A passionate marketing professional, with 20 years of experience in the communications industry. First-hand experience in all aspects of the marketing mix - including Marketing Strategy, Branding, PR, Event Management, Product Launches, and advertising mediums spanning TV, Print, Radio, Outdoor, Ambient, Direct Marketing, Digital, AdTech and New Media Technologies. My experience at MTV, coupled with my agency background has given me wide exposure to marketing – from both the client, as well as the agency perspective.I currently oversee all aspects of both the daily operations and strategic objectives of Team Red Dot (Red Dot Media, Red Dot Studio and Red Dot Social). I also ensure the smooth running of all agency activities, along with department heads from Media, Studio,Social, Strategy, Client Servicing, Finance & HR. My key focus is to motivate and drive new innovations for clients to ensure marketing objectives are consistently achieved across the client portfolio along with spearheading client business growth and supplier relationships in both Studio and Media disciplines.