Market Initiatives• Led the destination to achieve the highest-ever visitor numbers at 1.13 million• Licensed and managed more than 60 existing hotel properties in Ras Al Khaimah with a current development pipeline exceeding 10,000 hotel room keys.• Played a key role in securing a $3.9 billion deal (the largest FDI project in RAK to date) with Wynn Resorts to develop a 1,200-plus-key Wynn-branded integrated resort on Marjan Island, which will include the first gaming component in the Middle East.Workplace CultureLed a diverse and talented multicultural workforce of 80 employees hailing from 24 countries worldwide, while developing a Great Place to Work award-winning workplace environment that has been named:• The 11th Best Workplace for Women in the GCC in 2021 (among 25,000 companies surveyed)• Sixth in the Best Workplaces List in the UAE of 2022• Top 10 Best Workplaces for Millennials and Best Workplaces in Asia in 2022Market Initiatives• Licensed and managed more than 60 existing hotel properties in Ras Al Khaimah with a current development pipeline exceeding 10,000 hotel room keys.• Played a key role in securing a $3.9 billion deal (the largest FDI project in RAK to date) with Wynn Resorts to develop a 1,200-plus-key Wynn-branded integrated resort on Marjan Island, which will include the first gaming component in the Middle East.Revenue Growth• Implemented strategies that have boosted revenues by 14% CAGR between 2019 and 2022, despite the economic impact of Covid-19.• In 2022, tourism-related revenues exceeded $50 million, up 21% year on year, and 38% compared to 2019 (pre-pandemic).Major MICE DevelopmentsHelped boost Ras Al Khaimah’s reputation as a leading global MICE destination, securing major events including:• The PGA DP World Golf Championship for four years (2022 – 2025); Ras Al Khaimah Championship• UAE Tour Global Cycling race• Global Citizen Forum, 2021-2023• Mini World Football Championship

Co-Founded SugarMoo, the region’s first online dessert delivery bakery. With several retail locations across the UAE, SugarMoo offers B2B dessert solutions to over 100 outlets, including restaurants, hotels, cafes, theme parks, and many more. SugarMoo operates in Dubai, KSA, Qatar and Oman.

Co-founded Earth Hotels, named 'Best Hotel Brand for Investors' in 2019. Designing lifestyle-driven experiences, Earth Hotels introduces a sustainable, tech-forward, and design-centric concept to UAE's tourism industry by offering a range of experiences for travelers seeking authentic culture, rejuvenating nature, and memorable adventures.

Developed hotel project pipelines exceeding $5 billion in assets and negotiated multimillion-dollar hotel deals for global luxury brands in 12 countries and 26 markets.

Led the operations and strategy to drive growth and profitability across the Middle East, Africa, and India regions. The role involved collaborating with internal and external stakeholders to develop and implement initiatives that increased revenue, improved customer satisfaction, and strengthened partnerships.

Played a key role in developing and executing sales and marketing plans for the Middle East region. Raki collaborated with hotel general managers, property owners, and third-party vendors to identify key market segments, develop targeted marketing campaigns, and drive sales growth.

Worked on driving revenue growth and expanding the company's client base. Raki led the sales team in developing and executing effective sales strategies while maintaining a strong focus on customer satisfaction and retention.

Managed a wide range of initiatives related to ticket sales, marketing, and partnerships. This involved collaborating with internal and external stakeholders to develop and execute marketing campaigns that drove ticket sales and increased brand awareness. Raki also worked closely with the revenue management team to optimize pricing strategies and improve revenue performance.