Shopper Marketing & Trade / Retail - Managed Services, Payroll, Tactical KRA : Business Development, Client Servicing & Operations - Analysis, Create, Strategies & Execute - Strategy Development - Retail Execution- Sales Support - Market Analysis - Relationship Management- Budget Management - Cross Functional Collaborations Create & Implement Marketing Strategies Aligned With Overall Business GoalDevelop Promotional Plans To Increase Product Visibility & Sales In Retail EnvironmentCo-ordinate In-Store Promotional Activities & Campaigns Ensure That Promotional Materials & Products Display Are Well-Maintained & Effective Collaborate With The Sales Team To Develop Trade-Specific Initiatives Providing Sales Team With The Necessary Tools & Information To Execute Trade Marketing Strategy Analyze Market Trends, Sales Data & Consumer Insight To Identify SWOTMonitor Competitor Activities & Develop Counter-Strategy Build & Maintain Relationship With Key Retail Partners Negotiate Promotional Terms & Agreements With Retailers Managing The Trade Marketing Budget, Ensure Effective Allocation Of Resources Track & Report On The Effectiveness Of Trade Marketing ActivitiesWork Closely With Product Development, Brand Marketing & Supply Chain Teams To Ensure AlignmentFacilitate Communication Between Various Departments To Ensure Cohesive Marketing Efforts

Shopper Marketing & Trade / Retail - Managed Services, Payroll, Tactical McCain Foods, ITC Foods, Dabur, Nestle, L’Oreal, P&G, Mondelez, Kellogg’s, Godrej, Visa, Orion, Abbott, Etc.KRA : Business Development, Client Servicing & Operations - Analysis, Create, Strategies & Execute - Strategy Development - Retail Execution- Sales Support - Market Analysis - Relationship Management- Budget Management - Cross Functional Collaborations Create & Implement Marketing Strategies Aligned With Overall Business GoalDevelop Promotional Plans To Increase Product Visibility & Sales In Retail EnvironmentCo-ordinate In-Store Promotional Activities & Campaigns Ensure That Promotional Materials & Products Display Are Well-Maintained & Effective Collaborate With The Sales Team To Develop Trade-Specific Initiatives Providing Sales Team With The Necessary Tools & Information To Execute Trade Marketing Strategy Analyze Market Trends, Sales Data & Consumer Insight To Identify SWOTMonitor Competitor Activities & Develop Counter-Strategy Build & Maintain Relationship With Key Retail Partners Negotiate Promotional Terms & Agreements With Retailers Managing The Trade Marketing Budget, Ensure Effective Allocation Of Resources Track & Report On The Effectiveness Of Trade Marketing ActivitiesWork Closely With Product Development, Brand Marketing & Supply Chain Teams To Ensure AlignmentFacilitate Communication Between Various Departments To Ensure Cohesive Marketing Efforts

Trade Marketing Services - Managed Services, PayrollPepsiCo, Reckitt Benckiser, Brillion, The Man’s Co, Good Glamm Group, Mars Wriggle, Chef Boss, Etc.KRA : Client Servicing, Team Management & Operations - Analysis, Create, Strategies & Execute - Strategic Planning & Execution- Team Leadership & Management - Campaign Management - Channel Relationship Management- Market Analysis & Insight - Performance Tracking & Reporting - Budget Management - Cross Functional Collaborations- Innovation & Adaptability Towards Best Practices Develop & Implement Trade Marketing Strategies, Align With The Overall Marketing & Sales ObjectivePlan & Execute Trade Promotions, Merchandising & In Store Marketing Activities Leading & Managing Team Of Trade Marketing Professionals Providing Mentorship, Conduct Performance Reviews & Ensure Team DevelopmentBuild & Maintain Strong Relationship With Key Retail PartnersNegotiate Trade Agreement & Collaboration With Retailers To Ensure Optimal Product Placement & Promo Oversea The Planning, Execution & Evaluation Of Trade Marketing Campaigns Ensure Campaigns Are Effectively Integrated Across All Relevant Channels & Touch PointsDevelop & Manage The Trade Marketing Budget Monitor Expenditure & Optimize The Allocation Of Resources To Maximize ROIAnalyze Market Trends, Consumer Behavior & Competitor Activities Use Insights To Inform Trade Marketing Strategist & Identify Growth Opportunities Set KPIs & Track The Performance Of Trade Marketing Initiatives Prepare & Present Regular Reports To Stake Holders On The Effectiveness Of Trade Marketing EffortsWork Closely With Sales, Marketing, Supply Chain & Other Departments - Effective Execution Stay Updated On Latest Trends & Best Practices In Trade Marketing StrategiesImplement Innovative Approach To Enhance Trade Marketing Effectiveness