Book on sale now at:http://www.infibeam.com/Books/mother-all-books-rajni-arun-kumar/9789380707747.html?utm_term=The+Mother+Of+All+Books_1_1From baby bump troubles to nappy changing woes, follow Sense's humorous look at modern motherhood in India.From “Are you throwing up yet?” and “Where’s the belly? I want to see a belly!” to "Do you have milk?" and "No leaking?" , Sense has to grapple with not just her new found feelings with pregnancy and motherhood, but the barrage of oddly disturbing questions and advice from friends, family and so-called well-wishers.This book traces the journey of a young Indian couple through the eyes of the mother. As she goes through a myriad of 'first time' experiences, with often hilarious results, she hopes to get though motherhood with her sense of humour (and sanity) intact. All the while hoping she hasn't permanently scarred the baby.

Key Responsibilities Included:Part of a team responsible for marketing of 'HiSAVE' - ICICI's direct banking productResponsible for re-designing and running of the Bank's intranet portalResponsible for planning and execution of all of the bank's BTL activitiesResponsible for the marketing of the Bank's remittance products Achievements:Successfully managed the BTL activities for the bank including setting up a process for planning, managing and post-implementation reportingRan two successful remittance campaigns in both Television and print mediaSpearheaded and executed an alliance programme with partners for new customer acquisition

Sales and MarketingKey Responsibilities included:Space Selling on the webEstablishing and maintaining relationships with key advertisers in the travel and trade industryIncreasing awareness of the portal amongst the industry through direct contacts and promotionsAchievements:Sold space worth INR 2.5 million for the portalPitched and got key accounts like "Makemytrip.com", "Kingfisher" and "Party-smart" to advertise through the media

Key Responsibilities included:Growing the size of business in a virgin market (Bangalore City) for the company Partner events on a turn key basis for key clients (Client servicing, Concept Design) to help them achieve their brand / business goals.Building stable and win-win relationships with key vendors and sub-contractors.Achievements:Established Bangalore operations for the company with a record billing of Rs.10 million in the very first yearGrew business amongst key accounts (including BAT Group Company in India) from INR 5 million to INR 30 million.Key Events Handled:Castle Lager Marketing, Sales and Distrubution Conference- I pitched for and won the bid to organise the annual conference. Was the client liason and chief coordinator for the conference of over 150 delegates.Royal Stag Mega Music Shaan "Aksar" Tour - Was in-charge of handling several legs of this multi-city event. Was responsible for production and Artist Management.WILLS PASSIONITES - A multi city event involving UK Artists performing at various venues - Was responsible for pitching and signing on ITC for the event, event coordination and Production for several legs of the tour.Signature Theatre Fest - Was involved in negotiating and signing up with McDowell's - Handled the South India leg of the festival.Seagram's Blenders Pride Fashion Tour - Handled the South India leg of the tour. This involved complete Production, Artist Management as well as handling tie-ups with hotels and Venues.

Key Events Handled:MTV Universal Shakedown Sale - Pitching and handling the event across 4 cities for the companyHandled Promotions for "Shakalaka Boom Boom - A Star plus TV Serial amongst schools. Was responsible for on-ground promotions at the venues.Handled Promotions for "Back to School" - Children's Banking product for HDFC Bank- was responsible for data collection and collationHandled Creatives / Design for Asian Paints Diwali Promotions in Delhi.

Key events Handled:Part of the team that was involved in creating the pitch for Standard Chartered Mumbai Marathon. Handled the creatives for the presentation.Was involved in the creative process for Hitachi World Cup Soccer Screenings Across Various Clubs in Mumbai- Did the creatives and managed some of the venues for the event.