Social Media Marketing Manager
CurrentOversee and refine the overall social media strategy to drive brand growth and audience engagement, with a focus on organic and paid tactics.Mentor and manage a team of social media managers, ensuring cohesive content creation, curation, and execution across all platforms (e.g., Facebook, Instagram, Twitter, LinkedIn).Analyze and report on key performance metrics, adjusting strategies and tactics to maximize ROI and achieve established goals.Collaborate with cross-functional teams, including marketing, PR, and product, to develop integrated campaigns and ensure consistent brand messaging.Continuously research industry trends, emerging platforms, and best practices to maintain a competitive edge in social media marketing.Lead the development and execution of high-quality visual content, including photography and video, to engage target audiences and support brand storytelling.Foster and maintain relationships with influencers, partners, and online communities to extend brand reach and amplify messaging.