• Created Branding, Communications and Media strategies for over 300 internal and external initiatives at UST Global• Authored over 500 articles for newspapers and magazines that covered a wide range of topics – from education, fashion, food, art and lifestyle• Edited and published the Kerala Management Association’s Monthly Newsletter and magazine•Copy written over 50 print ads Experience:• September, 2006 to Present – Asst. Manager, Corporate Communications, UST Global• June 2006 to August 2006 – Copy writer, Mediamate Advertising Agency• December, 2004 to May 2006 – Content Editor, Kerala Management Association• January 2004 to October 2006 – Freelance Journalist for The Hindu, The Times of India and Marie ClaireExperience at UST Global1.Facilitate Global Employee Communications2. Facilitate consistent Global branding across enterprise locations3. Support Leadership team in executing communication initiatives4. Manage communications process and tool5. Facilitate Employee Engagement •Newsletter- For four years, overseeing and executing the publication of a daily e-newsletter that reaches a global audience across company centers across four continents.- The newsletter is the flagship communication medium of the company and acts as a tool for communication, innovation and employee engagement- Activities performed in the daily publication of the Newsletter: News gathering, news editing, news compilation and publication•Visual Media- Content for in house videos, presentations, collaterals •Social Media-Pioneered Social media in the organization- Documented Social Media plan and policy - Multiple Facebook pages, LinkedIN, Twitter, •Others•In colloboration with the Sales and Marketing team, successffully accomplished rebranding of the company•Content delivery for magazines, corporate website, intranet, forum•External communcations includes content delivery for ads and print media

for The Hindu, The Times of India and