Rakesh Rajak Email & Phone Number

Mumbai, MH, IN

India

• Spearheading digital campaign initiatives across various channels including app campaigns, paid search, social media, display ads, and native ads for the mStock app.
• Collaborating closely with the Product & Tech team to enhance marketing integration using MarTech tools such as Firebase, GA4, Appsflyer, Clevertap, etc.
• Ensuring the successful development and implementation of strategies, planning, execution, and optimization to achieve key traffic KPIs through paid… Show more
• Ensuring the successful development and implementation of strategies, planning, execution, and optimization to achieve key traffic KPIs through paid channels.
• Managing a marketing budget of 8-10 Cr to optimize cost per acquisition (CPA) and efficiently scale new customer acquisition while maximizing revenue generation.
• Establishing partnerships with advertising agencies and vendors to augment business volumes from external sources.

Mumbai, Maharashtra, India

• Spearheading and Executing Effective Digital Campaigns across Multiple Channels, including App Campaigns, Shopping Ads, Paid Search & Social, Display Ads, and Affiliates, to drive client success.
• Collaborating with Product and Tech teams to Enhance Customer Experience and Improve Product Features on both Mobile App and Web Platforms.
• Orchestrating Winning Strategies, Planning, Execution, and Optimization to Achieve Key Traffic KPIs through a Blend of Paid and Organic Methods.

Mumbai, Maharashtra, India

• Leading and Implementing Digital Campaign Initiatives of Channels Like App Campaign, Shopping ads, Paid Search & Social, Display Ads & Affiliates for fin-tech & e-commerce Products of the company
• Responsible and Working Closely with Product & Tech team to improve the Customer Experience and Product Features for Dhani on App & Web
• Ensuring successful Strategy, Planning, Execution, Optimization for key traffic KPIs via Paid & Organic
• Optimizing marketing budget spend of 2-10 Cr… Show more
• Optimizing marketing budget spend of 2-10 Cr to maximize Cost per Acquisition (CPA) and efficiently scaling new customers into the system and generating maximum revenue out of it
• Form partnerships with Advertising Agencies & Vendors to increase overall volumes of business from external sources

Andheri

• Setting up & managing the PPC Campaigns for Google Search Engines, Facebook, Google analytics, Amazon Advertising, Bing, Yahoo, 4C insights, Lotame, VERIZON DSP, Appsflyer, DBM & DCM etc.
• Brands Worked On:- Indiabulls, Tata Nutrikorner, L&T Realty, IDFC Bank, Abbott, Volkswagen India, Skoda India, Audi India, HSBC India, Angel Broking & ABinBev etc
• I have worked with 4 companies prior to Madison India during my entire work experience, I have … Show more
• I have worked with 4 companies prior to Madison India during my entire work experience, I have not only managed PPC campaigns for organizations of all sizes with budgets from the hundreds to the millions but also.
• I used to be involved right from the strategy to execution with ongoing testing and optimization of all the given PPC campaigns.
• Optimizing the Bid Strategy- Reorganizing the campaigns and ad groups, and optimizing the bids based on product margin and ROI

Mumbai, Maharashtra, India

Mumbai Area, India

Digital Marketing Professional with proficient PPC Management (Google, Facebook, Double Click – DBM & DCM, Marin, DS3, Bing & Yahoo), Affiliate Marketing. Client Relation, Product Management, strategy formulation and team management. I'm responsible for helping to develop innovative search strategies to meet and exceed client business objectives and.

Mumbai Area, India

Digital Marketing Professional with proficient PPC Management (Google, Double Click – DBM & DCM, Bing & Yahoo), Affiliate Marketing. Client Relation, Product Management, strategy formulation and team management. I'm responsible for helping to develop innovative search strategies to meet and exceed client business objectives and leading tactical execution.

Mumbai

Detailed Activities:- Setting up & Managing the PPC Campaigns for Google Search Engines.- Leading to Desired & Profitable Results/Goals.- Focussing on increasing traffic leading to Brand Awareness.- Fruitful Keyword Research.- Preparing, Testing and Optimizing Adcopies (Text, Banners, Display, etc) to Increase ROI.- Working on and Improving Quality Score &.

Mumbai Area, India

MIS reporting, Mobile App testing, Ad Network etc.

Bachelor’S Degree, Information Technology, A

Fyjc, Science, B

High School, History And Geography, A