Raj Parmar Email & Phone Number

United Kingdom

London, England, United Kingdom

London, England, United Kingdom

Promoted Itim to leading retailers as an innovative developer of a SaaS-based, end-to-end modular platform to enable store-based retailers to compete with pureplay online retailers. The platform maximises the value of physical stores, distributed inventory, and loyal VIP customers, seamlessly serving omnichannel shoppers across all digital touchpoints.

London, United Kingdom

Built a high-performance marketing team to deliver multi-channel marketing campaigns, which aligned with stakeholders and business objectives. Led my team to plan, deliver, monitor and adapt integrated marketing campaigns to achieve effective customer engagement and contribution to the sales pipeline. Promoted innovative solutions for cybersecurity, cryptography, electronic warfare and satellite communications

London

FEC is a Taiwanese manufacturer of electronic point of sales systems, tablets and kiosksI joined FEC as the first employee to kick start their UK office. Responsible for all aspects of sales and marketing to drive revenue growth. Collaborated with the MD to create a sales and marketing strategy to position FEC as a global manufacturer of customer engagement technology. Managed customer acquisition campaigns, pipeline forecasting, product pricing and margins

Thame, England, United Kingdom

Managed all aspects of Box Technologies' brand and product marketing for point of sales systems, tablets, kiosks, digital signage and peripherals. Refreshed the brand, a created strategic marketing plan to reposition the business as a customer engagement technology specialist. Unified the messaging for the diverse product portfolio and created opportunities for thought leadership. Also appointed and managed specialist PR, SEO, web, and creative agencies.Notable customer engagements and wins included Vision Express, Watches of Switzerland, Cath Kidston, Pizza Hut and Jamie’s Italian.

Responsible for all aspects of marketing for Digipos’ point of sale systems and revolutionary SaaS mobile shopping and payment solution. Managed the rebranding of Digipos and Clarity Commerce when they were merged to create a one-stop-shop for retail and omni-channel technology. A key responsibility was to define the marketing plan and allocate budget and resources to deliver the global business objectives.Completely redeveloped the Digipos’ global websites in-line with a new brand identity to re-positioning the business as a solution provider instead of a hardware only supplier. Sourced, on boarded and launched a new range modern, Digipos branded POS systems from various leading Taiwanese manufacturers.

London, England, United Kingdom

Responsible for creating the marketing materials for a suite of software applications which enhanced the management of Ricoh MFP devices. Created the annual communications plan in line with the product launch roadmap and managed a team of two to deliver launch materials, sales tools, PR, and events, on time and to budget

Managed the marketing and funding relationship between Computacenter and IBM. Responsible for creating quarterly plans for IBM Datacentre products; servers, storage and software, that aligned with Computacenter and IBM’s goals and tracked the ROI via Salesforce

Planned, managed, monitored and delivered customer-centric marketing programmes across EMEA to drive sales of projectors, business printers, scanners, dot matrix printers, retail printers and large format printers. Controlled a marketing budget of over £3m and led a marketing team of 2 product managers, an events manager and 2 associates. Selected, briefed and managed agencies to deliver media plans, advertising, PR, websites and creatives. Created effective quarterly marketing plans including budgets and ROI justification for Board level sign-off. Worked closely with Sales, Pre-sales and Product Management to ensure plans were appropriate and met business objectives.

Became an expert in retail technology marketing and managed all aspects of product management and product marketing for Epson’s retail technology portfolio, which included receipt printers, POS systems and printer mechanisms. Launched the Epson IR EPOS system and worked closely with a network of specialist retail software VARs to sell to retailers such as Spar, Budgens, Little Chef, Whittards and Poundland. Collaborated with Epson to create new product specifications, upgrades and roadmaps. Notable customer successes included Sainsbury’s, Morrisons, Waitrose and Post Office.Created Epson’s ‘Technology for Retail’ sub-brand to shift the retail market’s perception that Epson was just a “consumer printer company”. Focused Epson’s marketing strategy away from large system integrators to targeting end-user retailers directly with the principle that the “end user specifies Epson”. This improved our ability to influence the customer, manage the sales cycle and retain deeper margins.