Raj Sivasubramanian

Raj Sivasubramanian Email and Phone Number

Customer Experience Leader | Advisor | Professor | International Keynote Speaker | CCXP @ QuestionPro
Raj Sivasubramanian's Location
San Francisco, California, United States, United States
Raj Sivasubramanian's Contact Details

Raj Sivasubramanian personal email

Raj Sivasubramanian phone numbers

About Raj Sivasubramanian

Customer Experience Leader with diverse experiences across multiple industries in a variety of sales, marketing, and management consulting roles. Throughout my career, I have been passionate about delivering great customer experiences, both personally as a salesperson and a consultant, but also more broadly by enabling organizations to become more customer-centric. I have deep expertise in developing Voice of Customer programs and translating customer data into actionable customer insights and compelling stories that inform business decisions. I am viewed as a strong collaborator who personally connects with stakeholders/clients to truly understand their needs and can speak the language of all levels and functions of an organization. I am a frequent conference speaker and advisor on the topic of effectively using customer feedback and metrics to drive improved customer experiences.

Raj Sivasubramanian's Current Company Details
QuestionPro

Questionpro

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Customer Experience Leader | Advisor | Professor | International Keynote Speaker | CCXP
Website:
questionpro.com
Raj Sivasubramanian Work Experience Details
  • Questionpro
    Vice President - Journey Management & Cx Consulting
    Questionpro Jun 2024 - Present
    Austin , Texas, Us
  • Michigan State University - Eli Broad College Of Business
    Professor Of Practice
    Michigan State University - Eli Broad College Of Business Nov 2023 - Present
    East Lansing, Mi, Us
    Faculty member for Master's program in Customer Experience ManagementDesigning and teaching the course on Measuring the Customer Experience
  • Bain & Company
    Authorized Independent Advisor Of Npsx℠, Powered By Bain & Company
    Bain & Company Sep 2023 - Present
    Boston, Ma, Us
    NPSx sets a new standard in customer experience with world-class tools, technologies, and training to bring together the best of Bain's customer-first thinking, packaged in a simple and accessible way.
  • Airbnb
    Voice Of Customer Program Lead
    Airbnb Oct 2018 - May 2024
    San Francisco, Ca, Us
    Led team responsible for operating customer feedback system and developing insights to improve the customer experience for both guests and hosts • Evolved program from a metric-centric focus on agent performance management to a customer-centric model where insights are more focused on the customer experience • Integrated new video feedback capabilities that brought employees closer to customers and created customer empathy among leaders across the organization • Built and operationalized a closed loop program that has prevented thousands of high value customers from churning through acknowledgement of feedback and service recovery efforts • Influenced a number of process and policy changes that resolved significant customer pain points and improved NPS
  • Verint
    Director, Cx Consulting Services / Voice Of Customer Strategy
    Verint Jan 2017 - Oct 2018
    Melville, New York, Us
    • Drove go to market strategy for CX consulting services and developed new offerings that complemented existing software solutions• Created framework and approach for sales force to use to promote full portfolio of CX products and services • Provided strategic Voice of Customer Program guidance to existing clients and prospects • Led CX thought leadership efforts by contributing regular blog articles and representing Verint at a variety of speaking engagements including conferences and webinars
  • Ebay Inc
    Senior Manager, Global Customer Insights
    Ebay Inc Jul 2013 - Aug 2016
    San Jose, Ca, Us
    Led Net Promoter Score Program customer insights and analysis for eBay Marketplaces • Played key role in development, implementation, and communication of revamped NPS program- focused on key segments, more statistically robust, and better suited to provide more granular insight to the business • Led efforts to shift focus of NPS team's reporting from quarterly trending of survey results to delivering actionable customer insights that could easily be consumed by senior executives• Collaborated with business leaders to ensure customer insights were factored into annual planning process and led several customer focused analytical initiatives that impacted key commercial decisions • Expanded NPS program to APAC and LATAM markets and developed processes for teams in emerging markets to consume customer feedback and engage directly with customers • Most recently focused on getting the voice of the customer embedded into operational processes across the organization and driving customer centricity by leading effort to get non-customer facing employees to engage with customers
  • Zs Associates
    Consultant
    Zs Associates Feb 2011 - Jul 2013
    Evanston, Il, Us
    Global sales and marketing consulting firm - one of initial members of firm’s dedicated high tech practice • Managed client relationship and all projects with firm’s largest high tech client - Supported client in multi-year journey of overhauling their Voice of Customer program - Responsible for over 50% of firm’s high tech practice revenue - Increased client revenue each year and doubled the size of practice within two years• Became one of the firm’s subject matter experts in the Voice of Customer space - Helped develop a new VoC offering for firm to promote with both new and existing clients - Developed methodology to calculate the financial value of increasing customer loyalty• Enabled financial services software client to understand total addressable market size and cross-sell opportunities across a large suite of disparate products• Helped global telecommunications client develop processes to enable organization wide transformation from being heavily product focused to becoming more market driven
  • Marketbridge
    Associate
    Marketbridge Mar 2010 - Nov 2010
    Bethesda, Maryland, Us
    Sales and marketing consulting for high tech companies• Developed sales coverage expansion strategy for client looking to meet aggressive long-term growth targets • Led benchmark study used by client to justify headcount investment to board of directors• Helped networking manufacturer determine addressable market opportunity by internal segments, regions, and key industries served
  • Eaton
    Senior Distributor Sales Specialist
    Eaton Feb 2008 - Mar 2010
    Dublin, Ireland, Ie
    Managed $8M sales territory focused on 30+ electrical distributors in Northern California• Achieved 9% sales growth during a recession in which end markets contracted• Increased Eaton market share in the Bay Area by 2%
  • Siemens Energy & Automation
    Senior Sales Engineer
    Siemens Energy & Automation Oct 2006 - Jan 2008
    Munich, De
    Responsible for sales of Siemens electrical distribution products within San Francisco Bay Area• Achieved 25% sales growth within first year handling $2M sales territory• Established Siemens presence in a market where share had been last among four major manufacturers
  • Siemens Energy & Automation
    Marketing Supervisor / Pricing Consultant
    Siemens Energy & Automation Apr 2005 - Sep 2006
    Munich, De
    • Created and managed a 4 person team responsible for implementing and operationalizing a new pricing approval process • Reduced average pricing approval process time from 19 days to 2.5 days within 3 months due to structural process changes and streamlined analysis efforts • Conducted comprehensive market analysis efforts in over 40 US markets : simplified pricing vehicles, eliminated un-profitable rebates, established tiered volume-based pricing, and set breakeven sales targets for distributors as needed when pricing adjustments required – led to overall increase in sales and profit margins• Developed analytical tools that allowed pricing team to quickly determine profitability impact of price adjustments• Revamped rebate audit process leading to over $700K in undue credits recovered from channel partners
  • Siemens Energy & Automation
    Pricing Analyst
    Siemens Energy & Automation Jan 2003 - Mar 2005
    Munich, De
    • Maintained pricing vehicles impacting $250M in annual sales volume across key US markets • Negotiated higher prices on several large projects securing business at better overall margins• Increased overall price realization in these markets by 3%

Raj Sivasubramanian Skills

Competitive Analysis Customer Insight Product Management Management Consulting Strategy Cross Functional Team Leadership Analytics Market Research Sales Product Marketing Management Consulting Marketing Strategic Partnerships Go To Market Strategy Pricing Pricing Strategy

Raj Sivasubramanian Education Details

  • University Of California, Berkeley, Haas School Of Business
    University Of California, Berkeley, Haas School Of Business
    Mba
  • Georgia Institute Of Technology
    Georgia Institute Of Technology
    Electrical Engineering

Frequently Asked Questions about Raj Sivasubramanian

What company does Raj Sivasubramanian work for?

Raj Sivasubramanian works for Questionpro

What is Raj Sivasubramanian's role at the current company?

Raj Sivasubramanian's current role is Customer Experience Leader | Advisor | Professor | International Keynote Speaker | CCXP.

What is Raj Sivasubramanian's email address?

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What is Raj Sivasubramanian's direct phone number?

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What schools did Raj Sivasubramanian attend?

Raj Sivasubramanian attended University Of California, Berkeley, Haas School Of Business, Georgia Institute Of Technology.

What skills is Raj Sivasubramanian known for?

Raj Sivasubramanian has skills like Competitive Analysis, Customer Insight, Product Management, Management Consulting, Strategy, Cross Functional Team Leadership, Analytics, Market Research, Sales, Product Marketing, Management, Consulting.

Who are Raj Sivasubramanian's colleagues?

Raj Sivasubramanian's colleagues are Andrews Sekar, Jackson Cyril, Akshay Srivastava, Neysha Pabon, Manish Langhe, Matthew Leighton, Tejas Shinde.

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