Rakesh Patel

Rakesh Patel Email and Phone Number

EVP Marketplace at Experian Consumer Services @ Experian Consumer Services
costa mesa, california, united states
Rakesh Patel's Location
Costa Mesa, California, United States, United States
Rakesh Patel's Contact Details

Rakesh Patel personal email

n/a
About Rakesh Patel

Full P&L ownership and accountability of direct-to-consumer (D2C) Marketplace within within Experian Consumer Services. Extensive industry experience with over 15 years specialising in Database Marketing, Information/Data Analytics, Segmentation, Consulting and Product Strategy. Vast experience and proven pedigree in assisting and advising clients on approach and methodology to convert data into information, knowledge and actionable insight along with articulating in a non-technical manner. I have the unique and scarce skill sets of having knowledge and expertise in technical data and insights analytics with the capability to articulate data into information and knowledge for non-technically minded people and senior management. Have significant experience in the international market, working in Analytics and Marketing Services arena based in Asia Pacific (Australia and New Zealand) for 10+ years across various roles. Relocated to Orange County, California in 2014 working with Experian Credit Services and Decision Analytics with a responsibility to develop and maintain strategic partnerships in our core market areas.

Rakesh Patel's Current Company Details
Experian Consumer Services

Experian Consumer Services

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EVP Marketplace at Experian Consumer Services
costa mesa, california, united states
Employees:
922
Rakesh Patel Work Experience Details
  • Experian Consumer Services
    Evp Ecs Marketplace
    Experian Consumer Services Jul 2024 - Present
    United States
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  • Experian Consumer Services
    Svp/General Manager | Marketplace
    Experian Consumer Services Mar 2020 - Aug 2024
    Costa Mesa, California, United States
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  • Experian Consumer Services
    Vice President Strategic Partnerships & Operations | Creditmatch
    Experian Consumer Services Apr 2018 - Mar 2020
    Orange County, California Area
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  • Experian Consumer Services
    Senior Director Of Product Strategy & Decisioning | Creditmatch
    Experian Consumer Services Jun 2017 - Mar 2018
    Orange County, California Area
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  • Experian Consumer Services
    Director - Product Strategy & Decisioning | Creditmatch
    Experian Consumer Services Feb 2016 - Jun 2017
    Orange County, California Area
    This role currently leads product strategy, planning, build, and go-to-market for a new business venture crossing lending and consumer markets. My primary responsibilities in this role are: • Develop, communicate, and execute short and long-term strategy, including: o Product Strategy o Partnership/Corporate Development Strategy o Go-to-market / Marketing Strategy o Data Strategy • Drive the product vision and roadmap for our recommendation and optimization products to drive increased revenue. o Optimize the best match of offers for to consumers through our network of participants • Lead the effort to develop clear and compelling product requirements for new initiatives as well as existing product enhancements, including business justification, revenue potential, and operational impact.• Work closely with internal business leads and teams (analytics, technology, development, sales, marketing), as well as partners to execute on the product roadmap• Monitor product adoption, proactively identifying opportunities and making actionable recommendations to drive product uptake and effectiveness• Manage and communicate project schedules, goals, and dependencies, drive cross-functional initiatives, and regularly represent status to senior leadership• Recruit and grow product management team• Lead via agile product development methodology (scrum master at onset)• Conduct research study of core consumer and client needs• Collaborate with leadership team and corporate development to assess potential acquisitions / partnerships• Assess and manage multiple vendors and key partnerships• Conduct competitive analysis• Market pricing analysis and strategy• Subject Matter Expert: Develop a deep understanding of the direct to consumer and direct to business lending landscape
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  • Experian
    Director Of Strategic Partnerships
    Experian Feb 2014 - Feb 2016
    Orange County, California Area
    This role forms a function of the Consumer Information Services (CIS) business unit of Experian responsible for engaging with our clients and partners to ensure their Consumers are educated and informed about their credit based decisions and the impact that this will have on their credit profiles.Key functions of this role include, but not limited to;- Evaluate potential platform integration partners/opportunities to determine strategic fit within Experian’s business strategy across Credit Services and Decision Analytics- Drive new business opportunities through integration with key system providers in targeted verticals- Formulate plan to strategically grow key relationships and industry segments balancing risk and reward.- Identify, pursue and close strategic partner system integration opportunities as well as manage and grow/diversify existing integration partner relationships.- Lead key relationships and contract negotiations with targeted integration partners.- Establish strong internal relationships with fellow leaders in the company, including sales, product marketing and business leaders who will be crucial in identifying opportunities and target companies.- Develop strategy to expand relationships with key platform integration partners beyond defined scope and into joint product development/market expansion opportunities- Motivate and lead cross-functional teams without direct reporting relationships.- Meet plan achievement relative to joint partner goals and objectives.- Meet/exceed financial/revenue budgets associated to Strategic Partnerships
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  • Experian Asia Pacific
    Manager - Solutions Consulting
    Experian Asia Pacific Jul 2011 - Feb 2014
    St Kilda Rd, Melbourne
    This role manages the pre and post sales support process assisting new and existing business development for the business. Current objectives of the Solutions Consulting team goal is to provide:- Effective and efficient technical support for all sales opportunities - Technical and application support for licensed clientsKey Functions;- Allocation of Solutions Consultants to Top 20 Licensed Clients; designing contact and retention strategies- Prioritisation and management of retention and acquisition activity- Develop bespoke customer solutions tailored for basic and complex client requirements using a variety of in house proprietary segmentation and software, and industry standard data analytics and programming tools- Lead, coach and develop direct reports to meet and exceed individual and department objectives- Participate in marketing, sales and consulting activities for PMM- Contribute where required to business planning and strategy development both internally and with external clients- Report on forecasts and client activity, including renewals for PMM - Contribute to Pricing model development- Attend and present at industry meetings, conferences and networking opportunities to promote the company profile and offerings- Monitor industry trends and update team and business as required. Ensure that the information is utilised when developing new offerings- Work with Analytics and Product Development Managers to drive continual process improvement and to expand and enhance PMM delivery capability- Conduct business planning and contribute where required to strategy development- Design and enforce compliance with Pre and Post Sales procedures and oversee Knowledge Management for the team; work with National Manager and Sales Managers to ensure all parties agree and participate in a defined job support process
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  • Experian Asia Pacific
    Solutions Consultant
    Experian Asia Pacific May 2010 - Sep 2011
    Southbank Victoria
    The purpose of this role was to provide pre and post sales consulting support to the national Sales team across data, segmentation, analytics and database hosting and management.Key Functions included;- Consultation services on database marketing, customer insight, spatial analysis, segmentation, customer analytics and Territory Modelling- Development and utilisation of multi channel marketing strategies - Multi Channel application and target definition through PMM's prospect data and analytical services- Gathering of business requirement from external clients- Creation of bespoke proposals and responses to tenders - Project Management on bespoke and complex client solutions- Management of stakeholder workshops and facilitation- Bespoke solution creation using data, segmentation, customer analytics and profiling- Identification and execution of acquisition, cross sell and churn models- Propensity modelling applications and targeting strategies- Solution based consulting using Australia’s leading geo-demographic segmentation toolset (Mosaic)- User requirement gather from non technical sources- Strategic partnerships exploitation and networking
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  • Experian Asia Pacific
    Marketing Database Consultant
    Experian Asia Pacific Oct 2007 - May 2010
    Southbank Victoria
    The primary purpose of this position was to develop the Database Management client base, and to coordinate existing DBM client needs. In addition, this position should generally promote the offerings of the Data Management Team. Key Functions;- Support account managers and DBM's in servicing existing DBM accounts- Pre and Post sales support the for new business opportunities- Investigate and document client requirements, including a comprehensive scope analysis and data audit where required- Assist in the development of DBM technical specifications, including ETL routines, data structure and outputs for new DBM clients- External Consulting on database integrity, customer information management and database hosting solutions- Building and distilling the relationship between data and marketing to create a fully functional database marketing environment- Client facing business requirement gathering on database marketing solutions- Project Management on complex and customised database hosted solutions- Conversion of technical information into day to day marketing application
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  • Experian Asia Pacific
    Data Delivery Team Leader
    Experian Asia Pacific Feb 2007 - Oct 2007
    Southbank Victoria
    - Management of key staff in the Delivery team with workload allocation, time management and priority setting- Manage the development of the delivery team and to continuously improve required capabilities- Individual performance and goal setting and measurement of all delivery staff members- Fundamental communication medium between staff/clients and delivery team- Provide resolution advice on requirement breaches- Recommend and implement improvements to processes and procedures in order to maintain company standards - Delivery of client specified database services projects within agreed timeframes ensuring compliance with standard procedures and processes- Support solutions staff by assisting in the production of pre-sales work, statistics for proposals- Create and maintain documentation and process overviews on key client database management systems- Key contact person for external clients for technical and non technical matters- Manage requirements of managed databases, including suppression management and any reporting requirements- Improvement and refinement of key processes and procedures to minimise instances of re-work - Support the maintenance of proprietary tools and procedures- Recommending and implementing improvements to technical routines and processes- Ensuring compliance with all government and company Privacy and Security Policies
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  • Loyalty New Zealand
    Data Analyst Team Leader
    Loyalty New Zealand 2004 - 2006
    Queens Wharf Wellington
    The primary purpose of this position was to manage and drive a team of data analysts that performed technical data extraction and reporting for all Fly Buys participant base.Functions of the role;- Overseeing the day to day activities and work flows of the Analyst team- Workload prioritization for the analysts based on requests from other business units- Mentoring and development of the Analyst team- Providing an enhanced and efficient data analysis process- Overall data management and key information provider of the Fly Buys Point Summary- Develop Process documentation for the key areas in the production of the Fly Buys Point Summary - Documentation of key processes within the Analytics team- Creation of a centralised library of SQL code and supporting documentation- Develop and implement improvements to the communication between the analyst team and the marketing team to contribute to improvements to external customer service- Manage the quality assurance of the analysts work and provide constructive feedback to the appropriate business unit- Provide feedback to analysts on the quality of their work from the marketing team- Provide data and educate key staff across the business by interpreting the data and providing key insights and knowledge
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  • New Zealand Post
    Data Analyst
    New Zealand Post Nov 2002 - Apr 2003
    Wellington
    This role was based in the Letters and Marketing department of NZ Post.Key Functions;- Acquiring User Requirements that resulted in the development and maintenance of a database - Marketing Campaign list generation. - User Acceptance Testing of a centralised Oracle Enterprise Data Warehouse- Complex SQL script generated in Oracle SQL - Writing, modifying and create automated reports based on customer requirements using Crystal Enterprise and Crystal Reports. - Management and Maintenance of the centralised customer Data Mart including suppression management- SQL scripts using SQL Plus 8 and Toad, for customer transactional extractions, and product information.- Cube Analysis using Oracle Developer and Business Objects. - Special Project: Product Development and Management. The project enabled competitive analysis of the current market, conceptual design of a new product, interaction with external agencies and the final aspect of management of the product. - Interaction with various businesses units within and external to New Zealand Post.- Business Process mapping and documentation about the core processes and implementation policies
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Rakesh Patel Skills

Analytics Database Marketing Crm Segmentation Customer Insight Data Analysis Marketing Strategy Customer Acquisition Direct Marketing Management Account Management Business Development Customer Retention Solution Selling Team Leadership Database Admin Business Process Loyalty Program Development Client Engagement Business Requirements E Commerce Loyalty Programs Customer Relationship Management Solutions Development Customer Engagement Database Management People Management Consumer Insights

Rakesh Patel Education Details

Frequently Asked Questions about Rakesh Patel

What company does Rakesh Patel work for?

Rakesh Patel works for Experian Consumer Services

What is Rakesh Patel's role at the current company?

Rakesh Patel's current role is EVP Marketplace at Experian Consumer Services.

What is Rakesh Patel's email address?

Rakesh Patel's email address is ra****@****.com.au

What is Rakesh Patel's direct phone number?

Rakesh Patel's direct phone number is +353184*****

What schools did Rakesh Patel attend?

Rakesh Patel attended Victoria University Of Wellington, Newlands College.

What skills is Rakesh Patel known for?

Rakesh Patel has skills like Analytics, Database Marketing, Crm, Segmentation, Customer Insight, Data Analysis, Marketing Strategy, Customer Acquisition, Direct Marketing, Management, Account Management, Business Development.

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