Rakeeb Shaikh Email & Phone Number

Dubai, United Arab Emirates

• Manage the Abu Dhabi Ports Group digital strategy, planning, execution, and servicing and over 30 subsidiaries within the group.• Build plans, choose advertising platforms basis brief and devise plans to deliver on the client’s business goals• Write ad copies, perform keyword research and create weekly reports• Setup campaigns as per approved plans on platforms like Google Ads, Facebook Business Manager, LinkedIn ads, Snapchat ads, DV360 and Twitter ads• Daily interaction with the client team to guarantee timely delivery of review presentations, media plans, and campaign performance reports• Monitor daily DV360, Google AdWords, Facebook, and other self-serve dashboards to ensure campaign setups and deliveries are on track basis approved digital media plans• Oversee & train Intern(s) to develop core platform skills• Responsible for all financial paperwork involved to ascertain payments are received and made on time for agency profitability

Dubai, United Arab Emirates

• Digital strategy, planning, execution, and servicing of the agencies• E-commerce clients like Fresh Express, Tavola, The Healthy Home, etc.• Responsible for all campaign setups, optimization, and budget management• Write ad copies, perform keyword research and create weekly reports• Key POC for the Healthy Home client which was nominated for the Best Localized Search Award in MENA - 2021• Responsible for presentation of monthly digital media plans, reviews, and implementation ideas to clients• Regularly check campaign performance & take required optimization steps for Google AdWords, Facebook, and other self-serve platforms

Mumbai, Maharashtra, India

• Clients managed – HDFC Life, Singapore Airlines, Cetaphil, Spykar Jeans with a combined $3Mn approx. quarterly media spends• Implementation, Maintenance, Optimization & Reporting of assigned projects across Google AdWords, Facebook, Twitter & LinkedIn advertising• Work directly with Media Director in creating & presenting digital media plans and managed day-to-day operations with a team of 2 media executives who reported to me• Assist Finance team with ad spend reporting and analysis• Management of all placements with media vendors for assigned projects; including negotiation, initial orders, and invoice reconciliation

Mumbai Area, India

• Clients managed – Papa John’s Pizza, Enchanted Valley Carnival, Samajwadi Party, Mad Over Donuts, HyperCity, CordLife, etc.• Implementation, Maintenance, Optimization & Reporting of assigned projects across Google AdWords, Facebook, Twitter & LinkedIn advertising• Preparing business pitches for new media clients & media campaign plans for existing/potential clients• Oversee & train Junior Media Executive(s) to develop core digital media planning and execution competencies• Write ad copies, manage bids, monitor daily spends/campaign deliveries, and create weekly and monthly campaign reports

Mumbai, Maharashtra, India

• Managing the PPC accounts of US-based clients• Responsible for keyword research and bid/budget management across SEM platforms like Google, Bing, and Yahoo• Generate weekly & monthly campaign performance reports

Bachelor Of Commerce - Bcom

High School, Business/Commerce, General