Rajkumar Sakthivel Email and Phone Number

Data Driven BTL Manager with expertise in event organization,in-store promotions, and promotional marketing strategy.Proven track record of successfully managing vendors,creating brand visibility through BTL Initiatives and drivingbusiness growth.

Marketing executive with collaborative leadership skills, drivingstrategic initiatives and adopting a customer-centricapproach to deliver tailored solutions. Proven track record ofeffective team management and constructive feedback.Successfully led marketing efforts in 4 key locations, launchingnew retail shops and implementing innovative BTL plans,resulting in improved sales and enhanced brand visibility.

. Plan and implement region-wide BTL strategies to support new launches. . Events - managing corporate promotional activities, product launches, trade shows, and more in several cities across India.. Vendor management - identifying and sourcing local vendors within the market. Analysis of the cost and budgets of the project.. Direct and manage the development and production of promotional materials and coordinate distribution logistics.. Responsible for gathering project execution evidence, create a report, and present it to the top management. . Day-to-day management from conceptualization to execution identifying tasks to facilitate on-time and cost-effective completion of marketing campaigns. . Creating vital content for all kinds of ATL and BTL activities.

. Carrying out market research in order to keep up to date with customer trends, as well as trying to predict future trends.. Developing strategies and managing marketing campaigns across print, broadcast, and online platforms to ensure that products and services meet customers’ expectations and to build the credibility of brands.. Analyzing the success of marketing campaigns and creating reports. . Supervising advertising, product design, and other forms of marketing to maintain consistency in branding.. Meeting with clients and working with colleagues across multiple departments (such as marketing assistants, marketing managers, and chief marketing officers). Managing budgets and a team of junior assistants. Organizing events such as product launches, exhibitions, and photoshoots.