Rakhshanda Shahab

Rakhshanda Shahab Email and Phone Number

Head of Digital Marketing and Chief Operating Officer @ Sociofy
Karachi, PK
Rakhshanda Shahab's Location
Karāchi, Sindh, Pakistan, Pakistan
About Rakhshanda Shahab

Experienced digital lead with extensive Shopify Web Development experience and a demonstrated history of working in the consumer and service industries. Skilled in Product Launch, Corporate Event Management, Negotiation, Sales, Management, Corporate Communications, Creative Team Leadership, Public & Media Relations, and Digital Marketing in e-commerce and Software as a Service (SaaS). Strong business development professional who graduated from Karachi University.

Rakhshanda Shahab's Current Company Details
Sociofy

Sociofy

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Head of Digital Marketing and Chief Operating Officer
Karachi, PK
Website:
mysociofy.com
Employees:
18
Rakhshanda Shahab Work Experience Details
  • Sociofy
    Head Of Digital Marketing And Chief Operating Officer
    Sociofy
    Karachi, Pk
  • Cosmo Group Pakistan
    Digital & E-Commerce Specialist
    Cosmo Group Pakistan Jun 2018 - Present
    Karāchi, Sindh, Pakistan
    Passionate about leveraging technology and innovation to drive business growth, I'm a seasoned digital and e-commerce professional with a proven track record in delivering results. Over the last decade, I have honed my expertise in the fast-paced world of online business, contributing to the success of various organizations.Professional JourneyMy journey in the digital and e-commerce landscape has been nothing short of exhilarating. I've had the privilege of working with industry leaders, start-ups, and everything in between. Through these experiences, I've gained a deep understanding of the unique challenges and opportunities that this dynamic sector offers.Key Competencies1. E-Commerce Strategy: Crafting and executing e-commerce strategies tailored to individual business goals, optimizing sales funnels, and enhancing customer experiences.2. Digital Marketing: Expertise in digital marketing channels, including SEO, SEM, email marketing, and social media, to drive brand visibility and customer acquisition.3. Analytics & Data Insights: Harnessing the power of data analytics to make informed decisions, enhance user experiences, and boost ROI.4. Team Leadership: Building and leading cross-functional teams to execute projects efficiently and exceed performance targets.5. Technology Integration: Implementing cutting-edge e-commerce platforms, CMS systems, and marketing automation tools to streamline operations and maximize efficiency.6. Customer-Centric Approach: Prioritizing customer satisfaction by optimizing user journeys, conducting A/B testing, and collecting user feedback.Why Connect With Me?If you're seeking a passionate, results-oriented digital and e-commerce specialist to help drive your organization's online success, let's connect. Whether it's strategizing for growth, overcoming challenges, or exploring opportunities, I'm here to collaborate and make things happen.
  • My Vanitee Case
    Manager E-Commerce
    My Vanitee Case Jun 2018 - Present
    Karachi
    • Operating e-business including daily sales and monthly KPI reporting (AOV, CR, Traffic, PPC ROI, etc).• Overall Sales and E-commerce Department Extension.• Web development from Scratch and Technical Integration.• Organic Marketing channel enrichment through Email marketing, SMS, Chabot, and WhatsApp.• SEO Strategy and management for improvement of industry-specific keyword rankings.• Consumer insights analysis, Campaign /Promotion analysis.• Discounts based sales generation through codes and coupons.• Traffic and Sales optimization through AdWords and GDN campaigns.• Facebook campaigns and ad optimization.• Responsible for the product range processes.• Warehouse control by keeping inventory intact and dispatching SOPs.• Database management and budgeting forecasts for upcoming months regarding the achievement of overall targets.• Secure quality and constant improvement of Customer Service, FAQ's and online content.• Analyse the financial and operational results.• Driving force behind the business plan process, budgeting and forecasting, P&L.• Work to improve the systems behind the shopping/customer experience.• Work with distributors nationally and internationally, both internal and external.• Work closely with management and other streams to develop strategies to build the brand name.
  • Softronic Systems (Pvt) Limited
    Sr. Brand Development Executive
    Softronic Systems (Pvt) Limited Jul 2014 - Jun 2018
    Pakistan, Karachi
    I work for the branding of an ERP software that focuses on Human Capital Management Systems solutions,including HR Planning,Payroll,Finance and 19 other modules for medium and large scale businesses.My Key responsibilities here include,•In depth research of the market with aspect to Market Potential,Competitor analysis,SWOT Analysis,conducting analysis of the data gathered. •Based on the analysis & findings designing market strategies of how to enter and capture the market share in different markets.•Developed business expansion strategies.•Responsible to prepare marketing plan and strategy with the coordination of Director.•Presenting the promotional budgets, designs and implementing the monthly action plans, monitoring and control (Activity based and sales comparison reports)•Managing promotional and sales promotional events (dinners/lunches/hi-teas)•Organizing corporate events.•Coordinating in the event management activities, e.g. exhibition, carnivals and stall activities etc.• Managing proper implementation of corporate identity on all the promotional material, (Hoardings, Print ads, Press Release, TV Commercials).• Managing promotional giveaways and corporate gifts and ensuring the smooth execution of the delivery/ distribution process.• Overseeing the brand activation activities.• Ensuring proper branding at employee and sales promotion events.• Visualizing, managing and developing social media campaigns/awareness.• Maintaining relationship with different vendors and agencies also negotiating with them (if required)• Coordinating with the agency w.r.t print advertisement,ensuring proper and timely publication of print ads in various national and international newspapers/magazines/industry journals• Conceptualized Press Release section of the website.• Managing giveaways and branding for employee events.• Locating or proposing potential business deals by contacting potential partners; discovering and exploring opportunities.
  • Softronic Systems (Pvt) Limited
    Brand Development Executive
    Softronic Systems (Pvt) Limited Oct 2013 - Jun 2014
    I work for the branding of an ERP software that focuses on Human Capital Management Systems solutions,including HR Planning,Payroll,Finance and 19 other modules for medium and large scale businesses.My Key responsibilities here include,•In depth research of the market with aspect to Market Potential,Competitor analysis,SWOT Analysis,conducting analysis of the data gathered. •Based on the analysis & findings designing market strategies of how to enter and capture the market share in different markets.•Developed business expansion strategies.•Responsible to prepare marketing plan and strategy with the coordination of Director.•Presenting the promotional budgets, designs and implementing the monthly action plans, monitoring and control (Activity based and sales comparison reports)•Managing promotional and sales promotional events (dinners/lunches/hi-teas)•Organizing corporate events.•Coordinating in the event management activities, e.g. exhibition, carnivals and stall activities etc.• Managing proper implementation of corporate identity on all the promotional material, (Hoardings, Print ads, Press Release, TV Commercials).• Managing promotional giveaways and corporate gifts and ensuring the smooth execution of the delivery/ distribution process.• Overseeing the brand activation activities.• Ensuring proper branding at employee and sales promotion events.• Visualizing, managing and developing social media campaigns/awareness.• Maintaining relationship with different vendors and agencies also negotiating with them (if required)• Coordinating with the agency w.r.t print advertisement,ensuring proper and timely publication of print ads in various national and international newspapers/magazines/industry journals.. etc
  • Al-Futtaim Technologies Formerly Al-Futtaim Pakistan (Pvt.) Ltd.
    Client Account Management Officer
    Al-Futtaim Technologies Formerly Al-Futtaim Pakistan (Pvt.) Ltd. Feb 2013 - Oct 2013
    Pakistan
    • Worked for the entire technical support to the nationwide valued customers of Al-Futtaim Pakistan (Pvt.) Ltd.• Responsible for Alcatel equipment availability for customers.• Developing strong relationships with customers.• Ensure the timely and successful delivery of our solutions according to customer needs and objectives.• Develop new business with existing clients and/or identify areas of improvement to meet sales quotas• Provide efficient services through 24/7 support by AFP Technical Engineers.• Record maintenance of AFP customers.• Invoices follow-ups, that should be cleared timely. • Weekly reports for New expansions and projects to be updated and shared with the National Manager Operations. • Weekly reports for nationwide invoices record to be updated and shared to the National Manager Operations.
  • Js Bank
    Branch Floor Officer
    Js Bank Feb 2012 - Feb 2013
    Karachi
    Key Responsibilities:• Assist customers with routine account-related requests such as: funds transfers, automatic funds transfers (AFTs), stop payments, inquiries about bank deposit products and service charges, inquiries about ATM and debit card usage and limits, inquiries about checking and savings accounts transactions, inquiries about funds availability.• Cross-sell bank products and services based on customer needs in accordance with the banks’ program standards.• Improve customers’ banking experience with the bank by ensuring that the customers are attended to promptly and all their challenges are resolved without delay.• Ensure that all the bank’s policies and procedures, code of conduct and regulatory guidelines are strictly complied with in the process of discharging duties.• Provide information to customers on their account status and account balances• Open new bank accounts according to laid down rules and guidelines.• Provide assistance to all other members of staff in other departments of the bank by liaising with them through healthy interactions• Participate in marketing and awareness campaigns in the bank to create an enlarged customer base.• Suggest effective ways through which the bank can promote its products and services and increase customer satisfaction.• Continuously update skill by participating in professional trainings, go for courses as instructed by management and be willing to contribute acquired knowledge to the development of the back.
  • Arwen Tech
    Customer Support Representative
    Arwen Tech Jul 2011 - Oct 2011
    Karachi - Pakistan
    Establishes insurance policies by obtaining client information; determining eligibility; maintaining database.-Obtains client information by answering telephone calls; interviewing clients; verifying information.-Determines eligibility by comparing client information to requirements.-Establishes policies by entering client information; confirming pricing.-Informs clients by explaining procedures; answering questions; providing information.-Maintains communication equipment by reporting problems.-Maintains and improves quality results by adhering to standards and guidelines; recommending improved procedures.-Updates job knowledge by studying new product descriptions; participating in educational opportunities.-Accomplishes sales and organization mission by completing related results as needed.-Build customer loyalty by follow-up of customer calls. -Evaluate problems of the customers and provide logical lasting solutions.
  • Domino English Learning Center
    Student Coordinator
    Domino English Learning Center May 2007 - Jul 2011
    Gulshan-E-Iqbal (Head Office), Karachi
    DOMINO is one of the Pakistan’s best known &The most experienced English language learning center with great choice of study program specifically designed according to students , needs & demands.- Serves as a liaison to professional and student staff campus wide about FMP services;- Responds to inquiries about the IELTS & English Language Program from potential and new students and their families;- Supports all FMP administrative functions, program registration, preparation and logistics- Assists with the production and editing of FMP marketing and publications;- Assists in the design, planning, and implementation of FMP programs;- Assists in coordination of the day-to-day operations of the FMP offices;- Coordinate Annual functions among all the campuses;- Assist with teachers for orientation classes.- Maintain the course material record and facilitation to the students of IELTS.- Dealing the Student Consultancy in study abroad affairs.

Rakhshanda Shahab Skills

New Business Development Business Development Account Management Crm Solution Selling Key Account Management Team Management Lead Generation Channel Partners Strategic Partnerships Leadership Market Planning Sales Process Marketing Management Product Marketing Saas Brand Development Competitive Analysis Pre Sales Interpersonal Skill B2b Time Management Team Leadership Teamwork Management Analysis Strategy Marketing Strategy Negotiation Marketing Sales Human Resources Budgets Client Relations

Rakhshanda Shahab Education Details

  • Karachi University
    Karachi University
    Bachelors In Commerce

Frequently Asked Questions about Rakhshanda Shahab

What company does Rakhshanda Shahab work for?

Rakhshanda Shahab works for Sociofy

What is Rakhshanda Shahab's role at the current company?

Rakhshanda Shahab's current role is Head of Digital Marketing and Chief Operating Officer.

What schools did Rakhshanda Shahab attend?

Rakhshanda Shahab attended Karachi University.

What are some of Rakhshanda Shahab's interests?

Rakhshanda Shahab has interest in Social Services, Civil Rights And Social Action, Environment, Poverty Alleviation, Science And Technology, Human Rights, Arts And Culture.

What skills is Rakhshanda Shahab known for?

Rakhshanda Shahab has skills like New Business Development, Business Development, Account Management, Crm, Solution Selling, Key Account Management, Team Management, Lead Generation, Channel Partners, Strategic Partnerships, Leadership, Market Planning.

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