• Designed and implemented key matrix performance of newly implemented Salesforce CRM system to capture users’ satisfactory rate and other pertinent user’s feedback regarding the new Salesforce system• Proficient in salesforce standard objects (Campaign, Accounts, Contacts, Opportunity) and custom objects, page layouts, fields validations and its access to the user based on defined profile.

• Implementation and configuration of Apttus CLM and CPQ on Salesforce platform.• Performed complex documentation efforts to have a successful CRM migration such as documenting existing processes within Phoenix CRM platform and recommended process• improvements that could be done in Salesforce platform and its system capabilities• Configuration and Implementation of Quote/Proposal Templates using Apttus X-author.• Configuring Products, Price lists Bundles and Bundle Pricing, Attributes and Constraints Rules.• Involve in gathering business requirements from sales/marketing team and business analysts, performed detailed analysis of business and technical requirements, and designed the solution by customizing various standard and custom objects of Salesforce.• Interacted with client day-to-day basis, presented sprint demos by preparing slide deck, discussed/translated requirements, and lead UAT, acted as liaison between client and analysis to get requirements done as expected, delivered action items on time.• Experience in Administration, Configuration, Implementation and Support of Salesforce CRM• Experience in detailed writing of test scripts/decks in word, PowerPoint and Excel.• Experience in preparing solution design documents with required screenshots.• Integrated Pardot with Salesforce CRM to ensure seamless data synchronization and opportunity tracking, resulting in improved collaboration between sales and marketing teams.• Experience using Apex Data Loader to load data into Sales force.• Worked on standard and custom objects on the Salesforce.com (SFDC) with a deep intent to meet the requirements and enhancements to the existing system architecture.

• Worked with Business System Analyst to provided recommendation and designed the Best Solutions for implementing new business ideas.• Worked on Salesforce.com Standard Objects such as Accounts, Contacts, Opportunities, Campaigns, Cases, solutions.• Interacted with various business user groups for gathering the requirements for salesforce.com CRM implementation.• Created Page Layouts to organize fields, custom links, related lists, and other components on record pages.• Created Workflow Rules, Page Layouts, Approval Process, Tasks, Email Alerts, Field Updates and Outbound Messages to manage the Workflow Approvals.• Created Profiles, Roles based on Organization role hierarchy and implemented Record-Level and Field-Level security and configured their sharing settings.• Worked with Pervasive Data integrator for Comprehensive Data Integration.• Deployed web to case and email to case as case creation channels.• Modified the sharing model as required.• Created and maintained custom fields and modifying Picklist values and field dependencies.• Create several reports for different user profiles• Import and export data using Data Loader• Import data from excel sheets in to Leads, Accounts and Contacts using Data Loader• Use Data Loader and analysis workbench for insert, update and bulk import or export of data. Used it to read, extract and load data from comma separated values CSV) file.• Implemented Case Assignment Rules to direct the case to appropriate groups such as Stories and PCS Central Support.• Defined objects and Field Level Security for different profiles.• Wrote an Apex Trigger on Contact for cross object field update for reporting purposes.• Enhanced Apex Class and Visual Force Page to create a custom Related List, showing activities for selected contacts or clients.• Created and maintained Reports and Dashboards to provide fast access to key business metrics.

• Created various Custom Objects and Custom Fields• Worked on various salesforce.com standard objects like Accounts, Contacts, Leads, Campaigns, Opportunities, Cases, Activities, Dashboards and Reports.• Implemented security settings, object level security, field level and record level security.• Extensively used Tab permissions, Record Type and Page Layout permissions.• Created Profiles, Roles based on Organization role hierarchy and implemented Record-Level and Field-Level security and configured their sharing settings.• Customized Company Profile, Security Controls and Communication Templates of the organization as per the organization requirements.• Experience in Administration, Configuration, Implementation and Support of Salesforce CRM• Created Workflow Rules, Workflow actions and time dependent actions• Configured Validation Rules based on business requirement• Implemented pick lists, dependent pick lists, lookup and master detail relationships• Documented Salesforce fundamentals for easy understanding and navigation for business users• Performed mass data imports using Apex Data Loader and Informatica Tool• Wrote Apex Triggers to meet business requirements

• Executed SQL queries and used filters for segmentation.• Used automation studio for performing actions such as imports, extracts and SQL query activities. • Designed and configured journeys using activities within the Journey Builder and launched in the production after thorough testing.• Integrated SFDC with Exact Target App using Rest API to trigger email alerts on real time data change and products of Exact Target such as Journey Builder, Contact Builder etc.• Design and implement automated email/mobile journeys using Email Studio, Mobile Studio, Automation Studio and Journey Builder, and advise clients on how to optimize further.• Used the sandbox for testing and migrated the code to the deployment instance after testing.