Rakesh Raina Email & Phone Number

Gurugram, Haryana, India

Delhi

Successfully led the T20 Dubai World Cup Ecommerce merchandise D2C Global project for ICC (International Cricket Council). Developed with Born Grp new ecommerce website for ICC. Worked with 3rd party partners for manufacturing, marketing and sales for teams competing in the T20 World cup. Successfully delivered new Website for Rajasthan Royals IPL team as the Project Head.

Mumbai

Joined Tantra Apparel to lead turnaround of the company. Worked with PINC investcorp advisory to pitch for PE funding. Reset organisation basis new strategy, rejigged sales channel set up with focus on digital marketing. Delivered key financial targets & achieved cash breakeven. Set up own D2C TANTRA website. Hired people in key positions including CFO.

Bengaluru

Build a Business turnaround plan for 2GO brand with focus on Sports Athleisure in collaboration with CEO and Finance Head. Rebuild sales organization and revitalized sales channels with differentiated product strategy. Managed a sales organization of 40+ with three sales channel leaders. Focused on building strategic relationships in ecommerce marketplace and wholesale distribution business.

Bengaluru

Led relaunch of Sportswear category with P&L responsibility. Worked with cross functional team to implement a new premium consumer focused strategy. Piloted and executed 2 consumer facing concepts "Sneaker Club” with Myntra and Kicks Lounge Sportswear stores in Retail. Successfully launched Jordan Brand in market. Mentored category team in Team Sports business.

Bengaluru

Formulated new long term strategy for Men’s Training category. Introduced concept of Training thru lens of Cricket in Retail utilizing Indian cricket team asset. Doubled Men’s training contribution in India business to 13%. Worked with cross functional team in formulating and executing marketing and sales strategy for Indian National team cricket jersey in World Cup in 2015 and 20:20 World Cup in 2016. Mentored the Distribution and Multi Brand sales team.

Mumbai

Worked with Nike leadership to build strategy for entry into E-commerce marketplace business starting with Myntra and Jabong and build team for ecommerce business. Conceptualized and piloted new retail concept "House of cricket and football" with Planet Sports. Expanded Shop in Shop concept in large format stores.

New Delhi

Led rebuild of strategic pan India mono brand partner(EMAAR Group). Increased efficiency at retail and expansion of new doors led to over 100% growth in revenues. Added new regional mono brand partners. To strengthen business in Large Format stores, pitched Shop in Shop concept and expanded reach leading to strong revenue growth.

Bangalore

Identified 5 new Mono Brand partners in South, negotiated commercials and drove retail expansion adding 14 stores. Space identification, acquisition and opening of first big box mono brand store for Nike in Indira Nagar, Bangalore.

New Delhi

Worked closely with the Merchandising team in India and HQ in USA to develop strategy for India footwear business and achieving footwear business targets. Part of Team handling changeover from Licensee to Nike owned set up. Worked closely with Head office in USA on market intelligence, managing relationships with current business partners, handling product sell in sessions and future orders.

New Delhi

Worked as Regional Manager- North( with Nike Licensee Sierra Industrial Ent ). Key responsibility of achieving business targets- expansion of mono branded stores, new multi brand partners, strengthen wholesale distribution business and setting up Factory stores. Handled the largest Pan India (Sports Station) Mono brand account based out of Delhi at corporate level.

Chandigarh & New Delhi

Start up company in footwear business, assisted in launch of "MESCOS" brand. As Zonal sales manager responsible for sales, managing 5 branch offices sales as well as warehouse team across northern India. Set up branch office in Chandigarh and distribution in North.

Indore

Launched washing machines and vaccum cleaners in MP region.

Lucknow

Marketing executive involved in launch of new audio and home products.

Sales & Marketing

Bachelor Of Science (Bsc)