Revitalize marketing strategies, drive revenue growth, and foster user engagement through innovative insights, strategic communication, and cross-functional collaboration across all phases of the digital product development lifecycleMajor Achievements:- Collaborated with the brands’ team to develop marketing strategies, positioning, messaging, and in-app offers for customers, which grew MyAirtel App monthly active users by 50% in three months- Increased the Airtel TV app data volume consumed by over 100%- Monitor market trends, analyze customer feedback data, and implemented five product key features which grew revenue by 23%- Develop SMS campaigns to maximize visibility, which have a 70% click-through rate- Executed strategic communication and messaging to users and customers of our existing digital servicesthroughout their customer lifecycle, resulting in a 20% increase in revenue- Generate monthly product performance and project reports, facilitating informed decision-making- Proactively engaging external clients and fostering partnerships that expand app offerings contributed to a 15% boost in revenue generation.- Collaborating within cross-functional teams to support all phases of the product development lifecycle, thereby achieving increased overall product success

Drive marketing success through strategic planning, collaborative content development, and innovative initiatives, resulting in significant growth metric Major Achievements:- Monitored market trends and implemented marketing strategies that increased the installation of the Airtel TV app by 96%- Established strategic collaboration with the National Television Authority (NTA) news network to deliver the 2023 Presidential Cycle content on Airtel TV, which increased revenue by 291%- Initiated ideas, developed marketing strategies, devised roadmaps, and monitored the project life cycle of the Super Skit Makers Competition, resulting in a 52% revenue boost- Increased the engagement metrics on the platform by collaborating with Brave Combat Sport to deliver mixed martial arts Content across all Airtel OPCOs by 30%- Crafted the marketing strategies and monitored the project life cycle of the Tyson Fury vs. Francis Ngannou boxing match on Airtel TV across all Airtel OPCOs, resulting in a 20% revenue boost- Established Airtel TV’s online presence, achieving a notable Instagram following from 0 to 1,400%- Collaborated with a 24-hour live sports channel and developed marketing strategies to maximize revenue,which resulted in the content provider being the most streamed content on Airtel TV- Developed SMS campaign scripts to maximize visibility, which had a 60% click-through rate- Crafted email content for a subscriber base of over 26,000, resulting in increased open rates by 30% - Initiated six key product features that improved Airtel TV’s visibility and consumption- Successfully onboard content partners, share monthly product reports, and attend to inquiries andcomplaints, thereby fostering mutually beneficial collaborations and expanding the range of content offerings available on the Airtel TV app.

Collaborated effectively to drive marketing success through innovative program ideation, content improvement, and engaging hosting. Major Achievements:- Researched, planned, and created innovative program ideas for three distinct radio programs on a weekly basis, resulting in a 40% improvement in the content quality of the radio outfit and a 22% increase in the listener base- Co-hosted three distinct radio programs to deliver engaging content.- Designed key visuals for the brand’s social media platform, enhancing the organization’s online presence- Sourced for guests, prepared interview questions, and interviewed over six high-profile guests whoappeared on-air, which provided engaging and informative content- Edited VOX pop and radio drama content reduced production time by 50%