• Driving real-time contextual CVM for a leading international telco clients• Engaging client to drive business using platform capabilities to unearth innovative use cases & create seamless customer journeys• Driving external as well as internal product requirements with solution & product development teams to deliver an optimal customer as well as user experience• Involved in feature developments & product enhancements to align existing platform with long-term product roadmap goals.• Driving campaign governance to ensure an optimal balance between campaign &platform performance

• Identify, introduce, develop and implement marketing strategy in alignment with the local and global plans to capitalize on business opportunities and adapt rapidly to market changes• Capability to build strategy with short-mid-long term development for programs across VIL portfolio• Lead cross-functional group in order to develop innovative platform, programs & automation of existing processes, including multiple line of business, Sales, Digital, campaign teams & technology partners• Develops an integrated technology and marketing roadmap that includes deep collaboration with the IT organization and integrated systems such as campaign management tools (SAS CI, NEON & MViva), charging & messaging gateways, subscription engine, communication channels (SMS/OBD/IVR/USSD/Web/App), integrated analytical BI tools (SQL & Oracle) and CRM systems• Define, track and improve operational metrics for effective operations. Identify and prioritize issues and enhancements which need to be taken up by other product and technical teams• Works closely with vendors and partner for project requirement analysis, effort estimation, design, development, implementation, and testing. Identify dependencies and potential risks across the project, take measures to resolve issues and mitigate risks

Lead cross-functional group in order to develop innovative platform, programs & automation of existing processes, including multiple line of business, Sales, Digital, campaign teams & technology partnersDevelops an integrated technology and marketing roadmap that includes deep collaboration with the IT organization and integrated systems such as campaign management tools (SAS CI, NEON & Pelatro - MViva), charging & messaging gateways, subscription engine, communication channels (SMS/OBD/IVR/USSD/Web/App), integrated analytical BI tools (SQL & Oracle) and CRM systems

Ensures that every idea subscribe gets his own personalized recharge offer as per his usage and pocket size. We use marketing strategy which involves dividing a broad target market into subsets of consumers, businesses, or location who have, or are perceived to have, common needs, interests, and priorities, and then designing and implementing products to target them.• Leading 14 members marketing team & responsible for segmented product portfolio of south & west regions including Rajasthan, Kerala, Karnataka, Gujarat, Tamil Nadu, Maharashtra & Mumbai circle.• Responsible for generating customer insights and identifying customer hot buttons for a given business• Develop customer insights based on the customer data, product bench-marking and market feedback.• Extensive use of SAS Enterprise Guide for customer segmentation and profiling• Development of segmentation strategy for customers across multiple Demographic & Value segments, and the applicable treatment for them• Interface with Analytics team for development & refinement of churn prediction models• Identify and facilitate training programs which improves the product knowledge, technical skills and customer engagement skills of the team members.

• Using SAS Customer Intelligence, responsible for end to end conceptualization, execution, and monitoring of new campaigns with varying intents like cross-selling, up-selling, churn prevention, and revenue enhancement.• Responsible for segmented campaigns of Assam, North East, UP west & Delhi circle.• Responsible for the launch of the campaign management process for Assam and North-East circles• Extensive use of SAS Enterprise Guide for customer segmentation and profiling• Extensive use of test marketing, along with use of ‘control’ and ‘holdout’ principles for campaign profitability measurement• Responsible for conducting regular market visits for collecting retailer/customer feedback for process improvement.• To creating micro segments & designing segment specific products, communication & run other activities; to engage & increase the usage of the subscriber.

• Responsible for Net Revenue & REC Maximization with ARPU & ARPM as guiding principles.• Revenue Enhancement: Usage Stimulation Initiatives for Voice Usage & Processing Fee protection. Formulation and implementation of all Tariff related initiatives with ARPM protection perspective.• Co-ordination with Sales Channel & Marketing Communication team to create, organize & implement promotional activities and run programs for specific customer segments to increase penetration and usage.• Formulate and analyze different voice plans, their revenue streams and ensure ARPU improvement. Develop innovative Voice & SMS based services that enhance revenue.

• Explore and develop new modes of communication and increase penetration of existing communication effectiveness.• SMS based application development in coordination with IT and network team.• Cost/benefit analysis of existing system tools and get the updates done to enhance its effectiveness.• New Product Development: Develop innovative hand holding STVs for FRC’s, Tariff Packs, VAS Combo Products with acquisition that enhance revenue and brand image.• Complete internal & external roll out of Usage enhancement, Retention Schemes and Promotions– customer & trade communication and post launch analysis• Campaign management on SAS for Voice subscribers.• Formulate and analyze different voice plans, their revenue streams and ensure ARPU improvement. Develop innovative Voice & SMS based services that enhance revenue.

• Responsible for development and penetration increase of VAS to achieve budgeted VAS Revenue & increase the revenue contribution to total revenue targets.• Prioritize key VAS initiatives, Manage Product Profitability, Advertising, Tariffing, Distribution drivers & Consumer promotions for VAS penetration• Formulate and analyze different VAS services, their revenue streams and ensure ARPU improvement & penetration. • Develop innovative Voice & SMS based services that enhance revenue and brand image.• Manage and co-ordinate with vendors, advertising, designing agencies and various groups within the company for developing communication strategies for the promotion of VAS.• Infuse localized content and services into vas portfolio. • Responsible for budget/costing about product designing, implementation for VAS services.

• Achievement of Annual overall revenue targets.• Increase ARPU/VAS Usage on SMS/Voice/RBT & managing higher penetration in comparison to other services & service providers. • Billing and collection, on time for the services offered to client.• Communication about the VAS products to client & create awareness about product at customer end, including cross functional teams in operator.• Launch of Innovative VAS Products and its implementation. Customer requirement gathering and solution integration.• New product discussion with marketing as well as technical teams, its testing and service feasibility & launch post approvals.• Resolve escalations from customer care/client on provisioning.• Working with OBD (Out Bound Dialer) team in deployment of various VAS services such as VP, IVR SMS, RBT & WAP on Linux Platform.• Preparing Productivity, Quality & Revenue reports of the products on daily basis & sharing the same with stake holders.• Innovating new strategies for existing products & developing new products as per the customer requirement for new revenue streams.• Ensure product functionality & manage product lifecycle for new/existing products.

• Develop the company VAS strategy and marketing program to implement it.• Meet Revenue targets & Targets for Consumer VAS & Enterprise VAS Contribution of VAS towards total company revenue penetration & usage of services.• Effectively use all available promotional tools to ensure the above work closely with the central team & vendors to localize products, content and promotion.• Co-ordinate with various internal departments technical VAS, Customer Service & IT/billing for a smooth & speedier deployment of services and regular operations Implement common national operations processes for speedier deployment of services.• Ensure smooth tie-up with current and new VAS partners.• Prioritize key VAS initiatives, Manage Product Profitability, Advertising, Tariffing, Distribution drivers & Consumer promotions for VAS penetration• Formulate and analyze different VAS services, their revenue streams and ensure ARPU improvement.