Rak Lall Email & Phone Number

London, Gb

London Area, United Kingdom

London Area, United Kingdom

Amsterdam Area

The project with SharkNinja, a leading retailer of vacuum cleaners and kitchen appliances, was to launch a B2C eCommerce platform for the UK, Canada and the United States. The platform, built on Intershop, included a bespoke instalment payment microservice and integration with PayPal Pay Credit & Pay Later payment options.This project involved:• End-to-end project implementation from discovery to solution implementation and adoption• Interfacing with senior stakeholders to run requirements gathering session• Getting customer buy-in & delivering against business strategy• Driving a structured approach to all facets of business analysis from eliciting requirements and creation of product backlog to documenting the data flows and elaboration, estimation and definition of agile assets such as epics, user stories, use cases, functional specifications, process flows, test and acceptance criteria and solution design • Liaising with 3rd party vendors and payment providers to document API specifications, JSON structure and data flows• Driving implementation through all stage gates and go/no-go decision points and product roadmaps• Interacting teams using tools such as JIRA and Confluence to monitor, validate and drive delivery• Contributing to shared BA practice on standards & ways of working, project methodology and best practices, SCRUM & Kanban ceremoniesThe following milestones were delivered on this project:• Launch of eCommerce solution for SharkNinja UK/EU and NA markets• Launch of Instalment Payment Microservice for the SharkNinja UK/EU and NA markets• Integration of Payment Microservice with Stripe & Braintree for the UK/EU & NA markets• Integration with Riskified Fraud Detection service for the UK/EU & NA markets• Integration with PayPal Pay Later & PayPal Credit for the UK/EU and NA markets• Integration of 3rd party tax service Avalara for the NA market

London, England, United Kingdom

The purpose of the project commissioned by Selfridges was to revamp its eCommerce site design and user experience by making the site faster and enhancing the conversion rates with a view to increasing the number of visitors. The site re-platformed on AEM is designed to integrate with WebSphere Commerce and legacy systems.This project involved:• Gathering requirements, elaborating into epics and user stories• Detailing functional specifications, writing acceptance criteria & MVP scope• Overseeing design, build and test and securing stakeholder sign-off• Creating a product backlog, sprint planning sessions• Liaising with senior stakeholders to provide updates on progress, drive delivery and enforce ways of working using tools like JIRA and Confluence

London, England, United Kingdom

I worked with Springer Nature to create a global web and mobile eCommerce payments platform to allow customers to pay for publishing charges using various payment methods and currencies, whilst allowing for internal teams to track, monitor and report online payments. The platform was designed to integrate via API with legacy, SAP ERP systems and a payment gateway.This project involved:• Setting up and leading a six-week requirement-gathering exercise, running workshops• Defining document AS-IS and TO-BE business processes• Creating, managing and refining the product backlog, defining MVP scope and secure stakeholder sign-off• Creating the product roadmap, solution design• Writing acceptance criteria & functional specs, end-to-end customer journeys• Being the point person for dev & tech teams

London, England, United Kingdom

This is a project commissioned by the Alliance of two Global Automobile manufacturers – Nissan and Renault -- aims was to create a global mobile and web digital platform to transform and enhance the online customer experience across 6 brands and 130 countries while allowing for a unique style and local brand presence in each local market. The platform based on Adobe Experience Manager (AEM) integrates with multiple back-office systems including legacy, SAP ERP and CRM systems.This project involved:• Leading the analysis on the Japanese Nissan website, working closely with all levels of client stakeholders to plan and drive the digital transformation programme• Leading large scale workshops with domain experts and product owners to understand pain points, capture and prioritise business requirements and flesh out customer journeys• Creating user and integration stories • Writing use cases, acceptance criteria and technical requirements• Being the lead point of contact for UX/UI, development and test teams (both onsite and offshore)• Using tools like JIRA, Confluence, Visio and BPMN tools during all phases of implementation from discovery to show & tells/UATs to go-live and ongoing application support

Netherlands/Germany/China

The international optical retailer GrandVision Plc (Vision Express UK) commissioned Razorfish Ltd to complete this project to create a global eCommerce web, mobile & tablet platform to enhance customer experience and sell online and also use as a POS solution for sales made in its physical stores. Working as the Global Lead Business Analyst, the project involved:• Capturing and prioritising functional and non-functional requirements• Mapping business processes & performing gap-analysis• Establishing business case and recommending best fit solution to client’s business processes • Writing user stories, mapping end-to-end customer journeys• Documenting use cases, acceptance criteria and creating the solution design • Leading workshops to prepare, design and implement API integration with in-store ePoS, SAP ERP, CRM and external payment and logistics provider• Identifying integration & migration requirements• Documenting AS-IS and TO-BE business processes using BPMN tools and engaging in system integration testing with integration partners Following milestones delivered for this project:• Launch of SAP Hybris eCommerce solution for the China market (grandvision.cn) • Launch of SAP Hybris eCommerce solution for the German market (apollo.de) • Launch of Global Appointment Tool built on Hybris Core platform for the Chinese & German markets (apollo.de)• Completion of the eCommerce Scoping phase for Belgium & Netherland markets (pearle.nl & eye-wish.nl)• Recruitment and performance management of a team of BAs (UK and China), establishing internal development capability, KPIs and metrics to deliver eCommerce projects

London, England, United Kingdom

The project commissioned by Vodafone aims to build a global customer engagement platform for mobile, tablet and web that enabled the Telco to extract more value from customer data, improve their service offerings whilst allowing customers to engage with and control the power of their personal informationThis project involved:• Gathering requirements across business functions accross two geographies (UK and Germany)• Elaborating requirements into functional specs, use cases and data flows, mapping user journeys• Analysing large amounts of 360-degree customer data to extract customer insights, identify customer data categories and types holding maximum customer value• Using customer insights to inform business requirements, customer journeys and solution options • Performing analysis of the existing customer services and modelling their future service offerings and market propositions• Creating the Target Operating Model including guidelines and business processes highlighting transition and BAU tasks and responsibilities for Local Markets (Germany/UK)