Raj Sethi

Raj Sethi Email and Phone Number

UX Content and Conversation Design Leader | Ex-Meta @ Ford Motor Company
Raj Sethi's Location
United States, United States
About Raj Sethi

Raj Sethi is a UX Content and Conversation Design Leader | Ex-Meta at Ford Motor Company. He possess expertise in process management, project management, relationship management, web content management, content management and 30 more skills. Colleagues describe him as "It was my pleasure to report to Raj at Meta. He is a strong leader, a personable manager, and an empowering force for the team. Raj has a sharp set of technical skills in content design, strategy, UX writing and conversation design that enable him to lead from a position of knowledge and directly support the work of his team. Beyond that, Raj is a natural manager who earns trust quickly and resonates a deep care for his reports. Another thing that stands out is his ability to collaborate effectively with other leaders and identify opportunities for the team. This helped remove obstacles, but more importantly, it positioned content design for success on complex projects. I hope I can work with Raj again in the future." and "Raj is a natural leader who not only advocates for his team, but for the best customer experience. He also fosters true cross team collaboration with internal partners and stakeholders. While partnering with Raj what stood out the most to me was his candor and passion for the content our teams created for Xfinity Assistant at Comcast. He also was a great mentor to me and I truly enjoyed working with him– I know anyone would be lucky to have him on their team."

Raj Sethi's Current Company Details
Ford Motor Company

Ford Motor Company

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UX Content and Conversation Design Leader | Ex-Meta
Raj Sethi Work Experience Details
  • Ford Motor Company
    Ux Content Strategy Manager
    Ford Motor Company Feb 2023 - Present
    Dearborn, Michigan, Us
  • Meta
    Content Design Manager
    Meta 2021 - 2022
    Menlo Park, Ca, Us
    I led a team of content designers working on the company's first-ever, 0-1 Smart Glasses products, including the Ray-Ban Stories. I worked with partners across Design, Engineering, Marketing, Product, and UX Research to define product strategy for both hardware and software experiences. I also prioritized and allocated my team to execute on the work that delivered the most business and user value with the biggest opportunity for content design impact. As a UX and content design discipline leader, I served as a primary reviewer of new designs to ensure quality and delivered user and business value. And I tailored my people leadership approach to increase the impact, develop the strengths, and grow the careers of the content designers I was fortunate enough to manage.
  • Comcast
    Ux Writing Manager
    Comcast 2019 - 2021
    Philadelphia, Pa, Us
    I led and mentored a team of UX writers within the Experience Design organization, developing my team's craft expertise while fostering a culture of empowerment and ownership of the workstreams they supported. I also introduced content-first design to my team and the teams we partnered with, becoming a trusted strategic partner by communicating and demonstrating the value of the practice and approach. My initial focus was on building understanding of the discipline with partners — our role, how to work with us, and the importance and value of collaboration and inclusion.
  • Comcast
    Head Of Conversation Design Discipline
    Comcast 2018 - 2021
    Philadelphia, Pa, Us
    I founded and led the Conversation Design discipline within Comcast's Experience Design organization. I hired a team of conversation designers, and together we created the company's conversation design toolkit — a guide to enable teammates to design consistently effective, streamlined, human conversations between Xfinity Assistant and our customers. As part of this toolkit, we defined the conversational tone of voice, best practices, and language standards that applied to all conversational products and use cases.In order to support a variety of urgent use cases during the pandemic, I also created and implemented a conversational experiences governance model, and served as editorial oversight for all of our conversational products across devices. And I taught teammates across disciplines (product, design, and engineering) the craft of conversation design.
  • Capital One
    Ai Conversation Designer
    Capital One Jul 2017 - Oct 2018
    Mclean, Va, Us
    I designed human-like characters and experiences for Capital One's AI-powered conversational UIs, including Eno, the first natural language SMS chatbot by a U.S. bank, and voice (e.g. the Capital One skills on Alexa and Cortana.) My team and I utilized machine learning and natural language processing to design conversations with our customers that are equal parts human, personal, and predictive, so that our customers feel confident and supported.
  • Capital One
    Ux Content Strategist
    Capital One Feb 2016 - Jul 2017
    Mclean, Va, Us
    I led UX Content Strategy for CreditWise, a credit monitoring app that helps over 24 million people understand, improve, and protect their credit to help them achieve their financial goals. I developed strong partnerships with product, tech, and design teammates that enabled us to create clear, understandable, and helpful experiences for our customers. My work included implementing a content-first design approach; creating content prototypes for research and testing; and designing experiences that felt like personalized conversations and ultimately helped customers navigate the confusing, challenging waters of credit scores and reports.
  • J.P. Morgan Asset Management
    Senior Content Management Consultant - Digital Marketing Operations
    J.P. Morgan Asset Management 2015 - 2016
    New York, Ny, Us
    - Acquired and demonstrated subject matter expertise with the assigned content management systems and processes used within J.P. Morgan Investment Management- Collaborated closely with teams to understand their needs, resources and capabilities in order to prepare and enhance the content management and maintenance processes required to support new digital products in a production environment - Executed on the onboarding of new products, including working cooperatively with team members to roll out new tools and processes, and train the team on new support procedures- Provided business and functional requirements to the web platform team as needed- Utilized content management software to build web sites and publish content to the web as a power user- Trained business users in the use of content management systems and create / maintain support documentation - Worked with the broader Global Digital team to ensure alignment with other projects
  • Capital One
    Web Content Manager
    Capital One 2009 - Jul 2014
    Mclean, Va, Us
    - Wrote, edited and optimized web-based performance support content and communications in order to support business initiatives.- Owned strategic projects within department and involving business stakeholders / customers.- Partnered with various lines of business to understand priority Capital One products and developed internal support model for customer acquisition experience.- Identified solutions for process and content weaknesses and implemented actionable plans around those solutions.- Served as a subject matter expert and leader for content management initiatives.- Developed the strategic direction of the team and took the actions necessary to move toward that strategy.
  • Capital One
    Relationship Manager
    Capital One 2013 - 2014
    Mclean, Va, Us
    - Identified and resolved performance-related issues with third party vendor, particularly as they pertained to service level agreements and contractual obligations.- Served as business unit’s primary point of contact for third party vendor and conducted appropriate and necessary communication and interaction between Capital One and vendor.- Coordinated, mitigated, and communicated performance-related reporting for internal stakeholders.
  • Capital One
    Process Manager
    Capital One 2012 - 2014
    Mclean, Va, Us
    - Led critical process design and improvement projects driving issue resolution / risk mitigation activities for internal and external clients- Served as a subject matter expert and led process work streams for cross-functional projects- Owned and implemented process improvement after gaining understanding of customers’ needs
  • Govacuum.Com
    Writer/Editor
    Govacuum.Com Aug 2008 - Dec 2009
    Created original digital content, including:- press releases- monthly e-newsletters- product descriptions- blog entries

Raj Sethi Skills

Process Management Project Management Relationship Management Web Content Management Content Management Vendor Management Process Improvement Business Process Design Business Process Improvement Business Relationship Management Content Strategy Process Optimization Enterprise Content Management Third Party Vendor Management Blogging Web Content Newsletters Editing Copywriting Writing Press Releases Copy Editing Research Vendor Relationships Third Party Relationships Project Planning Project Coordination Project Delivery Performance Improvement Proofreading Management Technical Writing Leadership Wordpress Strategy

Raj Sethi Education Details

  • Virginia Commonwealth University
    Virginia Commonwealth University
    Mass Communications / Print Journalism

Frequently Asked Questions about Raj Sethi

What company does Raj Sethi work for?

Raj Sethi works for Ford Motor Company

What is Raj Sethi's role at the current company?

Raj Sethi's current role is UX Content and Conversation Design Leader | Ex-Meta.

What is Raj Sethi's email address?

Raj Sethi's email address is rs****@****ook.com

What is Raj Sethi's direct phone number?

Raj Sethi's direct phone number is +121227*****

What schools did Raj Sethi attend?

Raj Sethi attended Virginia Commonwealth University.

What skills is Raj Sethi known for?

Raj Sethi has skills like Process Management, Project Management, Relationship Management, Web Content Management, Content Management, Vendor Management, Process Improvement, Business Process Design, Business Process Improvement, Business Relationship Management, Content Strategy, Process Optimization.

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