Beka (Knackstedt) George Email & Phone Number

Portland, Oregon, United States

Portland, Oregon Area

My role at Smith Optics is to work cross-functionally between Marketing, Design, and Sales with strategy, budgeting, and product creation directly reporting to the Global Category Director.

Portland, Oregon Area

• My role at Brew Dr. Kombucha is to work cross functionally between marketing and sales with strategy, budgeting, and product creation directly reporting to the VP of Marketing in a multi-million dollar company.
• Retail marketing - source, create, and manage our secondary placement. o Corporate Sponsorship management- management of top VIP collaborations and Athletic sponsorships resulting in 10 million dollars of the overall.
• Field Marketing - strategy, asset placement, and asset creation
• Budget Management - Managing a $1,000,000 budget
• Sales Management - shipment forecasts, shipment budgeting, Dock Sales retail management
• Expo - responsible for 13 Corporate and Small Sales retailer expos per year

Savannah, Georgia Area

• Field Event Strategy and Goals: Kansas City, Leawood, & Savannah – top seller and mentor to sales associates

Charlottesville, Virginia Area

• My role at Kendra Scott was to create brand awareness and drive revenue through successful community partnerships while promoting the brand values.
• Retail Strategy: move to Charlottesville, VA in January 2015 to a store that had only been open for three months, without knowing anyone in the area, and grew the business by over 50%.
• Sales: grossed the highest grand opening in the Northeast Market doing over $9,000 in one day. Sales Strategy: maintaining a 47% average in store revenue and was as much as 70% of the monthly store revenue.
• Field Event Strategy and Goals: Kansas City, Leawood, & Savannah – top seller and mentor to sales associates

Kansas City, Missouri Area

Savannah, Georgia

Luxury Fashion Marketing and Management degree at SCAD. Graduated in the top 10% of the class. Thesis project available upon request.

Kansas City, Missouri Area

- handle company expenses- office management - pay check management- executive assistant to CEO - manage, run, and create corporate events - manage third party events as needed for the CEO

Lawrence, KS

- create client PR strategy - create client marketing strategy - edit and re-write client copy- write client newsletter content - take and write newsletter interviews - send out all client alumni greek newsletters back to Alma Mater Chapters- manage client capital campaigns

Luxury Fashion Marketing & Management, Master’S Of Arts, Business, Management, Marketing, And Related Support Services

Bachelor In Arts And Sciences, Political Science And Government, History

I studied intensely in the political science field.

Education record