● Develop and execute SEO, PPC, and social media campaigns to enhance online visibility.● Create compelling content that drives business growth and showcases our cybersecurity, SOC, and Identity and Access Management (IAM) solutions.● Optimize the website for lead generation and improved user experience.● Enhance brand visibility and engage our target audience effectively.● Designed and distributed email marketing campaigns focused on managed SOC services and IAM solutions.● Collaborate with the sales team to create targeted campaigns that convert leads into customers.● Coordinate webinars and virtual events to educate and attract potential clients.● Manage online reputation and respond to cybersecurity-related inquiries and comments.● Work with cross-functional teams to ensure consistent messaging and branding across all digital channels.

● Develop and execute a comprehensive digital marketing strategy to grow the brand’s online presence.● Oversee the maintenance and updates of the website, ensuring optimal performance and user experience.● Work on writing, editing, and publishing high-quality articles and web stories that align with our brand’s voice and engage our audience.● Implement SEO best practices to improve search engine rankings and drive organic traffic. Conduct keyword research and use SEO tools to monitor performance.● Develop and execute social media strategies across various platforms (e.g., Facebook, Instagram, and LinkedIn) to promote content, engage with followers, and grow our social media presence.● Create and curate compelling images and graphics to accompany articles and social media posts, enhancing visual appeal and engagement.

● Prepare and deliver high-quality, interactive lectures on Marketing Management, Branding, and Digital Marketing, ensuring the content is current and relevant.● Assist in the development and updating of course materials, syllabi, and instructional resources to enhance the learning experience.● Foster a stimulating and supportive learning environment that encourages student participation and engagement.● Mentor and guide students in their coursework, projects, and research activities, providing constructive feedback and support.● Design and grade assignments, exams, and projects, ensuring timely and fair evaluation of student performance.● Industry Integration: Incorporate real-world examples and case studies into lectures, bridging academic concepts with practical industry applications.

● Developed and executed successful digital marketing campaigns that increased website traffic and generated leads for the company's various travel packages.● Created & managed the company's social media presence, including Facebook, Instagram, & LinkedIn, resulting in a significant increase in engagement & brand awareness.● Conducted market research and analyzed customer behavior to develop effective marketing strategies that targeted specific demographics and segments.● Collaborated with the design agency to create visually appealing marketing materials, including brochures, SM posts, & flyers, to promote the company's travel packages.● Conducted A/B testing to optimize website landing pages and improve conversion rates.● Monitored & analyzed digital marketing metrics to identify areas for improvement & adjust campaigns accordingly.● Wrote & edited blog posts, articles, & other types of content for the company's website & marketing materials.● Conducted keyword research and implemented SEO best practices to optimize website content for search engines.

● Researching and gathering information for various blog topics using Frase.io and SurferSEO tools.● Identifying the right set of keywords through Mangools and WriterZen tools. ● Writing SEO-focused blogs.● Plagiarism checks using Quetext and Copyscape. ● Worked on the App and website content for the email validation tool - TuxMailer. ● Coordinating with the design team to carry out changes

● Strategize and recommend actions on improving campaign performance for partners in different geographic locations like Trinidad & Tobago, Malaysia, Singapore, The Netherlands, U.A.E, and India.● Maintaining social media presence on all the relevant platforms such as Facebook, Linked In, Twitter, Instagram, Tumblr, YouTube & others, and optimization of each account.● Google AdWords Paid Ad Marketing - creating campaigns for all networks namely Search, Display, Video, and App, and running the same for different products.● Create and manage an online B2B plan including promotional calendar, marketing collaterals, cross-selling programs, product exclusives, data ownership & sharing● Develop newsletters and surveys for various departments using Mailchimp and Survey Monkey platforms. (Working knowledge of Mad Mimi, AWeber, and Constant Contact platforms) ● Help in managing the e-mail (internal and external) and SMS marketing strategy.● Handling video scripts, shooting videos, and taking photos of products, events, and training programs

● Writing and editing long- and short-form copy for blogs, websites, infographics, social media, press releases, presentations, training materials, and more.● Managing the flow of weekly content onto the company's official blog, and the magazine website named Distinguished. ● Produce content that is smart in its use of keywords or is focused on search engine optimization (SEO).● Maximize traffic and visibility from search engines through both paid and organic efforts for identified keywords● Working closely with functional experts and editorial team to design the digital content strategy with the objective of increasing brand reach, engagement with customers and prospects.● Communicating strategies, concepts, and creative initiatives with authority, credibility, and clarity, building consensus and agreement for creative approvals.● Use and monitor digital tools, analytics, and trends to understand the target market of Rocheston.● Maintained working knowledge of marketing and SEO strategies.

● Collaborate with department heads and teams to understand and drive the brand’s B2B and B2C agenda and frame detailed digital media plans.● Research and develop content for marketing communication, landing pages, newsletters, social media platforms, blog posts, articles, website content, webinars, infographics, and product descriptions.● Build and handle a repository of domain-specific content basis the requirements of each partner group.● Create and manage an online e-commerce plan including a promotional calendar, product exclusives, and cross-selling program.● Creating, adjusting, and managing the editorial calendar.● Plan and execute all digital marketing activities including Google ads, social media marketing in Facebook, Twitter, and LinkedIn, and email marketing.● Manage project scope, deliverables, and timelines, and assign resources.● Recommend actions on improving campaign performance.● Communicate with internal stakeholders to ensure the needs and goals of web projects are met.● Assisting the marketing team in developing content for advertising campaigns. Creating compelling headlines and body copy that will capture the attention of the target audience.● Proofreading website content for errors and inconsistencies.● Conducting keyword research and using SEO best practices to increase traffic to the company website.● Improved page content, keyword relevancy, and branding to achieve search engine optimization goals.● Work with design & testing teams to achieve attractive landing pages.● Consistently brainstorm and collaborate with the team for new ideas and strategies.● Have worked on 600+ articles and blogs for Astroved, Sify, and OneIndia – White Label partnerships.

● Prepared articles, messages, daily tips, and other content for the website.● Coordinate content creating and publishing of content for newsletters (Internal & external).● Researched content for website projects.● Prepared long and short write-ups for the home page.● Transcribed videos and worked on transcripts.● Prepared content for online courses (e-learning).

● Conducted and organized the learning process/session in the classroom.● Promote maximum student participation and assist students in analyzing and improving methods and habits of study.● Monitored students' progress constantly and adjusted the pace of work accordingly.● Ensured that all the children paid attention to the Lesson plan delivered.● Enhanced and implemented teaching methodologies such as hands-on learning activities, games, classroom discussions, and documentaries.