Rak Lall Email & Phone Number

London, GB

London Area, United Kingdom

London Area, United Kingdom

Amsterdam Area

• The project with SharkNinja, a leading retailer of vacuum cleaners and kitchen appliances, was to launch a B2C eCommerce platform for the UK, Canada and the United States. The platform, built on Intershop, included a.
• End-to-end project implementation from discovery to solution implementation and adoption
• Interfacing with senior stakeholders to run requirements gathering session
• Getting customer buy-in & delivering against business strategy
• Driving a structured approach to all facets of business analysis from eliciting requirements and creation of product backlog to documenting the data flows and elaboration, estimation and definition of agile assets such.
• Liaising with 3rd party vendors and payment providers to document API specifications, JSON structure and data flows

London, England, United Kingdom

• The purpose of the project commissioned by Selfridges was to revamp its eCommerce site design and user experience by making the site faster and enhancing the conversion rates with a view to increasing the number of.
• Gathering requirements, elaborating into epics and user stories
• Detailing functional specifications, writing acceptance criteria & MVP scope
• Overseeing design, build and test and securing stakeholder sign-off
• Creating a product backlog, sprint planning sessions
• Liaising with senior stakeholders to provide updates on progress, drive delivery and enforce ways of working using tools like JIRA and Confluence

London, England, United Kingdom

• I worked with Springer Nature to create a global web and mobile eCommerce payments platform to allow customers to pay for publishing charges using various payment methods and currencies, whilst allowing for internal.
• Setting up and leading a six-week requirement-gathering exercise, running workshops
• Defining document AS-IS and TO-BE business processes
• Creating, managing and refining the product backlog, defining MVP scope and secure stakeholder sign-off
• Creating the product roadmap, solution design
• Writing acceptance criteria & functional specs, end-to-end customer journeys

London, England, United Kingdom

• This is a project commissioned by the Alliance of two Global Automobile manufacturers – Nissan and Renault -- aims was to create a global mobile and web digital platform to transform and enhance the online customer.
• Leading the analysis on the Japanese Nissan website, working closely with all levels of client stakeholders to plan and drive the digital transformation programme
• Leading large scale workshops with domain experts and product owners to understand pain points, capture and prioritise business requirements and flesh out customer journeys
• Creating user and integration stories
• Writing use cases, acceptance criteria and technical requirements
• Being the lead point of contact for UX/UI, development and test teams (both onsite and offshore)

Netherlands/Germany/China

• The international optical retailer GrandVision Plc (Vision Express UK) commissioned Razorfish Ltd to complete this project to create a global eCommerce web, mobile & tablet platform to enhance customer experience and.
• Capturing and prioritising functional and non-functional requirements
• Mapping business processes & performing gap-analysis
• Establishing business case and recommending best fit solution to client’s business processes
• Writing user stories, mapping end-to-end customer journeys
• Documenting use cases, acceptance criteria and creating the solution design

London, England, United Kingdom

• The project commissioned by Vodafone aims to build a global customer engagement platform for mobile, tablet and web that enabled the Telco to extract more value from customer data, improve their service offerings.
• Gathering requirements across business functions accross two geographies (UK and Germany)
• Elaborating requirements into functional specs, use cases and data flows, mapping user journeys
• Analysing large amounts of 360-degree customer data to extract customer insights, identify customer data categories and types holding maximum customer value
• Using customer insights to inform business requirements, customer journeys and solution options
• Performing analysis of the existing customer services and modelling their future service offerings and market propositions