Rakendu Bhattacharjee Email & Phone Number

Bengaluru, Karnataka, India

Global Product Manager for TVS Motor Company's Customer facing application-'TVS Connect'Penetrating new markets and increasing digital presence across the globe• Developed product vision and product strategy.• Created personas, Developed and managed product roadmap • Gamified engagements• Social media marketing for higher customer acquisition • Aligned multiple stakeholders with conflicting priorities to deliver value for customers• GTM strategy development and deployment• Technical debt reduction• A|B testing• Building commerce capabilities in app• Improved UI/UX through research, application of design principles• Interface with multiple business leaders on a diverse range of requirements. Prioritized features to deliver maximum value for app users.• Established app performance measurement capabilities to drive growth in app usage.• Customer Acquisition and customer retention by conducting Design of Experiments across the funnel.• Established a robust app support framework. Optimized app performance to improve app rating significantly.• Conducted product marketing campaigns on social media.• Developed GTM startegy for key features.• Gamified engagements and Growth hacking.• Building commerce and revenues generation capabilities.

• Product Owner for Revenue Management System (RMS). 1st comprehensive application in the industry for SMEs to track and maximize revenue and productivity through digital operations management.• Deployed a ML algorithm to increase customer acquisition and customer retention.• Deployed a framework of digital solutions to optimize retail network addition• 80% of outlets improved above targeted profitability threshold from 23% in FY 20-21 Exit.• Built a team to drive revenue & customer retention though user research & data analysis.

• Developed and deployed Long Range Planning for After sales function• Implemented key and first in the 2 Wheeler industry strategic initiatives like RSA , Pick & Drop, AMC, Express service etc based on market research • Establish market research frameworks; manage & drive Marketing research & analysis team.• Create SOP manuals, ready reckoners, infographics & visual tools including videos to create or improve awareness for doers as well as customers.• Identification, design & implementation of Service Solutions across India.• Conduct skill gap analysis. Develop curriculum based on skill gap areas & conduct training.• Engage with different operational teams and stakeholders to highlight gap areas, showcase ideas & potential solutions based on research & analysis.

Pune, Maharashtra, India

• Manage service operations at 40+ outlets in key geographies of Pune & South Maharashtra.• Implement & ensure adherence of company’s service standards & policies at dealerships• Improve customer satisfaction & customer traffic at dealerships• Improve the capability level of dealer’s service team and give on the job training in skill gap areas• Provide Product feedback to HO to improve product quality.• Improve diagnosis capabilities at Workshops, implement product modifications

Master'S Degree, Service Management And Design, Merit

Activities and Societies: Warwick Economic Summit, Nudgeathon, Roller skating, SwimmingMSc in Service Management and Design

Bachelor Of Technology - Btech, Mechanical Engineering

Higher Secondary

Education record