•Independently collaborated with Sales and Customer Success teams to develop impactful sales collateral and case studies•Spearheaded content creation efforts, producing engaging blogs, case studies, and videos to showcase product benefits and drive organic traffic•Translated complex product features into clear & compelling product briefs, enabling the sales team to communicate value proposition to clients effectively•Created and executed successful email campaigns, resulting in increased engagement and leads•Managed Social media platforms, posting consistently relevant content to boost brand visibility and engagement•Produced compelling visuals and videos contributing to an engaging online presence•Drove outbound efforts via Linkedin outreach and cold email campaigns to expand the company's network and generate leads•Crafted comprehensive messaging strategies that resonated with the targeted audience, contributing to enhanced brand perception and positioning•Revamped company website, built product landing pages, significantly improving user interface and experience, leading to increase in traffic and conversion.

• Monitored and reported on key performance indicators to measure the web traffic and success of marketing efforts.• Developed engaging blog posts for the website, resulting in increased traffic and reader engagement • Revamped underperforming content, leading to improved search engine rankings and higher conversion rates.• Conducted on-page optimization to improve the relevance and quality of website content.• Executed successful link-building campaigns to increase the website's visibility and credibility • Conducted extensive keyword research to ensure content was optimized for targeted search terms.• Created compelling solution decks and case studies to showcase the company's products and services.

• Collaborated with team members to help expand marketing channels• Collaborated closely with sales team to manage leads• Supported sales and marketing teams in getting the right contacts and accounts for campaigns• Worked with LinkedIn Sales Navigator and Google AdWords to create information uniformity• Helped with planning and hosting of marketing events