Oversee and refine the overall social media strategy to drive brand growth and audience engagement, with a focus on organic and paid tactics.Mentor and manage a team of social media managers, ensuring cohesive content creation, curation, and execution across all platforms (e.g., Facebook, Instagram, Twitter, LinkedIn).Analyze and report on key performance metrics, adjusting strategies and tactics to maximize ROI and achieve established goals.Collaborate with cross-functional teams, including marketing, PR, and product, to develop integrated campaigns and ensure consistent brand messaging.Continuously research industry trends, emerging platforms, and best practices to maintain a competitive edge in social media marketing.Lead the development and execution of high-quality visual content, including photography and video, to engage target audiences and support brand storytelling.Foster and maintain relationships with influencers, partners, and online communities to extend brand reach and amplify messaging.

Assist in content creation, scheduling, and monitoring across social media platforms, ensuring timely engagement and responses.Support the implementation of social media campaigns and strategies, collaborating with the team and tracking performance metrics.Maintain a content calendar, adhering to deadlines and brand guidelines while staying current with industry trends.Conduct basic analytics to provide insights for content optimization and inform future strategies.Coordinate social media collaborations, such as influencer partnerships, to amplify brand messaging and reach.