Rakesh R.

Rakesh R. Email and Phone Number

Adobe Campaign Solutions Architect | AEP | AJO Consultant at TCS | ex-Accenture @ Tata Consultancy Services
bombay, maharashtra, india
Rakesh R.'s Location
Delhi, India, India
About Rakesh R.

• Adobe campaign certified Marketing Management professional with total experience of 10+ Years with expertise in leading teams and positioning organizations for success. • Worked as SME on Adobe Campaign Classic, Adobe Campaign Standard, AEP(Adobe experience platform) and AJO(Journey Orchestration).• Working as Adobe Campaign Consultant for end to end Campaign Configuration/ Development and execution in Adobe India Private Limited, under Capgemini Payroll.• Worked on the client of various domains like eCommerce, airline & Pharmaceutical.• End to end campaign management, project planning with clients, requirement analysis and development, testing, execution and analysis of executed projects.• Acquiring data from various external data sources and maintaining databases in adobe campaign.• Perform data cleansing, purging, and standardization of flows based on requirements. Created pre & post data analyzed and generated useful business reports• Designed data model & schema structure as per requirement, worked on data migration & incremental data in the Adobe campaign and AEP.• Created forms and navigation hierarchies in the Adobe campaign.• Worked on IP warm up(ramp-up) activity of new domain for email campaigns• Also, I have been working with global clients to help them in on-boarding their projects and always provided the best solution for their business.• My major roles include development, Client management, Program/Project on boarding, managing end-to-end email marketing campaigns including planning, targeting, set-up, testing & execution.

Rakesh R.'s Current Company Details
Tata Consultancy Services

Tata Consultancy Services

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Adobe Campaign Solutions Architect | AEP | AJO Consultant at TCS | ex-Accenture
bombay, maharashtra, india
Website:
tcs.com
Employees:
408935
Rakesh R. Work Experience Details
  • Tata Consultancy Services
    Technical Lead
    Tata Consultancy Services Apr 2024 - Present
    New Delhi, Delhi, India
  • Accenture
    Associate Manager
    Accenture Jun 2022 - Mar 2024
    India
  • Accenture
    Application Developer Team Lead
    Accenture Apr 2020 - Jun 2022
    Bengaluru, Karnataka
    Adobe Campaign Consultant/Developer
  • Capgemini
    Consultant - Adobe Campaign
    Capgemini Dec 2018 - Apr 2020
    Noida Area, India
  • Wunderman
    Lead Analyst
    Wunderman Jul 2018 - Dec 2018
    New Delhi Area, India
  • Wunderman
    Senior Analyst
    Wunderman Sep 2016 - Jun 2018
    New Delhi Area, India
    Working as a Senior Analyst and responsible for managing projects coming from the business. Providing consistent, exceptional quality and attention to detail. Managing campaign set up, proofing, deployment, internal communications and results tracking. Continually measure, develop and optimize campaign through testing and analysis. Part of the SME team of Adobe Campaign and a Wunderman certified trainer.
  • Verticurl (A Wpp Company)
    Marketing Automation Specialist
    Verticurl (A Wpp Company) Jan 2016 - Aug 2016
    Coimbatore Area, India
    Working as a Product consultant for most prestigious organizations (Adobe), Managing projects from clients’ brief or as provided by Account manager. Providing consistent, exceptional quality and attention to detail. Managing campaign set up, proofing, deployment, internal communications and results tracking. Continually measure, develop and optimize campaign through testing and analysis.Highlights and accomplishments:• Performed maintenance and updates to existing client Web sites.• Helped end users to solve operating problems.• Contribute to customer acquisition and retention campaigns through design audits, application UI reviews, testing, and analytics.• Support business development initiatives by producing hi-fidelity wireframes illustrating proposed product integration with partners.• Participating in discussions with clients to clarify what they want. Reduced inconsistencies and usability issues.• Creating cross-browser compatible and standards-compliant CSS-based page layouts.• Designing prototypes for apps and websites. • Timely delivery without any single escalation.• Self-initiative to build applications using latest technologies (e.g. Adobe Campaign, Eloqua, Oracle Responsys tool etc.)• Created HTML email templates and newsletters for e-mail marketing campaigns.• Provide guidance to other team members on web development issues.
  • Verticurl (A Wpp Company)
    Junior Product Consultant
    Verticurl (A Wpp Company) Jun 2014 - Dec 2015
    Coimbatore Area, India
    Adobe is the global leader in digital marketing and digital media solutions. Our tools and services allow our customers to create groundbreaking digital content, deploy it across media and devices, measure and optimize it over time and achieve greater business success.Creating wireframe, UI/UX Designs, front end development (HTML, CSS, JavaScript), Designing banners, Working with the US and UK Marketing Team to plan and implement designs and digital marketing potential.

Rakesh R. Education Details

  • Sri Ramakrishna Institute Of Technology
    Sri Ramakrishna Institute Of Technology
    82.6%
  • Kendriya Vidyalaya
    Kendriya Vidyalaya
  • Kendriya Vidyalaya
    Kendriya Vidyalaya

Frequently Asked Questions about Rakesh R.

What company does Rakesh R. work for?

Rakesh R. works for Tata Consultancy Services

What is Rakesh R.'s role at the current company?

Rakesh R.'s current role is Adobe Campaign Solutions Architect | AEP | AJO Consultant at TCS | ex-Accenture.

What schools did Rakesh R. attend?

Rakesh R. attended Sri Ramakrishna Institute Of Technology, Kendriya Vidyalaya, Kendriya Vidyalaya.

Who are Rakesh R.'s colleagues?

Rakesh R.'s colleagues are Ashok Pillai, Roopa Vanidasan, Manu Gopal, Rohit Dubey, Gomathi Kalyanasundaram, Aashna Bhatt, Arie Raz.

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