With 13+ years of experience in the pharmaceutical industry, I am a product selection specialist at Dr. Reddy's Laboratories, where I identify profitable and innovative pharmaceutical products for India and overseas markets. I have a master's degree in pharmaceutics and a strong background in product development, market research, competitor analysis, and product roadmaps. I value collaboration, creativity, and excellence, and I strive to bring diverse perspectives and experiences to the team.In my current role, I lead the creation of product roadmaps, outlining the development strategy and timelines for successful product launches. I conduct market research and competitor analysis to identify potential opportunities and gaps in the pharmaceutical market. I collaborate with cross-functional teams to evaluate the Cost of Goods Sold (CoGS), ensuring cost-effectiveness in product development. I also perform financial evaluations, including project cost calculation, evaluation of CoGS, IRR and NPV analysis, and support for Business Case/Forecasting. I participate in pre-Apex & Apex discussions to present product proposals and ensuring successful product selection. I am proficient in IMS, a leading source of information and analytics for the pharmaceutical and healthcare industry.