Part of the Content team at Sony_LivResponsible for fiction content development and launch of Raisinghania v/s RaiSinghania and Adrishyam

Created a pipeline of 11 shows 4/6 shows on the schedule had a TSV greater than 15 minutesLaunched Katha which became the number 1 show on Sony LIV andthe highest rated fiction show on SET in the last 2 years.Launched the new season of Bade Acche Lagte HainGenerating business from 3 FMCG clients by pitching and executing inshow integration ideas on new fiction launches

India's Number 1 channel with a reach of 200+Mn- Responsible for content strategy collaborating with the content for originalsthat led to 2X growth in PT- Led marketing for show launches - 5 best in category launches- Achieved 3X growth in viewership during the Lockdown period by focusedmarketing of Mythological content.( Source BARC)- Successful relaunch of original shows in July with a +10% growth in channelreach and was the best relaunch in the category.( Source BARC)- Initiate simultaneous growth of Star Plus shows and characters on TV aswell as Hotstar by integrating communication and also leveraginginfluencers and the popularity of our cast

Responsible for setting up the first of its Kind Studio Structure in TV in India.Evaluation of the Studio Pipeline using the Neuroscience and Crowd Sourcing.Driving Content Strategy for Star Plus and Life OK

1. Content selection basis consumer feedback and the positioning of the same. a. Last two launches had entered the Top 10 viewed shows on Hotstar (Star India’s online Content platform) within 4 weeks of launch and helped grow the slot by 3X on TV.2. Responsible for the brand positioning of LOK which has led to differentiated content selection3. Lead for all show communication on the channel – Led to 20% improvement in promo conversions.

1. Created a tool which integrates multiple data sources - TV viewership data, Meta tags, online viewership and consumer feedback it can serve as a tool for prediction of content preference used by Hotstar.2. Developed the content testing process based on System 2 that is being used to test content at Star India and which has been accurate in predicting success of shows.3. Created the segmentation of audience’s basis access to mode of entertainment which led to the launch of Life Ok which is the number 3 channel in India.4. Developed the data model for “Content Live” which is the first of its kind in the News Corp network content delivery storage and analysis tool.5. Helped create the story telling template and also part of the Mood of the Nation project that establishes the content preference of the current generation basis the Socio cultural political environment.6. Worked on creating the Distribution model to estimate potential of subscription revenue.7. Led analytical projects on consumer behaviour across Network entertainment and Sports channelsa. Led consumer work that led to the launch of Pro Kabaddi – The first sport to take on cricket in India.b. Consumer Insights lead on Satyamev Jayate instrumental in shaping the show that went to help drive shape public opinion and drive government policy on issues like Alcoholism8. CI lead for creating the Data Model for automation of all viewership based scorecards that drive business decision in the network.

Vubites is a technology driven company that aims to make TV advertising local and affordable for advertisers.We are a small start up team operating out of Mumbai.My role in Vubites is in developing the business strategy, conceptualize and develop the media engine, Work on building partnerships with broadcasters and research agencies and spearhead the sales effort.

Worked on media strategy and research for P&G and Heinz . Also responsible for key in house research projects including development of Media optimisation tools and rolling out awareness tracks