Rakesh R. Email and Phone Number
• Adobe campaign certified Marketing Management professional with total experience of 10+ Years with expertise in leading teams and positioning organizations for success. • Worked as SME on Adobe Campaign Classic, Adobe Campaign Standard, AEP(Adobe experience platform) and AJO(Journey Orchestration).• Working as Adobe Campaign Consultant for end to end Campaign Configuration/ Development and execution in Adobe India Private Limited, under Capgemini Payroll.• Worked on the client of various domains like eCommerce, airline & Pharmaceutical.• End to end campaign management, project planning with clients, requirement analysis and development, testing, execution and analysis of executed projects.• Acquiring data from various external data sources and maintaining databases in adobe campaign.• Perform data cleansing, purging, and standardization of flows based on requirements. Created pre & post data analyzed and generated useful business reports• Designed data model & schema structure as per requirement, worked on data migration & incremental data in the Adobe campaign and AEP.• Created forms and navigation hierarchies in the Adobe campaign.• Worked on IP warm up(ramp-up) activity of new domain for email campaigns• Also, I have been working with global clients to help them in on-boarding their projects and always provided the best solution for their business.• My major roles include development, Client management, Program/Project on boarding, managing end-to-end email marketing campaigns including planning, targeting, set-up, testing & execution.
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Technical LeadTata Consultancy Services Apr 2024 - PresentNew Delhi, Delhi, India -
Associate ManagerAccenture Jun 2022 - Mar 2024India -
Application Developer Team LeadAccenture Apr 2020 - Jun 2022Bengaluru, KarnatakaAdobe Campaign Consultant/Developer -
Consultant - Adobe CampaignCapgemini Dec 2018 - Apr 2020Noida Area, India -
Lead AnalystWunderman Jul 2018 - Dec 2018New Delhi Area, India -
Senior AnalystWunderman Sep 2016 - Jun 2018New Delhi Area, IndiaWorking as a Senior Analyst and responsible for managing projects coming from the business. Providing consistent, exceptional quality and attention to detail. Managing campaign set up, proofing, deployment, internal communications and results tracking. Continually measure, develop and optimize campaign through testing and analysis. Part of the SME team of Adobe Campaign and a Wunderman certified trainer. -
Marketing Automation SpecialistVerticurl (A Wpp Company) Jan 2016 - Aug 2016Coimbatore Area, IndiaWorking as a Product consultant for most prestigious organizations (Adobe), Managing projects from clients’ brief or as provided by Account manager. Providing consistent, exceptional quality and attention to detail. Managing campaign set up, proofing, deployment, internal communications and results tracking. Continually measure, develop and optimize campaign through testing and analysis.Highlights and accomplishments:• Performed maintenance and updates to existing client Web sites.• Helped end users to solve operating problems.• Contribute to customer acquisition and retention campaigns through design audits, application UI reviews, testing, and analytics.• Support business development initiatives by producing hi-fidelity wireframes illustrating proposed product integration with partners.• Participating in discussions with clients to clarify what they want. Reduced inconsistencies and usability issues.• Creating cross-browser compatible and standards-compliant CSS-based page layouts.• Designing prototypes for apps and websites. • Timely delivery without any single escalation.• Self-initiative to build applications using latest technologies (e.g. Adobe Campaign, Eloqua, Oracle Responsys tool etc.)• Created HTML email templates and newsletters for e-mail marketing campaigns.• Provide guidance to other team members on web development issues. -
Junior Product ConsultantVerticurl (A Wpp Company) Jun 2014 - Dec 2015Coimbatore Area, IndiaAdobe is the global leader in digital marketing and digital media solutions. Our tools and services allow our customers to create groundbreaking digital content, deploy it across media and devices, measure and optimize it over time and achieve greater business success.Creating wireframe, UI/UX Designs, front end development (HTML, CSS, JavaScript), Designing banners, Working with the US and UK Marketing Team to plan and implement designs and digital marketing potential.
Rakesh R. Education Details
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Sri Ramakrishna Institute Of Technology82.6% -
Kendriya Vidyalaya -
Kendriya Vidyalaya
Frequently Asked Questions about Rakesh R.
What company does Rakesh R. work for?
Rakesh R. works for Tata Consultancy Services
What is Rakesh R.'s role at the current company?
Rakesh R.'s current role is Adobe Campaign Solutions Architect | AEP | AJO Consultant at TCS | ex-Accenture.
What schools did Rakesh R. attend?
Rakesh R. attended Sri Ramakrishna Institute Of Technology, Kendriya Vidyalaya, Kendriya Vidyalaya.
Who are Rakesh R.'s colleagues?
Rakesh R.'s colleagues are Ashok Pillai, Roopa Vanidasan, Manu Gopal, Rohit Dubey, Gomathi Kalyanasundaram, Aashna Bhatt, Arie Raz.
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