effective Communication strategies.Created innovative 360 degree media programs for SME’s and Start-ups.Outstanding success in building and maintaining strong industry networks particularly in SME domain as well as youth entrepreneurship.I am well networked with SME eco-system in the country and that includes Central & State Ministries, Departments, Leading Industry organisations at National, State & City/ cluster level.I am also well networked with media including print, online and television and even bloggers covering startups and SME sector.I am well known for my business television show produced and directed by me BUSINESS MANTRA ran for 100 episodes on disseminating knowledge for Startups ,Exports and Entrepreneurship.Later as Head CyberMedia TV I conceptualized and produced SME CEO's Knowledge Series from the concept level to its execution. This show was launched at the hands of former President of India Dr A P J Kalam and televised on India's business television channels namely CNBC TV 18 and CNBC Awaaz.