Rakesh Sareen Email and Phone Number

Successfully Launched Newly Acquired Brand - Badshah Masala- Led the successful launch of the newly acquired brand by Dabur India, Badshah Masala, in the North American market- Executed a comprehensive market entry strategy and brand introduction, showcasing adaptability and expertise in diversifying product portfolios.Mustard Oil Launch and Growth- Successfully launched Mustard oil in the North American and Central American (Guatemala) markets.- Grew Mustard oil into a $3 million+ brand, demonstrating exceptional market penetration and brand development skills.Dabur Real Juices Expansion- Introduced Dabur Real juices to North America and St. Maarten in the Caribbean- Achieved a $2.5 million+ brand valuation within just 3 years, highlighting strong marketing and sales capabilities.Canadian Market Entry Strategy for Dabur- Led a cross-functional team to launch Dabur products in mainstream Canadian markets.- Secured partnerships with major retailers, including Lablows, Walmart, Freshco, Sobeys, and Save-On-Foods, resulting in a significant market presence.Introducing Dabur Vatika in the Trinidad, Caribbean Market - Successfully launched the brand in Trinidad, Caribbean.- Strengthened relationships with distributors in the Trinidad market.- Achieved significant sales growth for the brand.2015 – 2018Customer Care Head (Namaste ORS – Dabur entity in Chicago)- Headed Customer Care for ORS Hair Care, a Dabur-acquired brand.- Managed domestic and international customers, fostering organic growth.- Handled customers like Walmart, Target, Walgreens, Ulta, Family Dolor, Dolor General, Dolor Tree, - Sally’s Beauty, and international customers from Caribbean, Europe, Africa, etc.- Implemented processes & SOP, improved the customer service experience, created engaged customers, and facilitated organic growth.- Collaborated with sales, marketing, and trade marketing teams on issues, reviewing orders, claims, and managing audit issues.

Handled export supply chain and Dabur foods supply chain.