Kickstarted and scaled performance marketing activities for customer acquisitions. Focused on B2B and B2C lead generation, we generate 2000+ leads every month and also closely work with business leaders to improve and manage lead scoring and nurturing mechanisms.

Handling a budget of over €30k/month for B2C lead generation and course sales using performance marketing and ads on platforms like Linkedin, Meta, Google & X (formally known as Twitter).

- Overseeing and timely audits for Meta and Google ads for course correction.- Developing strategies for secondary channels like X and Bing.- Creating educational lead magnet funnel for performance marketing

Managing a team of 3 executives to deliver leads from various industries with a total budget of over 1.2 crores per month.Brands that I worked for: - The Executive Center (Commercial Real Estate) + Scaled The Campaigns for Project Launch which resulted in a 27% increase in the lead volume- Bonito Designs (Interior Design) + Improve Lead Quality by 26.15%, resulting in over 231% increase in week-over-week qualified leads for the same ad spends- Enerparc (Solar PV Solutions) + Launched first-ever campaign which resulted in the client getting 43% SQLs out of total leads generated.- Chai point (B2B Vending Machine Verticle) + Launched Intent-Driven campaigns to generate B2B Leads, which resulted in over 300 leads post-launch.Refyne (B2B Lead Generation) + Generated over 3000 leads of Decision Makers and Business Heads using Linkedin Ads and Google Ads.Apart from the above, I worked on Media Pitches to bring clients to the agency which has generated a revenue of over 10 Lacs.

Handling B2B lead generation for multi-million dollar funded startups and corporate businesses.Handled over INR 2cr monthly budget combined and managed media spends on Google, Facebook, LinkedIn, Twitter and Programmatic ads platformPrepared and presented Media plans and proposals to bring in new clients for the agency.

- Awarded as the Rising Star of the marketing team.- Worked with 7 clients to run ads on various platforms including Facebook, Google, LinkedIn and Quora.- Managed more than ₹2 lac/month budget for clients and generated more than 800 leads combined.- Leveraged Marketing Funnels to generate leads using a well-designed lead magnet and then retargeting for upsells.- Helped a client to generate ₹5 lac revenue with an ad spend of 6k only at ₹34 CPL using Facebook Ads.- Used Facebook ads to get the first 80 paying customers for startups by generating more than 120 leads for a paid consultation.- Created Offers and wrote copy for a landing page to increase the conversion rate by 3%.

- Create Content for Social Media for all SaaS products in the company.- Led a team of 6 and generated 100+ high-quality blogs in 4 months.- Designed paid ad campaigns to get relevant traffic and tracked data for re-marketing.- Implemented an E-mail marketing sequence using Kirim.email to nurture Leads.- Improved on-page SEO of websites hosted on WordPress.- Developed and created Knowledgebase for SaaS products to improve customer experience and retention.

My duties varied from content development to Social Media marketing. It was an overall digital marketing experience which covered Search engine optimization for a B2C product. I had to research a given topic then find relevant keywords and do competitor analysis make the best content possible

This internship gave me an opportunity to implement all the fundamentals related to digital marketing.From website development to running ads on Facebook and Google and even email marketing.I was fortunate to get a hands on experience with practical implementation.Also, I was selected as a top 7% performing candidate and was awarded for the same.