Rakesh Keshavan Email & Phone Number

India

Working on client - Reddit Inc, USAI'm a performance marketing professional with a passion for driving results through data-driven strategies. My experience lies in crafting effective campaigns that leverage the unique advertising capabilities of Reddit to achieve measurable client goals.As an Account Strategist at Reddit, I work closely with clients to understand their objectives and develop targeted campaigns that resonate with Reddit's highly engaged communities. I possess a deep understanding of Reddit's advertising platform and utilize my performance marketing expertise to deliver exceptional results.- Skilled in campaign management, budget optimization, and performance analysis.- Adept at crafting compelling ad copy and creatives tailored to Reddit's audience.- Experienced in building strong client relationships and exceeding expectations.- PPC and performance marketing using analytical insights to drive better ads within Reddit platform.

Dubai, United Arab Emirates

Took up the Cohub digital marketing project in June, 2023. The goal was to setup the online presence for the company from scratch. Started out creating and executing a plan to develop the website which included UX them ideation, logo design, SEO and Google my business optimisation.Also worked on the social media channels ( Instagram, Facebook and Quora ) by executing post topic ideation and creative design.

Bengaluru, Karnataka, India

India

- Primarily manage the content marketing and SEO wing by using effective and result-oriented keyword targeting and content strategies to rank our website for converting and informational keywords along with all related queries.- Manage a team of interns and co-ordinate for the requirements got from external freelance agencies.- Implement suitable on-page SEO strategies to improve the content for web crawlers and users. Also coordinate off-page SEO activities required to improve the website ORM.- Work on all the blog requirements which include strategizing suitable blog topics that will rank as well as drive traffic to the site, plan the internal blog postings & guest posting opportunities to increase website DA and maintain the overall credibility of the blog sub-domain by implementing desirable UX and content changes.- Finding and planning content around suitable low competition - good volume keywords to rank and drive traffic to the site.- Interpret and strategize for data across Google Analytics and Search console to implement result-driven actions and grow the site.- Integrate the content strategies with social media to bring about more awareness and engage with audiences in a better way.- Work on the Google ads and plan for other paid media activities.

Bengaluru, Karnataka, India

- Work with the content team to formulate a precise structure for blogs and other article content to be posted on the website blog and SEO submissions. Decide the content topics and flow.- Analyze the content and optimize for SEO purposes with keywords, images, internal links, etc including all other on-page SEO activities.- Work on outreach marketing for link building by guest blogging and content submissions.'- Working on growth marketing and strategy to increase client base and find more avenues to grow business

Bengaluru, Karnataka, India

I am currently executing the below activities for 3 software namely Adspyder, SEO Spyder and Goscreenhsotting :- Handling the paid media ( Google Ads and Social Ads ). Analyzing the results and traffic on Google analytics to make the ads more effective in terms of targeting and goals analysis- Managing the organic aspect for the respective websites in terms of SEO using GSC and AHREFS to incorporate the right optimizations. Link building to improve the authority of the websites which includes article submissions, guest posting, blog outreach, and link submissions.- Planning and researching the ideal content marketing strategy that needs to be added for effective KW additions as well as to drive more traffic.- Partially managing the sales requirements to convert potential leads.

Bengaluru, Karnataka, India

- Keyword research done by analyzing competitor sites as well as Google keyword planner and understanding the keywords used in the customer search journey to make improvements to the title, URL and description fields on WP dashboard- Daily research to find worthy link submission sites to improve rankings and Domain authority by submitting relevant product page URL’s on directory, bookmark, article and Quora submission and social sharing sites. Also analyzed ways to receive high quality backlinks from high DA websites to increase trustworthiness- Undertook the responsibility of doing frequent website technical audits to ensure any or all errors are fixed- Monitored Google Search console to find for crawlability and indexation errors along with analyzing the progress made by the website on Google search - Monitored Google analytics data to analyze the website traffic by understanding acquisitions data, Site content data, Demographics data, Behaviour data etc- Looked after improving the social media presence by designing creatives for posts and interacting with customers

Bengaluru Area, India

Controlling the Online Ordering business for all merchant restaurants located within north Bengaluru . My primary job entails :- Growing the order volumes and revenue of my Portfolio accounts within my designated regions - Marketing and advertising the accounts under my portfolio within our platform - Connecting them to the other verticals which can help in adding to their profitability - Catering to all requirements of my portfolio with regard to Zomato online ordering

India

- Worked with National and global brands to sponsor activities relating to the Indian and Sri Lankan national cricket team - Worked with brands to pursue brand ambassadors and celebrity influencers- Worked partially with national brands to sponsor Pro Kabadi League- Partially worked on pursuing brands to sponsor the Indian premiere league