Wonder why the Marketing function doesn't have a specialized software like SAP, Tally, WorkDay? Well that's what I am out to set right. Over a decade of experience in delivering cutting edge solutions in the Trade Marketing domain, with a mix of Software and tailored services. Now (in 2023) on the road to build an ERP for marketeers. Watch out for more action on this front. As a CEO effectively managed team of over 50 people. Oversaw leadership & company training. Developed intensive, ambitious business strategies, short-term goals, and long-term objectives. Spearheaded overhaul of underperforming departments to reduce stagnation and increase growth and productivity. Fostered change in company culture to be more open, transparent, and accountable.