Passionate lifelong learner who always looking for new ways to improve my craft and stay on top of the latest trends and best practices in digital marketing. With a keen eye for detail and a commitment to excellence, I take pride in delivering work of copywriting and advertisingI bring an unique perspective to every project I work on. Really enjoys crafting words for various type of content from product copywriting, content marketing, social media content to SEO article. Also really love to learn new things, sharing ideas, and hear people's too.Specialties: Creative Content, Advertising, Copywriting, Research, Photography, and Designing
Yadea
View- Website:
- yadea.com.cn
- Employees:
- 612
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Marketing Management SpecialistYadeaYogyakarta, Jogja, Id -
DirectorPt Arcadia Aswatama Karya Oct 2024 - PresentYogyakarta, IndonesiaBuilding and managing a team, leading all initiatives from campaign ideation to execution, measurement and optimization and ensuring all efforts are integrated with relevant company functions to achieve company objectives. -
Digital Marketing ManagerKamaya Lentera Amani Oct 2023 - Oct 2024Yogyakarta, IndonesiaResponsibilities- Take charge of all paid media opportunities to achieve digital marketing targets within budget across display, paid social, and other channels.- Create and stick to daily budgets and adjust established budgets to optimize performance.- Manage day-to-day SEM strategy and execution.- Analyze and assess end-to-end lead generation and conversion processes utilizing tools such as Google Analytics- Oversee a team of digital marketing- Identify and prioritize website optimization efforts, such as landing page optimizations.- Engage digital product marketing and external resources to ensure a successful SEO strategy.- Identify target markets, including geographic and demographic, and appropriate strategies.- Conduct competitive analysis and monitor industry trends, identifying relevant learnings.- Work with the Marketing teams to ensure social media meets prospective leads.- Update/maintain the Project Plan for relevant marketing initiatives and deadlines.- Respond to ad-hoc requests from the sales and marketing teams, the executive leadership team and other partners, as required.- Develop creative briefs for internal and external teams to maintain consistent, adequate digital marketing. -
Performance MarketingCv Inti Logam Persada Feb 2023 - Dec 2023Klaten, Central Java, IndonesiaResponsibilities:1. Develop and implement comprehensive digital advertising campaigns for metal casting across various platforms, including Google Ads and Meta Ads.2. Conduct market research to identify target audience segments, industry trends, and competitor analysis.3. Manage and optimize digital advertising budgets to ensure maximum return on investment (ROI).4. Implement Conversion Rate Optimization (CRO) tactics such as A/B testing, heat mapping, and user behavior analysis to identify opportunities for CRO.5. Monitor and analyze campaign performance, generating regular reports to assess key metrics and provide recommendations for improvement. -
CopywriterNata Connexindo Digital Oct 2021 - Oct 2023Tangerang, Banten, IndonesiaResponsibilities:1. Conduct in-depth research based on recent trends and think creatively to generate new ideas for ads and social networks content.2. Created all copywriting needs:- Doing research properly and accurately- Daily content on social networking, especially Instagram and Tiktok- Create video and audio scripts (Tiktok, voice over, etc)- Daily content on website (rumahbali.id, rumah-tangerang.com, etc)- Daily SEO Writing (Article/Blog)3. Developed and executed successful ad campaigns on Google Ads and Meta Ads platforms, yielding significant results and optimizing advertising effectiveness with the objective of achieving a minimum 10% increase in brand awareness or lead production4. Develop ideas, prototypes, and create advertisements on social media platforms based on the brief5. Coordinated cross-functional teams, including Marketing, Design, and Project Leaders, to align on business objectives and requirements6. Analyze and evaluate the performance and efficiency of digital campaigns -
Logistics Planner InternCentral Bank Of Indonesia Oct 2019 - Nov 2019Jakarta, IndonesiaResponsibilities:1. Studying all about the organizational structure and main tasks of the Logistics and Facilities Management Department (Departemen Perencanaan Logistik dan Fasilitas) at Bank Indonesia.2. Studying the provisions of Bank Indonesia logistics management, among others, the method of procurement, the authority to decide, compiling the TOR for the procurement of goods and/or services.3. Administering the Logistics Planning Division archives, which includes checking documents up to inputting archival file data into the BI-Record Management System (RMS) application system.4. Review/checklist of User Requirement files for procurement of goods and/or services from work units in DPLF, compile Terms of Reference complete with Cost Estimates and Bill of Quantity and Quality Assurance.5. Participate in meetings that discuss the realization of the unit price contract, furniture, discussion of receptionist procurement User Requirement and compile a template for the procurement of goods and/or services Term of Reference for work units in DPLF.6. Participate in preparing the discussion for the 2020 Bank Indonesia-DPLF Annual Budget Plan with Commission IX of the DPR-RI7. Learn to write and present reports and data using Microsoft Apps. -
Digital Marketing InternTelkomsel Oct 2018 - Jan 2019Yogyakarta Area, Yogyakarta, IndonesiaResponsibilities:1. Conduct market research to identify trends, customer preferences, and competitor activities to support marketing strategy development.2. Create engaging and compelling content for social media platforms, websites, blogs, and email newsletters3. Assist in the management of social media accounts by scheduling posts, engaging with followers, and monitoring trends and conversations.4. Assist in other marketing activities as required, including event coordination, market research, and data analysis.5. Make financial reports based on the results of sales that have been made in one full month.
Frequently Asked Questions about Raka Artha
What company does Raka Artha work for?
Raka Artha works for Yadea
What is Raka Artha's role at the current company?
Raka Artha's current role is Marketing Management Specialist.
Who are Raka Artha's colleagues?
Raka Artha's colleagues are Peter Lee, Kali Wong, 袁月喜, Bernie Xiong, Alex Zhao, 黄梓健, 蔡耀东.
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