After a successful journey with PaintMyWalls.in It's time to get into the shoes of entrepreneurship journey once again with OneStrategy.Digital. OneStrategy has numerous brands in nascent stage and its time to make them fly. Current Brands working on Magik.Chat, MakeYourStore.Online, ViaNotify & More

Heading Team of 12 members with key responsibilities such as Demand generation campaign operations across branches - Bangalore, Mumbai, Hyderabad, Kerala. Enabling integrated global Omni-channel demand generation campaigns Through Various Sources like SEM, SEO, Facebook Ads & more.- Develop and implement an integrated communication strategy aligned with marketing seasonal initiatives.-Alliance Partnerships with Big Brands such as HyperCity (Now Big Bazar), Spar HyperMarket, Titan Eye Showrooms & More to improve the branding with Exclusive Offers & Discounts.- Developed Strong Affiliate Lead Sources from Interior Designer Companies.- Create reports and analytics on demand generation performance; including dashboards, campaign metrics, costing and attribution across marketing campaigns/channels (Short Text Promotions, email marketing, trade shows & hosted events, digital advertising, social media, website, content, landing pages, etc)- Design and drive innovative consumer experience with an effective marketing mix - Analyze customer flow to ease user journey on the website. Work closely with IT team to provide seamless experience online. - Develop effective and efficient media strategy, planning and buying working with external agencies and aligned with regional strategy. Conduct post-campaign analysis and evaluation.- Use automation techniques of zoho automation & workflows to solve business problems. - Own end-to-end lead funnel, including implementation, lead flow/distribution, lead follow up processes, documentation, adoption of best practices, training, and measurement.- Develop lead generation/campaign objectives, goals, and metrics, and define best practices, standards, and processes to drive successful customer acquisition and funnel conversionLoyalty & Membership engagement :- Create and drive highly personalized end-to-end member journeys to drive member engagement, upsell, retention plans/promotions.& more.

Part of the Core leadership team working closely with the Director and other functional heads in defining and executing the B2C business model.- Responsible for complete rebranding starting from creating new logo, website, SEM Campaigns & More to bring the fresh feel with user-centric and attractive features to grab customer attention.- Responsible for building a consumer-centric, lean, frugal and highly effective marketing function and to help build a differentiated B2B, B2C marketing roadmap on the platform through content and engagement led campaigns/programs.- Lead offline and online Marketing programs, Consumer & Competitor research, PR (Customer Testimonials) and co-marketing programs with Alliance/partner brands- Kids Kouch, Spar Hyper Market & more.- Responsible in creating Annual Marketing Strategy and execution with ROI Metrics in line with Organization goals.- Work with the Management team to define AOP, Marketing Strategy, Organization Structure and Budgets.- Support the Sales function at an overall Brand level and at State levels, own and deliver on go-to market plans. - Own and execute Promotions, manage Content strategy and annual calendar of activities.- Joint Owner of CRM and Sales strategy and execution plan. - Develop and execute on ATL & BTL marketing programs and activities based on ROI/Competition Analysis.- Conceptualize and execute on new product launches - ISHTA & Warna (Stencil & Designer Walls) as a revenue stream.- Help define the Product Roadmap from a Marketing & Sales Perspective. - Deliver on Marketing Metrics, including return on investment on campaigns and effectiveness of responses.

Responsible for: Brand Management, Integrated Marketing Campaigns, Digital Marketing, Product management, New Product Development, Demand generation, Media planning and Buying, Advertising, BTL promotions, Strategic Alliances, Mutual Relationships