Rakesh Kumar Email & Phone Number

Delhi, India

Hyderabad, Telangana, India

• Spearheading Market Development at MYK Laticrete, leading a team of 5 Regional Managers and 65 Executives to achieve key objectives.• Managing the MYK Laticrete Rishta App, engaging over 1 million Masons & Contractors via token-based reward systems, consistently enhancing app features for better engagement and loyalty.• Developed yearly and festive incentive schemes and launched successful Contractor and Mason loyalty programs to boost market share.• Designed a framework for product token valuation, reducing outflows and enhancing profitability.• Collaborating with Product Managers for demand generation and successful product launches.• Leveraged data-driven insights from sales & token scan reports to drive retention, growth, and strategic decisions.• Established and tracked KPIs aligned with long-term goals, coordinating across marketing, sales, and finance.• Developed innovative sales and marketing strategies to drive revenue growth and expand market share.• Driving business expansion by identifying new opportunities, entering new markets, and enhancing penetration in existing ones.• Implemented standardized methodologies and best practices to optimize sales & marketing processes which includes lead generation to customer acquisition and retention, influencer & channel engagement activities, visibility in market etc.• Continuously refining metrics to evaluate the effectiveness of sales and marketing initiatives.

Delhi Ncr

• Responsible for Market Development Activities for across North Zone• Led a team of 15 Market Development Executives for continuous product demand generation from sites.• Generated Secondary Sales worth ~ 1Cr per month with required Product and Segment Mix• Implemented Token Scan Schemes for Mason & Contractor• Ensured Mason & Contractors are followed up at Product & Segment Level based on Tokens Scanning• Planned and executed Promotional Meets like Contractor Meets, In Shop Mason Meets, Counter Staff Meets, Architect Meets as per the local market demand.• Developed local vendors for Branding and BTL Activities• Worked with Management to Automate Sales & Marketing processes to improve employee productivity.

Patna, Bihar, India

• Managed a business worth ~>155.0 Cr per year.• Managed >2200 active Retailers, 24 Distributors, 8 Sales Officers & 5 Sales Supervisors• Sales value tracking of Distributors, Sales Officers & Supervisors on daily basis• Maintained Width & Depth of Distribution across region at product and category level• Tertiary sales value and volume drive through Sell Out Initiatives at Counter Levels• Ensured visibility with Branding, Demo & Merchandises properly installed and maintained

Chandigarh Area, India

. Managing >80 Dealers, 35 Facility Owners(direct purchaser),22 Direct Contractors and 19 OEMs across region• Identifying & developing new market and trade opportunities for consistent revenue generation• Driving a team of front line sales officers and monitoring their productivity as per segment goals• Dealer trend tracking & analysis, network loss tracking analysis & taking corrective action for network expansion/correction with equal focus on brands & products• Tracking and implementing various ongoing monthly & quarterly schemes for dealers/painters• Ensuring customer satisfaction by coordination with Production, Commercial and Logistics teams for time bound delivery of service• Sales forecasting with respect to market trends and Sales Planning in terms of product mix availability• Customer grievances /complaint handling to address their issues/concerns• Ensuring dealer visit per week by sales officers for greater focus on increased channel relationship• Tracking & controlling outstanding & proposing corrective action plan• Achieving EBITDA set by head office through tracking and controlling logistical/operational costAchievements :• Achieved FY 17-18 Total Target (INR 15 Crore) and Product Segment wise targets in 10 working months• Received prestigious E-SOPs for the outstanding performance in FY 16-17• Revenue turnaround: from INR 7 Crore to INR 10+ Crore sales value in FY 16-17 v/s FY of 15-16• No.1 ranked ASM in Overall Sales Growth Rate & Floor Coating segment in country• Generating >30% of Current Business Value from totally new segments/customers in FY 17-18

Rajkot Area, India

• Dealer Management & Network Expansion: Providing complete assistance to the Direct Dealers within territory to ensure secondary sales movement• Ensure Customer Satisfaction by coordination with Production, Commercial and Logistics teams for time bound delivery of materials• Identifying new markets/dealers and trade opportunities for expanding the Channel Network• Sales forecasting with respect to market trends and Sales Planning in terms of model mix availability• Customer grievances /complaint handling to address their issues/concerns• Ensure the desired number of dealer visit per week for greater focus on increased channel relationship• Dealer trend tracking & analysis, network loss tracking analysis & taking corrective action for network expansion/correction with equal focus on brands & products• Tracking & controlling AR aging & proposing corrective action plan• Weekly performance review meetings with RSM on Weekly Sales, collection, AR trend and Dealer visits

Bangalore, India

• Catch up with onsite counterparts to understand client requirements• Synthesize the (sometimes ambiguous) information from the call with onsite and help my team make sense of it• Work with the team on the right approach while thinking through possible deadlocks in advance.• Regular meetings with team members to understand theirproblems/concerns and to enthuse them in general. • Interaction with the client, presenting insights from work my team performed during the day.

New Delhi Area, India

Gurgaon, India

Primary Market ResearchOnline MarketingEvent Management

Mysuru Area, India

• Understood the end user problems, dissected it in multiple modules and provided the digital solutions• Developed Web Pages & BI Reports using Dot Net, Java, SQL, Oracle and ETL Tools• Created IT workflows and modules to provide end solutions to customers.Achievements:• Best Rating: Consolidated Relative Ranking 1 (among top 5% of total employees) for 2009–10 cycle• Received Tech Champ & Bravo Awards for outstanding dedication and commitment in a team of 127

Mba, Marketing And Operations

• 1stPrize-among 123 teams, Marketing Strategy, Wizard of Barter at IIM Ahmedabad • 1st Prize, Einblick, a Strategy Event testing.

Bachelor Of Technology (B.Tech.), Paint Technology

Activities and Societies: Cultural Society