- Corporate Affairs consultancy – public policy advocacy, impact of regulatory issues on businesses, representations at Central/State Governments.- Legal consultancy – food laws, State excise laws, contract management, corporate law, intellectual property management, ESG, etc.- Management consultancy – market entry strategies, setting up of business operations in India, partner search, negotiations & agreements with potential partners, etc.

- Strategic & proactive initiatives to deal with regulatory issues, public policies, emerging/changing trends, evolving digital footprint, etc.- Analyzing the impact of critical regulatory issues, meetings with Central & State Governments, participate in evolving public policies.- Internal training to promote culture of compliance.- Market intelligence & front-ending with various stakeholders, inter alia, Federal & State governments, Distributors, Commercial Teams, Diplomatic Missions aimed at building stakeholder relationships.- Result oriented leadership, stakeholders’ relationship management, alignment with industry players.- Supporting key management processes across all business functions for effective strategy execution.- Strong networking, representation & supporting canvassing actions on important issues with Industry Associations (ISWAI/CIABC/AIWPA), Chambers of Commerce within India & abroad (SWA, Spirits Europe, CII, FICCI, European Business Group, Indo-French Chamber of Commerce).- Legal interpretation of Statutes, Contract Management/Litigation, Legal Advice, CSR, Ethics & Compliance, Data Protection Correspondent, Crisis Management (back-up Spokesperson), POSH, etc.- Participate in board meetings, operational and legal working group meetings of industry associations.

- Establishing the Representative as well as Subsidiary office of Denmark in India.- Management, direction and overall leadership for the India subsidiary.- Formulation of strategic business plans, manage all segments of P&L, transfer pricing, etc.- Driving growth of the company by managing a high performance team.

- Advocacy efforts on regulatory issues (Federal & State) to protect interests of Danish companies in South Asia. Worked extensively with Central Ministries and State governments.- Sales efforts in Denmark focused on services and thereafter consulting Danish companies on entry strategies, business establishments/operations in South Asia and Mauritius.- Strategic market research to provide risk, growth analysis, partnerships, etc. - Feasibility reports for Danish companies – analysis of states for investment, detailed cost breakup on operations and information covering all aspects of operating a business venture.

- Leading the strategy, business planning process & development including full P&L responsibility.- Develop long term growth strategies; handle market segmentation/sizing and competitive analysis; develop go to market strategies incl monitoring acquisition of businesses & transfer of contracts.- Recruit and develop acquired staff/teams, develop processes and systems and responsible for >150 staff across Security, Electronic Systems and Facilities Management.

- Sales & marketing strategy encompassing the portfolio of products.- Work with the MD on strategy, business planning process and business development including P&L.- Assisting the MD on business restructuring leading to turnaround of business.

- Sales efforts in Denmark focused on services and thereafter consulting Danish companies on entry strategies, business establishments/operations in South Asia and Mauritius.- Strategic market research to provide risk, growth analysis, partnerships, etc. - Feasibility reports for Danish companies – analysis of states for investment, detailed cost breakup on operations and information covering all aspects of operating a business venture.- Consistent role in achieving 150-200% of the income targets.- Assistance to >100 Danish companies to invest and operate in India.

- Consultancy to German exporters and Indian exporters.- Focus on strengthening trade relations between India & EU and promotion of trade with Germany.- Identify policy bottlenecks hampering investment & industrial growth and suggest policy changes.

- Responsible for sales & marketing, co-ordinating with wholesalers & retailers and directing a sales team in northern and the eastern region of India.- Develop the incentive scheme for wholesalers and retailers in the region.