Raju Paliwal

Raju Paliwal Email and Phone Number

Data-driven Digital Strategist | Marketplace Setup | Design Thinking @ Scaleazy
Raju Paliwal's Location
Gurgaon, Haryana, India, India
About Raju Paliwal

Digital Entrepreneur | Data-Driven Marketing & Design Thinking Troubleshooter | Helping MSMEs to Build their Brand.With over 14+ years of experience designing and executing cost-effective marketing campaigns across all online channels, I'm a digital specialist who's worked with both large and small brands to help them achieve their short-term and long-term goals. I have tried, tested, and succeeded in creating, managing, and optimizing digital ad campaigns, process development, scaling and managing change, web commerce, and enhancing user experience for a diverse community of online users. So whether you're just starting in the world of digital marketing or have been in the game for a while but are looking to make improvements to your ROI, I can help you reach your goals!Focus Area:Strategic Google, YouTube, Facebook, Instagram, Amazon, and LinkedIn Paid Advertising, Conversion Rate Optimization, Data-Driven Insight, UI/UX Optimization, SEO & Content Marketing, CRM & Marketing Automation. Flyers Design, Menus Design, Poster DesignsMarketing Toolkit:Google Ads, Facebook Business Manager, Amazon Advertising, Amazon Seller Central, Google Analytics, Google Tag Manager, Google Ads Editor, Unbounce, Instapage, Mailchimp, Infusionsoft, Salesforce, PardotAwards and Recognitions:- The Growth Driver Award (Policy Bazaar)- Stand out Performer Award (The Communication Council)- Always Something New Award (Internet Moguls)- 10 Times Employee of the Month Award (Internet Moguls)- Best Attendance Award (Internet Moguls)- Star Performer of Year Award (Weaddo)Why me?- Result matter utmost to me and I constantly strive to bring in revenue growth by cost-effective campaigns- I am passionate about growing online traffic and conversion for growth-focused companies- I bring in innovative business solutions to scale up revenue- Three words that define me: Strategic Thinker, Creative Problem Solver, Doer.

Raju Paliwal's Current Company Details
Scaleazy

Scaleazy

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Data-driven Digital Strategist | Marketplace Setup | Design Thinking
Raju Paliwal Work Experience Details
  • Scaleazy
    Digital Gangster
    Scaleazy Jul 2020 - Present
    Gurugram, Haryana, India
    I'm a growth marketer whose experience covers multiple verticals and industries. I offer strategic and data driven marketing solutions, working closely with brands to scale their business or profitably, accelerate growth and reduce customer acquisition costs. I create and manage well-targeted Ad Campaigns that convert, generate more sales, and leads.My client partners have ranged from big brands (Bausch+Lomb, D2H, Policybazaar) to multi-million dollar e-commerce sites (Starstruck by Sunny Leone, Blackberrys, Nirvanabeing, Spotstyle), startups, and hotels. I will show you results by following these steps:- Fully understand your business, goals, and needs.- Thorough audit of all your marketing channels, website, and organic pages to see if there’s a space for improvement, and some quick fixes available to implement that could boost your results in a short term.- Help you set-up all the major advertising platforms, build audiences, catalogs, integrate analytics, and pixel codes, brief copywriters, and graphic designers, and coordinate their work so it’s done on time, within a budget, and to a high standard.- Set up campaigns for max ROI, by applying my unique structure and layout.- Look after your business like it was my own.My promise is simple: I will only agree to work with you if I am sure that I can generate results. To do that, I will need to be able and relate to your business, services, or products and to see myself as your client. If this is not the case, then I will let you know in advance, and provide you with my free advice and tips.
  • Weaddo
    Head Of Digital Marketing
    Weaddo Jul 2018 - Jun 2020
    Gurgaon, Haryana, India
    In this role I wear many hats in my current role; ranging from driving operational excellence, generating business insights for effective decision making and risk mitigation, developing and growing our internal and external community of users. But, in order to do it well and in the first attempt, I believe in setting priorities and defining milestones for one thing at a time and doing it properly.Focus Areas: Strategic Marketing Planning, Operational Excellence, Digital Marketing Campaigns, Process Development and ScalingResponsibilities: - Build, plan and implement the overall digital marketing strategy- Leading the overall digital marketing strategy including website, Google, Facebook, Amazon, and display advertising- Manage Amazon seller central, increase paid and organic sales, Improve ACOS and A+ page design- Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints- Manage and improve online content, considering SEO and Google Analytics- Manage and train the rest of the team- Stay up to date with the latest technology and best practices- Manage and oversee different digital marketing channels- Build digital marketing Roadmap, Measure ROI and KPIs- Prepare and manage digital marketing budget, Identify trends and insights, and optimize spend and performance based on the insights- Track SEO and Google Analytics data an make complex analysis - Build an inbound marketing plan- Organize and lead the digital marketing team - Research competition, investigate benchmarks and provide suggestions for improvement
  • The Communication Council
    Head Of Digital Marketing
    The Communication Council Apr 2017 - Jul 2018
    New Delhi Area, India
    In this role, I helped Launching TCC Digitech for The Communication Council - A Full services digital marketing agencyResponsibilities:- Creating proposals and strategies for Sales pitch- Planning, implementing and analyzing existing online search and paid campaigns- Taking care of campaigns from inception to execution, including Keywords Selection, Traffic Analysis, Bid Management, Ad Copy Analysis, Landing Page Analysis, Brand Awareness, ROI Calculation, Campaign Reporting - Multiple Channel Management (AdWords, Facebook, LinkedIn, Trip Advisor etc.)- Communicating with external and internal teams to ensure to launch campaigns efficiently- Creating SEO Strategy for better ROI, Tracking and New Suggestions- Straitening Website journey and landing page design for better conversation rate. Helping brands showcase their DNA through website - Mentoring and coaching teams
  • Internet Moguls
    Digital Marketing Manager
    Internet Moguls Dec 2012 - Apr 2017
    New Delhi Area, India
    In this role, I helped businesses bring in profitable revenue by planning online PPC campaigns and devising new strategiesResponsibilities:- Handling search and paid marketing campaigns over Google, Facebook, Instagram, LinkedIn, Trip Advisor and Yahoo/Bing.- Coordinating and managing different teams- Utilizing effective keyword management strategy on various search engines.- Utilizing Google Map for Store footfalls and better local search results- Identifying digital marketing and tracking tools to measure results- Creating a niche audience database, push product and brand USP through email marketing campaigns- Creating ad variations that will steer step return on ad spend for the campaign search and paid campaign- Monitoring results, analyzing key metrics, and optimizing click-through and conversion rates- Actively testing and analyzing keywords, ad copy and landing pages to fulfil ROI and volume expectations- Suggesting website enhancements to improve conversion rates- Modifying the ad position to determine where the advertiser will receive the highest returns without paying inflated bid costs- Extensively researching keywords and ad variations used by competitors- Making recommendations for the website's navigation structure- Analyzing Trip advisor for better online reputation and Revenue
  • Digital Web Solutions Pvt. Ltd.
    Social Media Expertise | P.P.C Executive
    Digital Web Solutions Pvt. Ltd. Sep 2009 - Jun 2012
    Gurgaon, India
    Responsibilities:Social Media Tasks -Social Media Lead Generation | Social Media Strategies | Facebook Page Management | Facebook Groups Management | Facebook Ads management | Facebook Application Management | Facebook Event Management | Pinterest Account Management | Brand Promotion on Pinterest | Working on Digg, Stumble and Reddit For Instant Huge Traffic.P.P.C Tasks -PPC Campaigns Handling from Campaign Management to Optimization | Key Words Research | Landing Page Analysis | Ad Copy Writing | Campaign Optimization | Google Analytics Report Generation | Analysis Keyword Research and Competitor Analysis | Performance Tracking and Evaluation | Keyword Report Generation

Raju Paliwal Skills

Ppc Google Adwords Google Analytics Keyword Research Social Media Marketing Online Marketing Facebook Sem Social Media Smo Seo Online Advertising Twitter Blogging Google Webmaster Tools Email Marketing Web Marketing Facebook Marketing Search Analysis Affiliate Marketing Link Building Conversion Optimization Web Analytics Landing Page Optimization Search Advertising E Commerce Facebook Page Management Facebook Ads Facebook Ppc Social Media Advertising Facebook Advertising Display Advertising Social Marketing Online Reputation Management Campaign Management Organic Search Social Media Profiles Local Search Internet Marketing

Raju Paliwal Education Details

  • Hindu Institute Of Technology, Sonipat
    Hindu Institute Of Technology, Sonipat
    First
  • National Convent School
    National Convent School
    A

Frequently Asked Questions about Raju Paliwal

What company does Raju Paliwal work for?

Raju Paliwal works for Scaleazy

What is Raju Paliwal's role at the current company?

Raju Paliwal's current role is Data-driven Digital Strategist | Marketplace Setup | Design Thinking.

What schools did Raju Paliwal attend?

Raju Paliwal attended Hindu Institute Of Technology, Sonipat, National Convent School.

What are some of Raju Paliwal's interests?

Raju Paliwal has interest in Volleyball, Management Training, Reading Blogs.

What skills is Raju Paliwal known for?

Raju Paliwal has skills like Ppc, Google Adwords, Google Analytics, Keyword Research, Social Media Marketing, Online Marketing, Facebook, Sem, Social Media, Smo, Seo, Online Advertising.

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