Responsibilities: Solely responsible for ideating and implementing Display Marketing (GDN) on Google Adwords and Yahoo Gemini Marketplace. Monitored and optimized campaigns on Vizury, Adroll and Perfect Audience. Proposed a new channel of SMS Marketing and successfully executed the campaigns. Collaborated with Category Managers to plan the marketing strategy for achieving monthly sales targets. Worked in association with external marketing agencies and publishers to plan, execute and monitor various digital marketing campaigns. Proposed and implemented Static Remarketing campaign for the top revenue-generating categories. Initiated cross selling for multiple emerging categories via web-based pop-ups. Analysed channel performance, product sales and category performance using Google Analytics. Individual contributor from the Marketing team for Tolexo Buyer Credit initiative (Buy Now Pay Later). Designed the landing page, email campaign, SMS campaign and web-based popups for lead generation. Conceptualised and developed leaflets for Corporate Sales team in coordination with design agencies, category managers and sales team. Mentored a team of two interns and one designer for Content and Display Marketing. Handled a team of forty tele-callers for three months. Initiated sales of three new categories. Results: Drove a 150% increase MoM in web traffic via integrated Display Marketing Campaigns. Reduced the CPO by 20% and 40% for Display ads in Adwords and Yahoo respectively. Increased the CTR of Display ads by 30% and conversion rate by 20%. Achieved a CPO < INR 200 for SMS Campaigns consistently. Increased sales of new category (Abrasives) by 250% via cross-selling using web-based pop-ups. Generated 45 leads for “Buy Now Pay Later” initiative resulting in disbursement of credit worth INR 50 lakhs. Achieved sales worth INR 1 lakh in a single day through tele sales and was awarded the ‘Rockstar Performer’ for this milestone.

 Developed programs using COBOL, REXX, DB2 SQL and JCL for automating the store data upload process for a US based client in Retail sector. Involved in Requirements Analysis, Project Planning, Developing, Testing and Deployment for Mainframe development projects. Was responsible for monitoring and maintenance of 400 critical batch jobs in Mainframes for EDI (Electronic Data Interchange) Team. Was the “Defect Prevention Prime”, conducting dip-checks and process adherence audits for internal and external teams. SPOC for Process Methodology in the EDI team.Results: Automated the store data upload process, resulting in savings of 3 man days per week. Appreciated by Clients, Team Lead, and other stakeholders for contribution to analysis and resolution of Mainframe related issues for various teams.Hardware / Software Skills: Successfully completed the training for CCNA Certification and Ethical Hacking. Trained and Certified Red Hat Linux Database Administrator (SQL) and System Administrator.