Raj Sarma Email & Phone Number

San Mateo, CA, US

United States

• Lead marketing team of 2 Product Managers for the largest revenue contributor at the company to drive commercial success for AlloSure ($250M) in a very competitive space (Transplant Diagnostics), achieving all-time.
• Developed foundational brand strategy and tactical plans for flagship product that were insights and evidence-based through a rigorous, collaborative process across R&D, Medical, Software and Sales groups.
• Lead the preparation of new product development and launch strategies for pipeline products (AlloView, UroMap, and AlloMap Kidney) working with a large cross-functional leadership across the company.
• Elevate the Marketing group’s performance through sharing insights, challenging status quo, and providing resources and support. Gained experience in crisis and change management related to change in Medicare.

Sunnyvale, California, United States

• Led a marketing team of 3 to create the brand and promotional strategy for portfolio of indications under Non-Hodgkin’s Lymphoma (MCL and WM)
• Developed a strong partnership with Janssen Biotech to deliver $600M+ revenue over a period of 12 months from a portfolio of indications for IMBRUVICA in Non-Hodgkin’s Lymphoma in a crowded market.
• Delivered robust, effective strategic and tactical plans for MCL and WM, working collaboratively with cross-functional partners, to maintain market leadership.
• Led creation of compelling, creative story telling with limited data to support more informed decisions and provide balanced view of efficacy and safety.

Alameda, California

• Led a team of marketers (3) to focus on KOL strategy, Launch strategy and KOL initiatives to drive annual brand revenue of nearly $1B.
• Oversaw strategic and tactical direction for Access Marketing and Free Drug Programs that maximized access to CABOMETYX for patients by aligning across functions.
• Identified key insights to develop brand and KOL strategies to drive brand strategy for RCC and HCC, working with a large cross-functional leadership team.
• Maximized and managed the Key Customer Team budget of $15M+ by deploying resources based on executional and performance metrics for conferences, speaker programs, and customer insight gathering.

South San Francisco, California

• Was a key member of the initial commercial team to develop Launch Strategy, Promotion & KOL Strategy, and Launch Plans
• Led creation of KCT marketing infrastructure and framework in anticipation of the first significant commercial launch for Exelixis in new disease states (RCC and HCC).
• Developed and launched Speaker Bureau, executed on strategic Ad Boards, and KOL Mapping for a successful initial launch of CABOMETYX in RCC.
• Hired, coached, and developed a KCT marketer who supported initial launch of promotionalspeaker decks and Speaker Bureau management.

South San Francisco, California

• Responsible for promotional strategy, brand story development, patient, and digital marketing
• Mastered development process for key promotional assets while driving alignment with internal and external stakeholders.
• Collaborated with Market Planning to conduct message and CSA testing to refine increase promo effectiveness.
• Led team on Promotion and Sales initiatives such as Erivedge PRC, 2015 NSM planning, and CT&D Partnership.

San Francisco Bay Area

• Responsible for establishing Ad Board, Conference, KOL, and Promotional Speaker Bureau Strategy for Launch
• Changed treatment paradigm in a new disease state with new customer group through KOL initiatives and conference engagement, resulting in $100M revenue within 2 years of launch.
• Gained valuable Pre-Launch and Launch experience on the Key Customer Team with KOL Mapping & Profiling and Speaker Bureau Launch.
• Launched, developed, and executed a comprehensive KOL strategy collaborating with cross functional partners and the TLL team to drive KOL advocacy in Dermatology (2012) and GENIE, iGENIE, and Erivedge Sampling Program.

Indianapolis, Indiana

As a sales rep in the Oral Oncolytics (Skin Franchise later), I excelled in driving utilization of Tarceva in NSCLC and Pancreatic Cancer. Successfully launched Zelboraf in Melanoma.Served as the local sales team leader to ensure aligned sales strategy and portfolio selling to deliver results.Utilized various resources and tools and worked with other.

United States

Master Of Business Administration - Mba

Ms, Physiology

Life Sciences, Bioengineering