•Responsible for business planning, sales strategy for A2P SMS & Voice Call Based Solutions for growing business in the domestic market.•Growing business in various domain like BFSI, Ecommerce, IT industry, Government based group.•Work closely with marketing teams to develop/upsell existing business, and identify and pursue new business opportunities for entire range of product applicable to product group.•Responsible for working with product development / executive teams to get product enhancements and developments to market•Preparation and presentation of business proposals to Management from time to time, month to month wise.•New business development, Brand Building Strategies, Identification and segregation of potential Market Segments.