Cardioves is a digital health startup aiming to revolutionize blood pressure monitoring through wearable compression socks integrated with a Bluetooth sensor and mobile and web platform. ● Participating in the overall strategic direction of the startup● Planning, evaluating, and implementing the sales and marketing strategies ● Managing negotiations of sales contracts ● Conducting market research and identifying new market opportunities● Managing the marketing campaigns and collaborating with cross-functional teams● Organizing and managing the marketing budgets● Analyzing and establishing the distribution networks ● Assisting in the product development

● Setting sales targets and developing sales strategies to achieve them● Monitoring the performance of the sales team and providing coaching and feedback● Developing and implementing pricing strategies that balance profitability with customer value, by taking into account market demand, competition, and production costs● Conducting market research to identify new business opportunities● Collaborating with other departments, such as marketing and product development, to ensure alignment and maximize sales opportunities● Monitoring the performance of the sales team and providing coaching and feedback● Developing and implementing sales training programs that equip sales representatives with the skills and knowledge they need to be successful, such as product knowledge, sales techniques, and customer relationship management● Providing regular sales reports and insights to senior management, to inform decision-making around sales strategies, budgets, and resource allocation● Creating and implementing marketing campaigns

● Monitoring the work of supervisors to make sure that all areas meet the volume and profit goals● Achieving the budgeted volume and margin of fresh foods, juice, and UHT products to deliver the company’s targeted profit● Achieving the distribution target on a week-to-week basis in all trade channels as per the recommended product portfolio to optimize sales and increasing market share● Having the ability to develop and lead larger-sized teams towards business objective excellence, and high-performance standards● Using technology wisely and effectively to harness potential employees in order to maximize company objectives● Having excellent communication and presentation skills and the ability to lead diverse multicultural teams● Making sure that all customers follow the company's credit policy to avoid any financial loss● Ensuring that all employees follow the process quality and safety policy● Identifying the training needs of supervisors and providing the training inputs to equip them with the required skills and knowledge, and also identifying potential candidates from the team and nurturing them to provide career advancement● Being a committed team player and ensuring the group objectives are met● Coaching and upgrading the team continually on positioning, space, and customer relations to the benefit of the business● Being up to date on all other company parameters like LTA, SOP etc

● Adding new routes to dominate market share, brand strength, product visibility, and continuous availability● Identifying the training needs of supervisors and providing the training inputs to equip them with the required skills and knowledge, and identifying the potential candidates from the team and coaching them to provide career advancement● Outstanding excellent customer service with a "can-do, will-do" attitude● Making sure that the group's goals are met as a committed team player● Coaching and developing the team continually in the areas of positioning, space, and customer interactions for the benefit of the company.● Being up to date on all other company parameters like LTA, SOP, etc.● Willing to accept any challenge with a positive outlook

● Independently running Muscat and North Oman operations as a “Profit Center” by increasing profitable sales and reducing costs● In charge of complete sales and marketing activities in Muscat and North Oman● Performing 38% revenue growth in Muscat 2006 over 2005; expanding Muscat Universe outlet coverage to 716 outlets; reducing expiries to 3% from 9% previously; and increasing vehicle capacity utilization● Substantial increase in net profit as a result of increased focus on profitable lines● Presenting quarterly reports to the top management ● Handling successful sales implementation system, and route-wise sales revenue tracking● Providing distribution analysis and restructuring of routes as per operational needs● Implementing tracking of KBIs like route plan, and the sequence of outlets’ daily services● Coordinating with production and logistics to ensure stock availability● Utilizing the stores and other logistics-related facilities optimally● Handling all KA agreements, displays, and promotions● Providing ongoing market intelligence to the management● Launching our range of UHT products in the market across all channels successfully● Recommending promotions to the management based on our needs People Management

● Accountable for achieving sales targets and customer relations in key accounts● Being responsible for all outdoor marketing campaigns like sign boards, special events, sponsorships, sampling, etc.● Establishing annual contracts with customers, mutually agreeing on annual marketing spends, and planning specific tailor-made promotions for customers with different types of profiles ● Implementing all promotions effectively using a dedicated team of salesmen, merchandisers, and, helpers● Providing leadership and motivation to subordinates along with effective control● Providing honest feedback to the management at all times● Conducting a periodic survey of competitive brands, their estimated market share, and margins to keep abreast of market changes● Conducting annual review/appraisal of sales staff and identifying the required training areas ● Handling the complete technical function including ordering, placement, inventory, utilization, and maintenance of coolers, vending machines, and fountain equipment● Managing a team of 12 technicians and ordering all local and international technical spare parts, setting up and managing systems for the issue, storage, and timely ordering of parts● Inculcating the “ownership” concept in the team and training them to handle any equipment