I have extensive experience in Digital Marketing and Sales having worked through Website, Form and Landing Page redesigns, DR test and learn programs, large multi-channel campaigns with a strong analytics focus and am able to end to end plan, manage and optimise acquisition/marketing campaigns effectively. In my role as Sr. SEO Specialist I worked across a variety of clients on their digital strategy and projects.• Digital Marketing Strategy• Direct Marketing & Advertising Strategy• Integrated Marketing & Communications• Lead generation & customer acquisition marketing• Research, market analysis, online metrics, customer analysis• Marketing Outsourcing, marketing coaching, consulting and marketing team empowerment.• Digital Marketing Manager with the Retail Banking and Wealth Management team across Credit Cards, Deposits, Mortgages, Wealth and Insurance Products.• Responsible for Strategy, Optimisation and Management of Paid and Earned Media Channels.• Manage Digital Marketing agencies spanning Digital Media, Paid Search, Creative, Analytic and Optimization.♦ Online/Digital Marketing Specialist within the Marketing team.♦ Manage external acquisition strategy, planning, execution and optimization of Search, Display, Aggregator/Affiliate and Website channels.♦ Regularly conduct online channel reviews to determine new acquisition opportunities and recommendations for incremental acquisition activity.♦ Jointly manage with Head of Digital, Test and Learn program across landing pages and website, by analyzing and recommending opportunities to improve conversion yield.♦ Manage a direct report responsible for the co-ordination and execution of conversion optimization and social media campaigns.Specialist: Digital Marketing, SEO, SMO, SEM, PPC, Email Marketing, Google Analytics, Google Adward, On -Off page Optimization, Keyword analysis, Robots.txt Creation, XML Sitemap Creation & Submission, Maintaining keyword ranking, Blog Design.