Raju Paliwal Email & Phone Number

Gurugram, Haryana, India

I'm a growth marketer whose experience covers multiple verticals and industries. I offer strategic and data driven marketing solutions, working closely with brands to scale their business or profitably, accelerate growth and reduce customer acquisition costs. I create and manage well-targeted Ad Campaigns that convert, generate more sales, and leads.My client partners have ranged from big brands (Bausch+Lomb, D2H, Policybazaar) to multi-million dollar e-commerce sites (Starstruck by Sunny Leone, Blackberrys, Nirvanabeing, Spotstyle), startups, and hotels. I will show you results by following these steps:- Fully understand your business, goals, and needs.- Thorough audit of all your marketing channels, website, and organic pages to see if there’s a space for improvement, and some quick fixes available to implement that could boost your results in a short term.- Help you set-up all the major advertising platforms, build audiences, catalogs, integrate analytics, and pixel codes, brief copywriters, and graphic designers, and coordinate their work so it’s done on time, within a budget, and to a high standard.- Set up campaigns for max ROI, by applying my unique structure and layout.- Look after your business like it was my own.My promise is simple: I will only agree to work with you if I am sure that I can generate results. To do that, I will need to be able and relate to your business, services, or products and to see myself as your client. If this is not the case, then I will let you know in advance, and provide you with my free advice and tips.

Gurgaon, Haryana, India

In this role I wear many hats in my current role; ranging from driving operational excellence, generating business insights for effective decision making and risk mitigation, developing and growing our internal and external community of users. But, in order to do it well and in the first attempt, I believe in setting priorities and defining milestones for one thing at a time and doing it properly.Focus Areas: Strategic Marketing Planning, Operational Excellence, Digital Marketing Campaigns, Process Development and ScalingResponsibilities: - Build, plan and implement the overall digital marketing strategy- Leading the overall digital marketing strategy including website, Google, Facebook, Amazon, and display advertising- Manage Amazon seller central, increase paid and organic sales, Improve ACOS and A+ page design- Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints- Manage and improve online content, considering SEO and Google Analytics- Manage and train the rest of the team- Stay up to date with the latest technology and best practices- Manage and oversee different digital marketing channels- Build digital marketing Roadmap, Measure ROI and KPIs- Prepare and manage digital marketing budget, Identify trends and insights, and optimize spend and performance based on the insights- Track SEO and Google Analytics data an make complex analysis - Build an inbound marketing plan- Organize and lead the digital marketing team - Research competition, investigate benchmarks and provide suggestions for improvement

New Delhi Area, India

In this role, I helped Launching TCC Digitech for The Communication Council - A Full services digital marketing agencyResponsibilities:- Creating proposals and strategies for Sales pitch- Planning, implementing and analyzing existing online search and paid campaigns- Taking care of campaigns from inception to execution, including Keywords Selection, Traffic Analysis, Bid Management, Ad Copy Analysis, Landing Page Analysis, Brand Awareness, ROI Calculation, Campaign Reporting - Multiple Channel Management (AdWords, Facebook, LinkedIn, Trip Advisor etc.)- Communicating with external and internal teams to ensure to launch campaigns efficiently- Creating SEO Strategy for better ROI, Tracking and New Suggestions- Straitening Website journey and landing page design for better conversation rate. Helping brands showcase their DNA through website - Mentoring and coaching teams

New Delhi Area, India

In this role, I helped businesses bring in profitable revenue by planning online PPC campaigns and devising new strategiesResponsibilities:- Handling search and paid marketing campaigns over Google, Facebook, Instagram, LinkedIn, Trip Advisor and Yahoo/Bing.- Coordinating and managing different teams- Utilizing effective keyword management strategy on various search engines.- Utilizing Google Map for Store footfalls and better local search results- Identifying digital marketing and tracking tools to measure results- Creating a niche audience database, push product and brand USP through email marketing campaigns- Creating ad variations that will steer step return on ad spend for the campaign search and paid campaign- Monitoring results, analyzing key metrics, and optimizing click-through and conversion rates- Actively testing and analyzing keywords, ad copy and landing pages to fulfil ROI and volume expectations- Suggesting website enhancements to improve conversion rates- Modifying the ad position to determine where the advertiser will receive the highest returns without paying inflated bid costs- Extensively researching keywords and ad variations used by competitors- Making recommendations for the website's navigation structure- Analyzing Trip advisor for better online reputation and Revenue

Gurgaon, India

Responsibilities:Social Media Tasks -Social Media Lead Generation | Social Media Strategies | Facebook Page Management | Facebook Groups Management | Facebook Ads management | Facebook Application Management | Facebook Event Management | Pinterest Account Management | Brand Promotion on Pinterest | Working on Digg, Stumble and Reddit For Instant Huge Traffic.P.P.C Tasks -PPC Campaigns Handling from Campaign Management to Optimization | Key Words Research | Landing Page Analysis | Ad Copy Writing | Campaign Optimization | Google Analytics Report Generation | Analysis Keyword Research and Competitor Analysis | Performance Tracking and Evaluation | Keyword Report Generation

Diploma, Computer Engineering, First

Activities and Societies: Participation in Cricket and Volleyball at School & College Level.

High School, Mathematics And Computer Science, A