- Led design for Trica, a private market investment platform for startups, streamlining capital and portfolio management for VCs, family offices, and angel investors.- Collaborated with stakeholders, product managers, and developers to define product requirements and features.- Developed and implemented comprehensive design processes, driving design excellence and consistency.- Designed solutions for equity management, liquidity creation, and fundraising, connecting startups with global VCs and family offices.Key achievements: - Simplified complex financial processes through intuitive UI/UX design. - Enhanced user engagement and experience for investors and startups. - Improved product efficiency through effective design solutions.Skills Demonstrated:- B2B SaaS design expertise- Stakeholder management and collaboration- Design process development and implementation- UI/UX design for complex financial systems- Product requirements gathering and analysis

Woovly (Video-First Social Commerce App)-Conceptualized and designed Woovly from scratch, revolutionizing social commerce through video-first approach.-Developed scalable solutions for lifestyle & beauty product content discovery, enhancing user engagement.-Designed innovative UX to tag brands and products in content, making it shoppable.-Streamlined product and brand discovery within content.-Crafted incentive-driven user journey to encourage shopping and content creation.-Designed a video player with short-form video functionalities and tagged brands/products.Skills Demonstrated:-Product design from scratch-UX strategy and design end-to-end shopping experience-Ensured clean, easy-to-use UI throughout the app-Video-first e-commerce platform design-Incentive-driven designImpact:-Enhanced user engagement through innovative UX solutions-Increased shopping conversions through streamlined discovery-Established Woovly as a pioneering video-first social commerce platform

MyKaam (Vernacular Video Hiring Platform for Blue Collar)-Conceptualized and designed MyKaam from scratch, pioneering video-first hiring for India's blue-collar workforce.-Conducted on-road product research with target audience to ensure scalable design solutions.-Innovative UX for recording and consuming interview and job videos.-Audio, Speech, and Video features for diverse use cases.-Social Features & Engagement:-Experimented with chat, groups, quizzes, and other social features to enhance user interaction.-Designed engaging experiences for vernacular audiences.User-Centric Approach:-Conducted user research to understand needs and pain points.-Validated design decisions through user testing and feedback.Impact:-Increased job matching rate by 30% through intuitive UX.-Boosted user engagement by 25% through social features.-Improved user retention by 40% through scalable design solutions.

Tinkerform (A Design and Innovation Consultancy)-I led the design of multiple web and mobile applications across various industries.-Collaborated with clients to understand their unique visual identities and preferences.-Developed consistent visual brands across digital platforms.-Streamlined design-to-development process, ensuring seamless implementation.Key Responsibilities:-Visual theme explorations and design strategy.-Screen design and wireframing, usability testing.-Clickable prototyping and developer handoff and design implementation guidance.

Mintify (Supply Chain Financing Platform)-Collaborated with leadership to shape vision, revolutionizing inventory financing for SMEs.-Translated complex business ideas into intuitive product designs, driving supply chain efficiency.-Enhanced user engagement and conversion rates through intuitive design solutions.Key Responsibilities:-Problem identification and user research.-Ideation, wireframing, clickable prototyping, and screen design.-Developer handoff and design implementation guidance.

Worked closely with UX & Product Management teams to understand business problems and create wireframes to solve the same. Work included ideation, wireframing, screen design, clickable prototyping & dev handoff.