Rajvi Merchant Email and Phone Number
I have over 17 years of experience as a PR & communications strategist for brands and state governments. I bring operational & strategic excellence to communication design & deployment across traditional and digital mediums. From spearheading high-profile projects to navigating complex stakeholder landscapes, I thrive in dynamic environments where collaboration and creativity are paramount. Co-founded War Room Strategies, a specialist communication consultancy focused exclusively on government & political communications. I have been in charge of bringing in business, hiring talent, assembling remote teams, and delivering high-impact business & marketing solutions for political parties with an impressive turnaround time. My proficiency in crisis communication and change management ensures the protection of organizational reputation and the preservation of trust.
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Communications SpecialistInit Design StudioAhmedabad, Gj, In -
FounderMighty Acorns Apr 2022 - PresentMighty Acorns is an EduInnovation, a Life-Skills Programme. Wecreate innovative modules and products to help navigatethrough one’s self-growth journey using various communicationtools.Mighty Acorns is curated to empower its users with the rightskills and mindset to keep them ahead of the curve.
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Founding PartnerWarroom Strategies Aug 2015 - PresentAhmedabad Area, IndiaPlayed a pivotal role in building the company from inceptionCovered diverse responsibilities from HR policies to operational setup across multiple statesSuccessfully established operations in Madhya Pradesh, Chhattisgarh, Orissa, and Karnataka for election campaignsLed teams in creating unique IP events for state governments including Friends of MP, Narmada Seva Yatra, Raipur Sahitya MahotsavActively engaged with stakeholders and vendors, crafting SOPs and agreements for… Show more Played a pivotal role in building the company from inceptionCovered diverse responsibilities from HR policies to operational setup across multiple statesSuccessfully established operations in Madhya Pradesh, Chhattisgarh, Orissa, and Karnataka for election campaignsLed teams in creating unique IP events for state governments including Friends of MP, Narmada Seva Yatra, Raipur Sahitya MahotsavActively engaged with stakeholders and vendors, crafting SOPs and agreements for seamless operationsKey point of contact for client relationships, ensuring adherence to timelines and delivery of KPIsProficient in interpreting and crafting tailored proposals from RFP documents, positioning the team for success in competitive environments Show less
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OwnerPharmahub Mar 2015 - PresentAhmedabadAt Pharmahub, we offer third party manufacturing of drugs. Currently we are associated with manufacturers of Generic Medicines, Clav Products, Beta Lactum, Ointments, Sprays, Syrups etc.
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Senior Account ManagerAdfactors Pr Jul 2014 - May 2015Mumbai Area, IndiaPlayed a key role in establishing the Services to Government Business Unit within the agency.Led teams in planning and executing various Investment Promotion Summits, including Vibrant Gujarat, Global Investors Summit - Madhya Pradesh, Happening Haryana & Global Investment Summit - Tamil Nadu.Engaged with various stakeholders to execute 360-degree campaigns.Identified unique media opportunities to promote the summits.Worked closely with all departments and teams to ensure the… Show more Played a key role in establishing the Services to Government Business Unit within the agency.Led teams in planning and executing various Investment Promotion Summits, including Vibrant Gujarat, Global Investors Summit - Madhya Pradesh, Happening Haryana & Global Investment Summit - Tamil Nadu.Engaged with various stakeholders to execute 360-degree campaigns.Identified unique media opportunities to promote the summits.Worked closely with all departments and teams to ensure the timely delivery of all client KPIs.Managed Tender-based projects, demonstrating a comprehensive grasp of the intricacies inherent in Request for Proposals (RFPs), navigating their complexities with adeptness and precision. Show less -
ConsultantApco Worldwide Apr 2012 - Apr 2014Pivoted from Entertainment PR to Government Communications.Joined APCO as a consultant for Vibrant Gujarat.Served as the Agency Point of Contact in Ahmedabad, liaising with INDEXT-B, Gandhinagar.Communicated with the department and assisted teams in executing creative and communication mandates for the summit.Handled Media Relations for National and International PR activations.Explored unique media opportunities with national news channels.Developed content for Press… Show more Pivoted from Entertainment PR to Government Communications.Joined APCO as a consultant for Vibrant Gujarat.Served as the Agency Point of Contact in Ahmedabad, liaising with INDEXT-B, Gandhinagar.Communicated with the department and assisted teams in executing creative and communication mandates for the summit.Handled Media Relations for National and International PR activations.Explored unique media opportunities with national news channels.Developed content for Press releases, social media, and other collaterals.Led the team that delivered the communication and creative strategy for the Progressive Punjab summit. Show less
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PartnerVrajbhoomi Apr 2009 - Mar 2013AhmedabadWas a founding partner for the single craft fashion label. Worked on creating the structure for the brand, marketing and communications for the label.
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Communications ConsultantHutheesing Design Company Aug 2011 - Mar 2012Ahmedabad Area, IndiaWas acting as a Communications Consultant for planning and strategizing the brand launch of Umang Hutheesing’s couture rangeo Coordinated with retailers in Delhi, Bombay and Kolkata for special preview of the collectiono Created the social media interaction of the brand via its presence on Facebook & bloghttps://www.facebook.com/UmangHutheesingDesignCollectiono Coordinated and managed brand photo shoots for various International magazines (Fortune, Hello, Robb Report) and… Show more Was acting as a Communications Consultant for planning and strategizing the brand launch of Umang Hutheesing’s couture rangeo Coordinated with retailers in Delhi, Bombay and Kolkata for special preview of the collectiono Created the social media interaction of the brand via its presence on Facebook & bloghttps://www.facebook.com/UmangHutheesingDesignCollectiono Coordinated and managed brand photo shoots for various International magazines (Fortune, Hello, Robb Report) and internal use (Websites/Blogs/Social Media)o Planned and hosted events at the Hutheesing Heritage Haveli for International and National Guestso Created communication collaterals Show less
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Assistant Manager Pr And Corp CommBig Cinemas Jul 2009 - Jul 2011MumbaiManaged PR and Communications for Reliance BIG Cinemas.Collaborated closely with Marketing teams to launch various cinema screens nationwide.Oversaw media relations for the brand on a national scale.Edited the cinema magazine - The Plot.Coordinated with various production houses to promote film releases and premieres at flagship Cinemas in Mumbai.Handled social media management for the brand.Worked alongside the leadership team for Internal Communication.Managed… Show more Managed PR and Communications for Reliance BIG Cinemas.Collaborated closely with Marketing teams to launch various cinema screens nationwide.Oversaw media relations for the brand on a national scale.Edited the cinema magazine - The Plot.Coordinated with various production houses to promote film releases and premieres at flagship Cinemas in Mumbai.Handled social media management for the brand.Worked alongside the leadership team for Internal Communication.Managed Communication and PR for BIG Synergy. Show less
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Associate IiGenesis Burson Marstellar Jan 2008 - Mar 2009Mumbai Area, IndiaPart of the Entertainment SBU.Managed Sony Entertainment Television as a lead account manager.Planned and executed the launch of various fiction and non-fiction shows for the channel.Conducted Media Relations and PR Pitches for artists and shows with Entertainment Media across the country.Developed launch strategy and activations for new shows across markets.Created Content & Press Releases for show spikes and launches.Managed show launches for The History Channel… Show more Part of the Entertainment SBU.Managed Sony Entertainment Television as a lead account manager.Planned and executed the launch of various fiction and non-fiction shows for the channel.Conducted Media Relations and PR Pitches for artists and shows with Entertainment Media across the country.Developed launch strategy and activations for new shows across markets.Created Content & Press Releases for show spikes and launches.Managed show launches for The History Channel, National Geographic Channel, and Sony Pictures. Show less
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AssociateTorque Communications Ltd Jan 2007 - Dec 2007AhmedabadLearned the ropes of being a PR Professional, starting from tracking media to creating brand strategy, drafting press releases, managing media relations, and executing PR campaigns for various brands across sectors.Assisted various team leads and worked on local as well as national clients.Serviced clients including Anil Products and Pulse Hospitals.Assisted Clients such as E-Info chips, ITC-LRBD, Transitions Lenses Opticals, Marck Biosciences, Worldspace Radio, Cookieman, Dell… Show more Learned the ropes of being a PR Professional, starting from tracking media to creating brand strategy, drafting press releases, managing media relations, and executing PR campaigns for various brands across sectors.Assisted various team leads and worked on local as well as national clients.Serviced clients including Anil Products and Pulse Hospitals.Assisted Clients such as E-Info chips, ITC-LRBD, Transitions Lenses Opticals, Marck Biosciences, Worldspace Radio, Cookieman, Dell, Aamby Valley, FedEx, Shell, Lucent Technologies, Sahara Global, Yamaha, Cobra Beer, Emaar-MGF, Escorts Ltd. Show less
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Fund RaiserSpecial Olympics Jun 2006 - Dec 2006
Rajvi Merchant Education Details
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Gujarat UniversityAccounts -
2005Accounting And Statistics -
National Institute For Media Studies. 2006Communication
Frequently Asked Questions about Rajvi Merchant
What company does Rajvi Merchant work for?
Rajvi Merchant works for Init Design Studio
What is Rajvi Merchant's role at the current company?
Rajvi Merchant's current role is Communications Specialist.
What schools did Rajvi Merchant attend?
Rajvi Merchant attended Gujarat University, 2005, National Institute For Media Studies. 2006.
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