• Responsible & Successfully handled turnover of over 60 million Sales, heading over 120 people,more than 35000 SKU's,with area of around 50,000 sq.ft.• Successfully achieved growth of over 120% in the 1st year through Staff motivation, better product selection & delivery process, better pricing strategies,Sales & Promotions etc.• Successfully formulated & implemented complete Business Strategy for new Stores launching, Retail Store Design & Plano gram based on VM, Free zed Annual calendar activities & action plan etc.• Opened up 10 new Stores successfully, with responsibilities from complete Store set-up, Merchandising in terms of no. of Categories, Execution of VM Plano gram, Product deliveries, Resource planning,Revenue & Capital Budgets etc.• Controlling management accounts with attention to essential criteria for net profit, including Sales, shrinkage, Cash control and Store Expenditure.• Responsible for Performance management & succession planning within Stores, supporting management & staff to help create their own successful & productive team and become effective leaders.• Reviewing and Evaluating weekly KPI achievement and producing weekly reports based on Commerciality.• Successfully developed & implemented the overall store operational processes in coordination with supply chain management.• Travelled to Hong-Kong, China, Thailand,• Malaysia to work on strategic alliance with international Vendors, negotiate with them and revise the buying & selection process.• Ensuring the implementation of Audit recommendations from Internal & External Auditors.• Successfully monitored sales staff performance evaluation and identified individual training needs.• Track & deliver sales of weekly top sellers, within each sub-brand, identify slow sellers, and take immediate actions through effective interventions.• Preparing store budgets & control.

• Opened up 15 new stores successfully, with responsibilities from complete store set-up, Merchandising in terms of no.of categories.• Dramatically reduced expenditure by cost cutting across the board.• Gained considerable portion of existing market & increased sales turnover by 17%.• Implemented changes that increased customer retention by 19%.• Experience of budgetary and merchandise management.• Consistent at meeting all set sales targets.• Brand experience, working within brand guidelines.• Producing data and reports for senior management on performance.• Helped push the business forward to achieve significant turnover and profitability in 6 stores.• Received the Best Department Manager award in 2002.

• Consistently achieved Bonuses for Store's operational profitability by careful attention to Payroll, Budgets, Gross Profitability, Inventory Controls and Merchandise Turnover.• Successfully achieved annual budgets of 12 million exceeding target growth of over 45%.• Maintained established merchandising standards, including window, sales floor and promotional displays.• Communicated clear expectations and goals to each team member.• Stocked and replenished merchandise according to the store Merchandising layouts.• Handled all customer relations issues in a gracious manner and in accordance with company policies.• Educated customers about the brand to incite excitement about the company's mission and values.• Followed merchandising guidelines to present visually appealing displays.

• Responsible for achievement of Sales targets.• Overseeing the sales & marketing of exclusive Denim products through new and existing Dealers/Distributors in Rajasthan & Delhi Region.• Managing 2 distributors, 26 dealers (MBO and Exclusive), handling 4 Company operated/owned Stores,15 Large format Stores and 40+Retailers with the coordination of 2 Area Sales Executive, 1 Sales Officer & 12 Sales Promoters.• Evaluating the customers stocks for identifying the gaps and persuading them for increasing Purchase.• Reviewing the Outstanding with the sales team for the territory for timely payments from the Customers on weekly basis.• Identifying new customers in different channels both urban & rural and maintaining cordial relationship with clients for enhancing Business Profitability.• Making forecasts for the territory,basis the brands, segments, SKU's,value with the help of dealers, & Store managers.• Designing & Developing the different schemes for dealers, Retailers to enhance the primary sales for the Region.• Preparing the annual budgets party-wise, month wise, segment wise,brand wise etc.• Full support & cooperation to the Retailers in imparting the training to the sales staff & promoters for the new product launches in the stores.• Analyzed business developments and monitored market trends.