Rakesh Rajak Email & Phone Number

Mumbai, Mh, In

Mumbai, Mh, In

India

• Spearheading digital campaign initiatives across various channels including app campaigns, paid search, social media, display ads, and native ads for the mStock app.• Collaborating closely with the Product & Tech team to enhance marketing integration using MarTech tools such as Firebase, GA4, Appsflyer, Clevertap, etc.• Ensuring the successful development and implementation of strategies, planning, execution, and optimization to achieve key traffic KPIs through paid… Show more • Spearheading digital campaign initiatives across various channels including app campaigns, paid search, social media, display ads, and native ads for the mStock app.• Collaborating closely with the Product & Tech team to enhance marketing integration using MarTech tools such as Firebase, GA4, Appsflyer, Clevertap, etc.• Ensuring the successful development and implementation of strategies, planning, execution, and optimization to achieve key traffic KPIs through paid channels.• Managing a marketing budget of 8-10 Cr to optimize cost per acquisition (CPA) and efficiently scale new customer acquisition while maximizing revenue generation.• Establishing partnerships with advertising agencies and vendors to augment business volumes from external sources.• Liaising with brand managers and creative designers to procure high-quality creatives tailored for performance marketing initiatives. Show less

Mumbai, Maharashtra, India

• Spearheading and Executing Effective Digital Campaigns across Multiple Channels, including App Campaigns, Shopping Ads, Paid Search & Social, Display Ads, and Affiliates, to drive client success.• Collaborating with Product and Tech teams to Enhance Customer Experience and Improve Product Features on both Mobile App and Web Platforms.• Orchestrating Winning Strategies, Planning, Execution, and Optimization to Achieve Key Traffic KPIs through a Blend of Paid and Organic Methods.

Mumbai, Maharashtra, India

• Leading and Implementing Digital Campaign Initiatives of Channels Like App Campaign, Shopping ads, Paid Search & Social, Display Ads & Affiliates for fin-tech & e-commerce Products of the company• Responsible and Working Closely with Product & Tech team to improve the Customer Experience and Product Features for Dhani on App & Web• Ensuring successful Strategy, Planning, Execution, Optimization for key traffic KPIs via Paid & Organic • Optimizing marketing budget spend of 2-10 Cr… Show more • Leading and Implementing Digital Campaign Initiatives of Channels Like App Campaign, Shopping ads, Paid Search & Social, Display Ads & Affiliates for fin-tech & e-commerce Products of the company• Responsible and Working Closely with Product & Tech team to improve the Customer Experience and Product Features for Dhani on App & Web• Ensuring successful Strategy, Planning, Execution, Optimization for key traffic KPIs via Paid & Organic • Optimizing marketing budget spend of 2-10 Cr to maximize Cost per Acquisition (CPA) and efficiently scaling new customers into the system and generating maximum revenue out of it• Form partnerships with Advertising Agencies & Vendors to increase overall volumes of business from external sources• Extensive Experience on 3rd Paty App Tracking Appsflyer to map the source attribution• Dealing with Brand managers and Creative designers to get best creatives for performance and influencers. Show less

Andheri

• Setting up & managing the PPC Campaigns for Google Search Engines, Facebook, Google analytics, Amazon Advertising, Bing, Yahoo, 4C insights, Lotame, VERIZON DSP, Appsflyer, DBM & DCM etc.• Brands Worked On:- Indiabulls, Tata Nutrikorner, L&T Realty, IDFC Bank, Abbott, Volkswagen India, Skoda India, Audi India, HSBC India, Angel Broking & ABinBev etc• I have worked with 4 companies prior to Madison India during my entire work experience, I have … Show more • Setting up & managing the PPC Campaigns for Google Search Engines, Facebook, Google analytics, Amazon Advertising, Bing, Yahoo, 4C insights, Lotame, VERIZON DSP, Appsflyer, DBM & DCM etc.• Brands Worked On:- Indiabulls, Tata Nutrikorner, L&T Realty, IDFC Bank, Abbott, Volkswagen India, Skoda India, Audi India, HSBC India, Angel Broking & ABinBev etc• I have worked with 4 companies prior to Madison India during my entire work experience, I have not only managed PPC campaigns for organizations of all sizes with budgets from the hundreds to the millions but also managed teams of PPC specialists.• I used to be involved right from the strategy to execution with ongoing testing and optimization of all the given PPC campaigns.• Optimizing the Bid Strategy- Reorganizing the campaigns and ad groups, and optimizing the bids based on product margin and ROI• Separating the branded and category-level keywords into specific ad groups- Organized all the campaigns by category and then created separate, narrower campaigns by category and brand name. For high-volume keywords, I’ve created even more specific campaigns/ad groups to have proper control• Expanding ad campaigns during peak season• Opted out of specific sites on Google content network- Identified specific sites within the network with the lowest levels of conversions and opted out of those sites to control the CPA.• Extensive experience includes categories like Automobile, Travel, Financial, Technology, Education, Real Estate, Entertainment, News etc.• Analyzing and Providing Landing Page Suggestions for better Results• Implementing Various New Strategies & Features for improving the Campaign Performance• Self-learnt Google Tag Manager, firing of tags through GTM, creating triggers and defining variables into GTM Show less

Mumbai, Maharashtra, India

Mumbai Area, India

Digital Marketing Professional with proficient PPC Management (Google, Facebook, Double Click – DBM & DCM, Marin, DS3, Bing & Yahoo), Affiliate Marketing. Client Relation, Product Management, strategy formulation and team management. I'm responsible for helping to develop innovative search strategies to meet and exceed client business objectives and leading tactical execution and optimization of search programs.I have a wide experience in digital strategy & implementation in a… Show more Digital Marketing Professional with proficient PPC Management (Google, Facebook, Double Click – DBM & DCM, Marin, DS3, Bing & Yahoo), Affiliate Marketing. Client Relation, Product Management, strategy formulation and team management. I'm responsible for helping to develop innovative search strategies to meet and exceed client business objectives and leading tactical execution and optimization of search programs.I have a wide experience in digital strategy & implementation in a variety of industry ranging from Automobile, Food and beverages, Travel, BFSI, E-commerce, Financial, Real Estate, Entertainment, News etc.,I'm also responsible for the management of day to day search operations & guide a team of 3 & help in driving strategic expertise within the team. I'm also responsible for the entire search delivery workflow/process for the department and ensures delivery team members are utilised to optimum capacity in terms of work-load management.Managing client profile like: - Volkswagen, Audi, Skoda, Volkswagen Finance, Budweiser, Corona, Hoegaarden, Stella Artois & Cipla. Daily/ Weekly/Monthly/Quarterly/Yearly Reporting. Responsible for creating Client reports and presentation for the review.Specialities: Google AdWords, Facebook ads manager, DS3, Marin Software Double Click – DCM & DBM, Yahoo Native Ads, Google Analytics, Bing Search, YouTube Video Ads. Show less

Mumbai Area, India

Digital Marketing Professional with proficient PPC Management (Google, Double Click – DBM & DCM, Bing & Yahoo), Affiliate Marketing. Client Relation, Product Management, strategy formulation and team management. I'm responsible for helping to develop innovative search strategies to meet and exceed client business objectives and leading tactical execution and optimization of search programs.I have a wide experience in digital strategy & implementation in a variety of industry… Show more Digital Marketing Professional with proficient PPC Management (Google, Double Click – DBM & DCM, Bing & Yahoo), Affiliate Marketing. Client Relation, Product Management, strategy formulation and team management. I'm responsible for helping to develop innovative search strategies to meet and exceed client business objectives and leading tactical execution and optimization of search programs.I have a wide experience in digital strategy & implementation in a variety of industry ranging from Travel, BFSI, E-commerce, Financial, Real Estate, Entertainment, News etc.,I'm also responsible for the management of day to day search operations & guide a team of 3 & help to driving strategic expertise within the team. I'm also responsible for the entire search delivery workflow/process for the department and ensures delivery team members are utilised to optimum capacity in terms of work-load management.Managing client profile like - HDFC Life, Club Mahindra, Mahindra Lifespaces - Real Estate, Lodha –Real Estate, Avanse – Education Loan, DSPBlackRock – Mutual Fund, India Circus and Libero, Daily/ Weekly/Monthly/Quarterly/Yearly Reporting. Responsible for creating Client reports and presentation for the review.Specialities: Google AdWords, Double Click – DCM & DBM, Yahoo Native Ads, Google Analytics, Bing Search, YouTube Video Ads. Show less

Mumbai

Detailed Activities:- Setting up & Managing the PPC Campaigns for Google Search Engines.- Leading to Desired & Profitable Results/Goals.- Focussing on increasing traffic leading to Brand Awareness.- Fruitful Keyword Research.- Preparing, Testing and Optimizing Adcopies (Text, Banners, Display, etc) to Increase ROI.- Working on and Improving Quality Score & CTR.- Analyzing and Providing Landing Page Suggestions for better Results.- Implementing Various New… Show more Detailed Activities:- Setting up & Managing the PPC Campaigns for Google Search Engines.- Leading to Desired & Profitable Results/Goals.- Focussing on increasing traffic leading to Brand Awareness.- Fruitful Keyword Research.- Preparing, Testing and Optimizing Adcopies (Text, Banners, Display, etc) to Increase ROI.- Working on and Improving Quality Score & CTR.- Analyzing and Providing Landing Page Suggestions for better Results.- Implementing Various New Strategies & Features for improving the Campaign Performance.- Successfully improved Campaigns via. working on various Networks, Devices, etc.- Going Through Analytics and informing Clients about various beneficial factors.- Sending Analytics Reports at regular time intervals.- Suggesting improvements after analyzing Analytics Reports.- Studying and Analyzing Competitors Behaviour at regular Time Intervals.- Maintaining a good rapport with the Clients, Prospects & Vendors.- Updating Campaign Progress through Email Communication.- Providing other Technical Support as and when required. Show less

Mumbai Area, India

MIS reporting, Mobile App testing, Ad Network etc.

Bachelor’S Degree, Information Technology, A

Fyjc, Science, B

High School, History And Geography, A